Miri, Sarawak – After a successful pilot last year, having reached 40,000 members of the community and more than 10,000 students through its refreshed #ShellSelamatSampai road safety movement, Shell is back with its road safety outreach, this time bringing the full-fledged program to Sarawak.
#ShellSelamatSampai is a social investment programme that comprehensively drives road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road crashes in Malaysia.
The programme is designed to drive road safety behaviour by reaching youth and motorcyclists holistically across three strategic environments: secondary schools, universities, and the community.
Last year, Shell debuted its revamped road safety agenda targeting two secondary schools, a university and a community in the Klang Valley. It also ran a School Road Safety Project, where SMK Bintulu emerged as winners beating 14 other schools for developing new traffic flow that has reduced traffic congestion at the school drop-off and pick-up points by 50%, as well as a reduction of cars parked at the designated zones by 25%.
Now in its second year, Shell is bringing its #ShellSelamatSampai program to Miri in collaboration with Curtin University, and two secondary school, i.e. SMK Merbau and Kolej Vokasional Miri. In addition, the #ShellSelamatSampai school outreach segment will expand to include 15 secondary schools nationwide, with five schools being in Sarawak.
“We urge other corporate companies to join in with the State Government to amplify efforts towards promoting road safety awareness and education, as well as creating a road safe culture. I am truly happy to see that Shell has selected to collaborate with Curtin Malaysia and the two other schools in Miri – SMK Merbau and Kolej Vokasional Miri for the focused #ShellSelamatSampai mainstream programme and another 5 other schools in Sarawak for the #ShellSelamatSampai School Outreach programme,” said Datuk Lee Kim Shin, Assistant Minister for Land and Air Transportation and Safety; and Assistant Minister for Tourism Sarawak who is also Deputy Chair, Sarawak Road Safety Council.
The Sarawak chapter of #ShellSelamatSampai has a renewed focus to empower students to create a safer environment through peer-to-peer intervention and in active partnership with authorities in mitigating road safety issues at their schools and communities.
“On behalf of the State Government of Sarawak, I would like to thank Sarawak Shell Berhad in ensuring that CSR programs like this continues to be available to the people of Sarawak,” added Datuk Lee Kim Shin.
This year, #ShellSelamatSampai has also introduced a new element known as the #ShellSelamatSampai Curtin Challenge. The Challenge is open to 15 teams from Curtin Malaysia to compete in a road safety project that will shape the new road safety landscape in Miri. The winning team will receive RM10,000 in cash prize and the opportunity to further partner with Shell and the State government to shape a safer university environment and Miri community as a whole.
“Miri is home to Shell and it is our duty to ensure that lives in the community is protected. We would also like to thank Curtin Malaysia and the two schools – SMK Merbau and Kolej Vokasional Miri for their collaborative efforts in seeing this program through. It is our hope that together will be able to improve road safety mindset among youths, and more importantly to make Miri a beacon of road safety practices upon which the rest of the country can emulate,” said Simon Durkin, Managing Director of Shell Malaysia Exploration and Production.
#ShellSelamatSampai aims to create a road safety culture within the community, who are empowered to advocate, intervene and act to ensure the safety of all road users. Road Safety is a core pillar of Shell and its Social Investment Program in Malaysia, which has introduced a number of initiatives that tackle the challenges in road safety and that help raise awareness among youth and community members.
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About Shell – www.shell.com.my
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.