{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Pushing the Limits of Fuel Efficiency for Trucks","text":"\u003Cp\u003EAn ambitious hyper-fuel-efficient truck project that crossed the USA shows that it’s possible to achieve fuel efficiency and lower carbon footprint by using currently available technologies and solutions.\u003C/p\u003E\r\n","links":[{"name":"Pushing the Limits of Fuel Efficiency for Trucks","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks.html"}],"image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/metadata.shellimg.jpeg/1669806167972/pushing-the-limits-of-fuel.jpeg","alt":"Fuel efficiency","width":2138,"height":1208}},"id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/metadata"},{"organism":"ContentOwner","color":"brand1-solid","model":{},"id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com.my/business/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com.my/"},{"name":"Business","value":"https://www.shell.com.my/business.html"},{"name":"Lubricants, Fuels, and Oils","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils.html"},{"name":"Commercial Fuels","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels.html"},{"name":"Industry Insights","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights.html"},{"name":"Pushing the Limits of Fuel Efficiency for Trucks","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks.html"}]},"id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"Pushing the Limits of Fuel Efficiency for Trucks","text":"\u003Cp\u003EAn ambitious hyper-fuel-efficient truck project that crossed the USA shows that it’s possible to achieve fuel efficiency and lower carbon footprint by using currently available technologies and solutions.\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n","image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/main/section/item.shellimg.jpeg/1696423119748/pushing-the-limits-of-fuel.jpeg","alt":"Fuel efficiency","width":4800,"height":1200}},"id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/item"},{"organism":"Container","colspan":8,"children":[{"organism":"Author.Info","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/author","model":{"text":"\u003Cp\u003E\u003Ci\u003EBy Elitza Terzova, Global Fuels Product Manager of Shell Commercial Fuels on Aug 05, 2019\u003C/i\u003E\u003C/p\u003E\r\n","links":[{"name":" "}],"image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/main/section/simple/author.shellimg.jpeg/1696423170243/elitza.jpeg","alt":"Elitza Terzova, Global Fuels Product Manager"}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/text","model":{"text":"\u003Cp\u003EWhen concept-truck builder Bob Sliwa pulled off Interstate 10 to arrive in Jacksonville, Florida after completing a coast-to-coast drive of the USA, he didn’t quite know it yet, but he was potentially transforming the industry conversation around fuel efficiency irreversibly\u003Csup\u003E1\u003C/sup\u003E. In his six-day journey from San Diego, the founder of AirFlow Truck Company had demonstrated a 2.48 times improvement in freight tonne efficiency\u003Csup\u003E2\u003C/sup\u003E. And he did it in a truck carrying significantly more weight than average\u003Csup\u003E3\u003C/sup\u003E.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/standalone_asset_1463621057","model":{"image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/main/section/simple/standalone_asset_1463621057.shellimg.jpeg/1669806356963/robert-sliwa.jpeg","caption":"Robert Sliwa, Owner – Airflow Truck Company","alt":"Robert Sliwa, Owner – Airflow Truck Company","width":2135,"height":1200}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/text_224342829","model":{"text":"\u003Cp\u003EThat truck was the vehicle at the centre of the Starship Project – a hyper-fuel-efficient Class 8 semi, co-engineered by AirFlow Truck Company and Shell – powered not by an alternative fuel, but by diesel\u003Csup\u003E4\u003C/sup\u003E. Equally notably, the truck’s fuel efficiency was maximised through modifications using currently available technologies.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003EThe role of diesel here is key: though a growing number of new heavy-duty vehicles run on alternative fuels, the average lifespan of a European truck is 12 years, meaning there will continue to be plenty of diesel vehicles on the roads over the coming years\u003Csup\u003E5\u003C/sup\u003E. On top of this, one IHS Markit report suggests that advancements in the diesel engine will allow it to remain cost competitive until at least 2040\u003Csup\u003E6\u003C/sup\u003E. The evolution of existing fuel technologies is enabling improvements in: engine cleanliness, engine efficiency and fuel economy – all of which ladder up to the much sought-after total cost of ownership (TCO) and CO\u003Csub\u003E2\u003C/sub\u003E emissions reduction for commercial fleets\u003Csup\u003E7\u003C/sup\u003E.\u003C/p\u003E\r\n\u003Cp\u003EWith this in mind, if the industry wants to hit its increasingly tighter targets — on fuel efficiency, running costs and carbon footprint — it must look to examples such as the Starship Project as inspiration for how we can best optimise these diesel-powered vehicles. In fact, the Starship truck exists as proof that leveraging existing technologies for our fleets now, is one viable option to help make road transport more efficient and lower carbon for tomorrow.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand2-subtle","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/quote","model":{"title":" ","text":"\u003Cp\u003EAdvancements in the diesel engine will allow it to remain cost competitive until at least 2040.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/text_827979469","model":{"title":"How today’s technology can help meet tomorrow’s goals","text":"\u003Cp\u003EFor those companies whose business and performance depends on a heavy-duty \u003Cb\u003E\u003Ca href=\"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/fleet.html\"\u003Efleet\u003C/a\u003E\u003C/b\u003E, success relies on identifying the factors that are reducing efficiency and then effectively targeting them, such as in the case of the Starship Project.