Shell Opens Malaysia's First “Hypermarket-Petrol Station”

Kuala Lumpur, 26 December 2008
This new concept by Shell promises a brand new experience of dual convenience as motorists can refuel their vehicles and also opt to shop for their daily essentials in one location, thereby saving additional travelling time and cost.

Earlier this year, Shell announced plans to open 40 outlets in 2008. This petrol station marks Shell’s 39th opening for the year.

Dato' Mohzani Abdul Wahab, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd. said: "At Shell, we continuously strive to bring improved offerings and convenience to our customers.

“Shell's new petrol station within a hypermarket is our way of bringing an additional level of convenience as a one-stop centre. This petrol station also gives motorists one more easy access to our fuels.”
 
Dato’ Mohzani added: "We believe that this new concept will help fulfil the daily requirements of the community and motorists in the area especially where accessibility and convenience are key in today's modern lifestyle.”

Occupying 615-square metres of the hypermarket’s car park area, this new petrol station has eight filling bays and offers quality products including Shell Super with Fuel Economy formula and Shell Lubricants.

Shell Fuel Economy Heritage
Shell is the world’s largest fuels retailer with about 46,000 retail stations in over 90 countries. Shell has over 100 years of experience developing the technology and services that make it a leading provider of innovative fuels today. In the 1920s Shell introduced Shell Dynamin, a fuel that offered some of the most advanced engine efficiency of its time. In the 1950s Shell fuel included a proven mileage ingredient, Shell ICA.  Back in 1939 Shell started the predecessor of today’s popular Shell Eco-Marathon, an annual competition taking place in Europe and America for students to build and drive a vehicle that will use the least amount of fuel. This initiative links to Shell’s responsibility as an energy company, to work to reduce the impact of its business on the environment. The 2007 edition attracted over 250 teams of young students from 20 countries. The winning team achieved a fuel consumption equivalent to 3039km on a single litre of fuel. In 2006, Shell launched Shell Unleaded with Fuel Economy formula and set a Guinness World Record for fuel economy by helping a couple from Australia, John and Helen Taylor, to circumnavigate the globe using only 24 tanks of Shell Unleaded with fuel economy formula. In 2007, Shell released its Global Fuel Economy Report, which revealed the thoughts of 3,300 people across 11 countries, showing people’s awareness of fuel economy and helping to understand what could be done to stimulate drivers around the world to get extra miles from their fuel. 

About Shell
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team. In Malaysia, Shell is the petroleum retail market leader and has the largest network of retail stations nationwide.
 

ENQUIRIES:
For further editorial information, please contact Shell Malaysia Media Relations: Stephanie Khoo at tel: 603 – 2091 2115, email: stephanie.khoo@shell.com