The students, aged between 11 and 14, from primary and secondary schools around Malaysia, moved on to the national-level after emerging as top scorers at the state-level Shell Traffic Games held from March this year.
The 54th Shell Traffic Games, which was held at the Litar Lalulintas, Taman Tasik Titiwangsa, concluded today with a prize giving ceremony by Datuk Hj. Salleh bin Yusup, Director General, Kuala Lumpur City Hall (DBKL).
The Shell Traffic Games were developed about half a century ago with the aim of educating Malaysian youth on the importance of road safety, inculcating good behaviour as motorists and pedestrians, and imparting the noble values of courteous driving.
In her speech, Rowina Ghazali, Shell Malaysia General Manager of Corporate Affairs, said: “It is our hope that the lessons from the Shell Traffic Games will instill a sense of responsibility in the hearts and minds of the students as future road users, to help make our Malaysian roads safer.”
The Shell Traffic Games represent an important area in road safety lessons for the young in Malaysia as it provides the practical platform for students to apply the theories taught to them in schools.
“Each year about 40,000 Malaysian schoolchildren participate in this programme and Shell intends to increase the number of student participation. Over the last 54 years, we have succeeded in providing road safety exposure to almost a million would-be road users,” said Rowina.
As one of Shell's – and quite possibly the nation's – longest running corporate social responsibility programmes, Shell invests RM1 million annually into the programme to teach students the various aspects of road safety.
The company believes that sustaining a long-term investment in road safety education for young Malaysians is worth every ringgit because every road safety lesson learnt at the Shell Traffic Games is a lesson learnt for the protection of human life.
The Games are organised annually by the State Road Safety Council and Shell Malaysia, together with resources from, and the close cooperation of state governments, state education departments, local councils, the Police as well as the transport and information departments and other related government agencies.
Today, one overall champion from either the primary or secondary school will walk away with a challenge trophy. Prizes will also be given for the first top three teams in the team event where each team will be awarded with cash prizes of RM3,000, RM2,000 and RM1,000, respectively, plus a trophy and a medal.
Each year, Shell invests RM11 million in social responsibility programmes. Apart from Shell Traffic Games, we have also initiated various programmes for the youth, including environmental award for schools, industrial welding course for vocational schools, safety training for engineering students, and Shell Eco-marathon Asia, where university students are challenged to design a vehicle that travels the furthest while using the least energy.
For further editorial information, please contact Shell Malaysia Media Relations: Jini Wong at +60 3 2091 2149, email: firstname.lastname@example.org