The Shell FuelSave Challenge 2014 successfully concluded with the crowning of Muhammad Kamal Asyraf as champion after he/she clocked in 20.64 kilometres per litre on Shell FuelSave 95 at the National Finals.

The annual challenge and campaign has been one of the most important initiatives by Shell Malaysia reaching out to thousands of Malaysians drivers on the good message of smarter mobility and showed them how they can easily improve their fuel efficiency by making smarter choices on the road.

The event, held for the sixth consecutive year, showcases how easy it is for everyday individuals to become advocates of fuel-saving and be rewarded when they practice the Shell FuelSave Tips coupled with the use of Shell FuelSave fuels, which are designed to last longer per tank.

Held at The Saujana, the National Finals today saw Muhammad Kamal Asyraf who was the East Coast regional winner compete against three other regional winners on a stipulated route of 92 kilometres.  All four finalists put to practice the smart driving tips they learned during the regional challenges at the National Finals in the Hyundai-Inokom Elantra 1.6 Sport, the official car for the Shell FuelSave Challenge 2014, sponsored by Hyundai-Sime Darby Motors Sdn. Bhd.

“I am thrilled to be crowned the Shell FuelSave Challenge 2014 winner. The challenge has been an insightful and rewarding experience that has shown me how easy it is to be a smarter and more fuel efficient driver. In fact my family and I have already made practising the Shell FuelSave Tips and Shell FuelSave fuels as part of our daily driving habits,” said a triumphant Muhammad Kamal.

Muhammad Kamal also added, “I would also like to encourage all Malaysians to adopt these smart driving habits that contribute to fuel efficiency and experience for themselves just how much more they can get out of their fuel.”

The challenge to find the most fuel efficient driver kicked off in July this year with the first regional challenge in Johor, followed by Penang, then in Kuala Lumpur and finally in Kuantan.

Speaking at the event, Tuan Haji Azman, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. said, “The Shell FuelSave Challenge is part of Shell’s larger agenda on smarter mobility.  It enables us to reach out and educate Malaysian drivers on making simple changes to their driving habits and using the right fuel can lead them to enjoy improved fuel efficiency and become smart fuel users. Smart motorist also means we are working towards reducing the potential impact on the environment”.

Throughout the years, Shell is doing what it can to contribute to a sustainable energy future. This includes continuously demonstrating its commitment to help motorists be more fuel efficient by providing high quality fuels.  These types of fuels have undergone years of research and development to ensure excellent fuel economy like the Shell FuelSave fuels which contain Active Efficiency Ingredients designed to improve fuel, engine and energy efficiency.

Commenting on this year’s participation, Tuan Haji Azman said that they received an outstanding response from the four regions with close to 10,000 registrations.

“We are thrilled that so many Malaysian motorists expressed their interest in learning how to be more fuel and energy efficient and we saw their enthusiasm during our roadshows and regional challenges where they mastered the Shell FuelSave Tips and took the initiative to become smarter fuel users,” he said.

Shell also introduced the Shell FuelSave Journey, an exciting new online experience to engage further with participants who registered for the Shell FuelSave Challenge with the opportunity to win exclusive rewards. Participants were able to enhance their knowledge on being fuel efficient by taking part in a series of fun and interactive online missions which required them to make smarter choices around their fuel consumption and practice the Shell FuelSave Tips.

According to Tuan Haji Azman, “The Shell FuelSave Journey platform is an excellent way for us to encourage ongoing user participation and also gives us the opportunity to reach out to the next generation of drivers.

The response to the platform was very encouraging as participants really took up the challenge by completing over 25,000 missions and submitted a host of interesting pictures and videos sharing their views and tips on being fuel efficient.

“Through this platform, participants who were not selected for the regional driving challenges were still able to learn about fuel efficiency so everyone had a chance to learn how to make smarter choices on the road, and be rewarded in the process,” he added further added.

Also present at the event were Shell FuelSave Ambassador, Fahrin Ahmad and popular Malaysian actress, Lisa Surihani, who were there to lend their support to the four finalists and cheer them on as they embarked on their drive challenge.

“The level of enthusiasm from all the participants this year was very high which reflected in the success of this year’s challenge. I am honoured to be part of this event and was happy to share the Shell FuelSave Tips and my fuel efficiency experience with all the participants. As an advocate of fuel efficiency, I truly believe that everyone will benefit by applying the Shell FuelSave Tips in their daily driving and am committed to spreading Shell’s message on making smart choices on the road to improve fuel efficiency,” said Fahrin.  

Share your thoughts with us on what your smart driving choices are at #ShellFSC.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 43,000 retail stations in more than 70 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

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