In September 2015, Shell Rimula will be bringing customers from around the world on an exclusive trip to the Budapest, Hungary to experience the FIA European Truck Racing championship.
Guests will get exclusive race access at the Shell Hungary Truck Prix held at the Hungaroring race circuit. On race day, they will be hosted in the VIP Shell Rimula hospitality suite where they will be able to watch the excitement unfold on the race track. They will also have behind-the-scenes access to gain a true appreciation of what it takes to be a member of a successful truck racing team, speaking to the race engineers about the demands placed on the vehicles during a race and over the course of a European Truck Racing Championship (ETRC) season.
The following day, guests will return to the track for a money-can’t-buy experience to take part in the Shell Rimula Truck Racing Challenge. They will put their own teamworking skills to the test in a series of challenges to test their truck racing team potential and see if they can succeed in becoming the coveted Shell Rimula Truck Racing Team Champions! Under the guidance of professional teams, guests will master race driver tactics, truck control and accuracy tests, mechanical tasks and engineering skills.
Shell Lubricants Marketing Manager – Southeast Asia, Alex Lim, said, “This year, Shell Rimula is once again looking to reward the many hardworking truckers with another memorable experience. Our annual global promotion has become a much anticipated event that enables us to reach out to our customers and reward them for their loyalty to Shell Rimula. This year, the contest runs from April 15 to July 15, and is open to all customers who purchase any pail or drum of Shell Rimula R4, R5 or R6 products.”
According to Shell Rimula Global Brand Manager Seow Lee Ming, the company understood what drove our customers’ businesses and their long term goals, hence is able to deliver business value.
“Shell Rimula is constantly leveraging on our technological leadership to help truckers as well as heavy equipment owners and operators attain new levels of operational efficiency. It is about less downtime and more ‘done time’. Our range of leading products can help you achieve just that,” she said.
Seow elaborated, “For example, our flagship fully synthetic Shell Rimula R6 LM offers up to 56% better protection against engine wear, lower exhaust emissions, longer oil drain intervals and up to 56% cleaner pistons.”
Shell Rimula understand that truckers have individual motivations that push them to succeed. Just as truck drivers around the world strive to be the best they can for their future Shell Rimula is committed to constantly innovating, investing heavily to ensure its heavy-duty engine oils are tested in some of the world’s hardest working vehicles and driving conditions. It’s these learnings that are then applied to benefit Shell Rimula customers and offer them one of the most advanced lubricant products available for all heavy-duty vehicles.
About Shell Rimula
Shell Rimula heavy-duty diesel engine oils have been developed for the latest on- and off-highway vehicles. They are designed to protect engines, thus helping to lower maintenance and fuel costs, and increase reliability to keep vehicles running. In addition to the full range of Shell Rimula heavy-duty engine oils in Malaysia, Shell Lubricants also offers a complete portfolio of lubricants for every part of your equipment, including Shell Spirax gear, axle and transmission fluids, and Shell Gadus greases.