SARAWAK, Miri, Saturday, 9 May 2015 – Sarawak Shell Berhad reached out to the community to advocate road safety through an exhibition and campaign in one of the popular malls in Miri today, as an extension programme of the company’s Safety Day and in commemoration of Miri City Day 10th anniversary.

Officiated by Datuk Lee Kim Shin, Sarawak infrastructure development and communications assistant minister, the campaign was collaboration between government agencies and corporate organisations including Shell, PDRM, JPJ, JKJR, DOSH, PERKESO, Baker Hughes and Schlumberger.

Speaking at the campaign launch, Chok Chee Tsong, Sarawak Shell Berhad’s general manager explained that Shell imposed Life-Saving Rules to keep the people who work with them, the staff and their family members safe. “This year Shell is privileged to be able to share our safety message to the wider Miri community.”

Last year, Shell Malaysia’s tankers travelled 49 million kilometres in performing their duties, equivalent to driving 4 times around the globe. “We did so without any fatalities or incidents to our drivers, ensuring they could return home safely to their families” added Chok.

Shell Safety Day coincides with the United Nations Global Road Safety Week, which focuses on children and road safety.

Every day more than 500 children are killed in traffic accidents globally. Thousands more are injured, suffering permanent disabilities.

Realising the importance of road safety among children, Shell has been working together with the Global Road Safety Week, to highlight the plight of children on the roads through the #SaveKidsLives declaration campaign, targeting at 200,000 pledges globally.

Chok urged the public to sign up to #SaveKidsLives declaration to ensure safer roads for children to get to their schools and homes. “Through this declaration, we are supporting the movement for road safety led by children around the world. They are our future, and we must do all we can to safeguard their lives.”

Shell also promotes smarter mobility which involves providing the information and advice to make smarter choices and promote good habits while driving.

Various activities were organised during the two-day campaign including mini traffic games to test road safety awareness and traffic rules compliance among children, seat belt convincer, road safety themed colouring competition, quizzes and informative booths on traffic updates, compliance and offense.

Concurrently in Bintulu, Shell reached out to the school children in advocating road safety by organising the divisional leg of the flagship Shell Traffic Games, involving more than 300 primary and secondary school children from the division. 


Shell Malaysia Exploration & Production

Zulkifli Baba Noor, Upstream Communications,

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