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Shell FuelSave Challenge - RM50,000 for Malaysia's Most Fuel Efficient Motorist

Fahrin Ahmad & celebrity friends kick start the Challenge

Kuala Lumpur – Malaysia’s most fuel efficient motorist stands to win RM50,000 at the 2011 Shell FuelSave Challenge, announced Encik Azman Ismail, Managing Director of Shell Malaysia Sdn Bhd and Shell Timur Sdn Bhd at the event launch in Sentral Star Shell Station in Lebuhraya Menjalara, Kepong today. 

“People are becoming increasingly aware of their spending habits and fuel consumption is a significant part of this. Realising this, it gives me great pleasure to announce that the Shell FuelSave Challenge will take place this year to discover how far everyday drivers can travel with a tank full Shell FuelSave 95,” said Encik Azman.

He added, “Shell FuelSave is a lifestyle enabler which helps you stretch your ringgit. Our mission is to help drivers save 10% of their fuel consumption by using Shell FuelSave 95, accompanied by the Shell FuelSave tips.”

Fahrin Ahmad FuelSave Ambassador reinforced the message by inviting his celebrity friends – actress Kenchana Devi; singer Dina (Malaysian Idol) as well as Mix.fm radio DJ Hisham Hamzah also known as Sham - to discover firsthand how far they can go with Shell’s most advanced Fuel Economy formula, Shell FuelSave 95.

Formerly known as the Shell 1 Litre Challenge, the Shell FuelSave Challenge is a testament to Shell’s commitment in educating and promoting fuel efficiency amongst Malaysian motorists.

To participate in the Shell FuelSave Challenge, motorists aged 24 and above, with five years of driving experience need to make your way to the Shell FuelSave Roadshow located in various cities nationwide where you will need to answer a few questions and go though the elimination process.  Alternatively, motorists can also register online at www.shell.com.my/fuelsave  to be in the running the win these prizes:

  • 1 x Grand final champion: Grand Prize worth RM50,000
  • 1 x  3 State winners: Grand Prize worth RM3,000
  • 10 x 3 State Consolation prizes: RM300

On top of that, fans will have the opportunity to get up close and personal with Fahrin Ahmad, who will be making special appearances during these roadshows. “This will be my third year as the Shell FuelSave Ambassador and let me tell you that there is nothing better than knowing I am helping fellow Malaysians in improving their fuel consumption and driving styles. It is the nature of my job to drive from one location to another, thus I too feel the pinch of the global economic situation. I hope by participating in this Challenge, my friends who participated in this event today are now able to educate and encourage as many motorists as possible to practice the Shell FuelSave tips, as well as the importance in choosing the right fuel for your car which is Shell FuelSave 95,” said the Shell FuelSave Ambassador

Shell FuelSave Challenge invites you to discover for yourself how far you can go with Shell FuelSave 95. Simply visit Shell FuelSave Roadshows in Johor Bahru, Kuala Lumpur and Penang and participate today!

The Shell FuelSave Challenge Roadshows schedule is as follows:

Shell FuelSave Challenge schedule
Location Date
Plaza Angsana, Johor Bahru 13 – 15 May 2011
Sunway Pyramid Shopping Mall, Kuala Lumpur 20 – 22 May 2011
Sunway Carnival, Penang 3 – 5 June 2011

For more information, please visit www.shell.com.my/fuelsave 

About Shell
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About the Shell FuelSave Challenge
To become one of the contestants, you would need to:

  1. Visit the Shell FuelSave Roadshows or visit www.shell.com.my/fuelsave 
  2. Fill up a participation form and answer few questions
  3. Registry with all correct answers will be shortlisted to the next round
  4. Shortlisted registries will go through an interview session where only 10 finalist will be chosen to participate in the Challenge drive

The State Winners will be determined by the furthest distance travelled using Shell FuelSave 95. At the Grand Finals, all three State Winners will compete for the coveted title of Shell FuelSave Champion 2011 and take home the Grand Prize worth RM50,000. 

For media enquiries only, please contact:
OGILVY PUBLIC RELATIONS WORLDWIDE
Desiree Kaur
+603 2718 8270 or desiree.kaur@ogilvy.com 
Farah Zuber
+603 2718 8252 or farah.zuber@ogilvy.com 


SHELL MALAYSIA
Shell Media Relations
Peing Tajang, Media & Corporate Communications Manager
+603 2091 2161 or peing.tajang@shell.com