Sarawak Shell Berhad concluded the Kuching leg of its annual flagship Shell Traffic Games (STG) today, the final leg prior to the state level STG, involving 416 students from 26 schools from the division.

Present at the official closing ceremony was Kuching South Council Deputy Mayor Haji Abang Affandi Abang Anuar, who gave away the prizes to the winners.

Speaking at the closing ceremony, Praveen Kumar, Sarawak Shell operations manager said Shell had been working with its partners for over five decades to create a greater awareness of road safety amongst the young, a key focus area in Shell’s corporate social responsibility program.

He said, “The programme’s ultimate aim is to reduce accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.“

Citing forecasts that the number of cars was expected to triple worldwide by 2050, Praveen said “At Shell, we are constantly finding innovative ways to move more people and goods, safely, cost-effectively and with reduced impact on the environment by Smarter Mobility approach – using smarter products, smarter infrastructure and smarter use.”

He explained that smarter mobility involves providing customers with information and advice to help them make smarter choices and promote good habits, including programmes to promote more efficient driving, and initiatives to improve road safety such as the Shell Traffic Games.

He revealed that Shell had invested significantly in a wide range of corporate social responsibility and sustainable development initiatives in Sarawak.  “We really feel that we are a part of the community and the community is a part of us.”

Last year Shell conducted an effectiveness and relevancy study of the games in Sarawak, and are studying recommendations to improve road safety.

Praveen said that while Shell was proud to have educated tens of thousands of young children on road safety since it was launched in 1963 in Sarawak, the company would look at ways to improve its road safety targets for the community including exploring newer and more modern programmes.

SMK Agama Tun Ahmad Zaidi and SK Sungai Apong won the secondary and primary school categories respectively and will represent Kuching division in the Sarawak state level finals on October 11-12.

An average of about 3,000 students participate in the programme in Sarawak every year, joining an average of over 20,000 students a year from throughout Malaysia.  STG is run in every state in Peninsular Malaysia, in every district in Sabah and in every division in Sarawak.

The programme culminates in a state level final in which the winning schools from each division participate. State level champions go on to represent Sarawak at the national level finals, competing against other states.

STG will conclude with the State level finals here on October 11-12.


Shell Malaysia Exploration & Production

Zulkifli Baba Noor, Upstream Communications


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