\u003C/p\u003E\r\n\u003Cp\u003EThese could include vehicle drag – both wind resistance and rolling resistance – which slows a vehicle down and reduces efficiency. To combat this, the Starship truck used a 100% carbon fibre cab with a streamlined and aerodynamic shape to help cut wind resistance. A gap closure system, boat tails off the back of the trailer, and full-length side skirts were also implemented to reduce wind resistance. Meanwhile, an automated system sensed when tyre pressure was low, then self-inflated as required, thereby reducing rolling resistance. Together, these two innovations helped keep the forces of drag at bay, while also increasing fuel effectiveness.\u003C/p\u003E\r\n\u003Cp\u003EAnother way to increase efficiency, is to make the most of present-day available fuel options. For many fleet operators this can be achieved through the use of diesel fuels with performance-enhancing additives. In the case of the Starship truck, a downspeed axle configuration, with advanced engine controls and automated manual transmission, improved efficiency and pulling power.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/standalone_asset_174","model":{"image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/main/section/simple/standalone_asset_174.shellimg.jpeg/1669806434767/starship-brochure.jpeg","alt":"starship","width":3115,"height":1200}}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/text_1628229228","model":{"title":"‘What you put in matters’ when it comes to fuel efficiency","text":"\u003Cp\u003EWhile the hardware technologies used to design, build and operate the vehicle are the foundation of a hyper-efficient next-generation diesel truck, the success of the Starship Project also underlines the importance of what goes into the vehicle.\u003C/p\u003E\r\n\u003Cp\u003EAlongside other best practice solutions, choosing premium consumables – that are specially formulated to protect truck engines and maintain peak performance under demanding conditions – can help fleet managers meet their current performance and efficiency targets, while also setting them up for future successes.\u003C/p\u003E\r\n\u003Cp\u003EFor example, the Starship truck used high-performance, low-viscosity Shell lubricants to help reduce friction in the engine. Compared to standard lubricants, these were shown to create a 2.6% benefit in fuel economy when compared to SAE 15W-40 oils, cutting fuel consumption while still providing premium protection against wear\u003Csup\u003E8\u003C/sup\u003E.\u003C/p\u003E\r\n\u003Cp\u003ELikewise, as touched on above in regards to diesel fuels with additives, what is \u003Ci\u003Ein\u003C/i\u003E the tank can have a significant impact. Research has found that optimum fuel selection and management (including usage, storage and handling) can deliver fleet cost savings of up to 30%\u003Csup\u003E9\u003C/sup\u003E. Reinforcing the importance of collaborating with industry experts, this also demonstrates how efficiencies provided by available technologies can help achieve current-day targets \u003Ci\u003Eand\u003C/i\u003E long-term goals.\u003C/p\u003E\r\n\u003Cp\u003EAmong these solutions is \u003Cb\u003E\u003Ca href=\"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/shellfuelsavediesel.html\"\u003EShell FuelSave Diesel\u003C/a\u003E\u003C/b\u003E with its dual detergent DYNAFLEX Technology, which is designed to help prevent the build-up of harmful carbon deposits on the injectors and remove any already present. This means the fuel can help increase both engine efficiency and fuel economy.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"brand2-subtle","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/quote_1102381031","model":{"title":" ","text":"\u003Cp\u003EResearch has found that optimum fuel selection and management (including usage, storage and handling) can deliver fleet cost savings of up to 30%.\u003C/p\u003E\r\n\r\n\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/text_1412414982","model":{"title":"A more efficient fleet is possible even today","text":"\u003Cp\u003EWhich brings us back to Bob Sliwa, who first entertained the idea of creating a super-aerodynamic, hyper fuel-efficient Class 8 rig alongside Shell; not only because of how inefficient he thought long-haul trucks were, but because he saw the potential improvements that could be made for future success. And he believed they could be implemented right now.\u003C/p\u003E\r\n\u003Cp\u003EThat is not to say every truck can be as easily well-equipped as the Starship truck. But what is clear, is that increased vehicle efficiency \u003Ci\u003Eis\u003C/i\u003E attainable for today’s fleet operators and this greater efficiency can go a long way to meeting the increasingly demanding goals that the transport industry of the future will encounter, such as lowering TCO and reducing carbon footprint. To get ahead of the curve, the technologies that are available today should be viewed by fleet operators as genuine enablers for their business, with regards to performance and profitability.\u003C/p\u003E\r\n\u003Cp\u003EFrom choosing the most effective vehicle, fuel and \u003Cb\u003E\u003Ca href=\"https://www.shell.com.my/business/lubricants-fuels-and-oils/lubricants-for-business/shell-lubricant-solutions.html\"\u003Elubricant technologies\u003C/a\u003E\u003C/b\u003E to capitalising on advice and collaboration with energy and technology experts, the Starship Project’s remarkable journey confirms the opportunity in front of fleet operators. An opportunity that requires them to act now to identify truck efficiency improvements, then use available technologies to capitalise on them.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"brand2-subtle","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple/text_1627810451","model":{"title":"Footnotes","text":"\u003Cp\u003E\u003Csup\u003E1\u003C/sup\u003E\u003Csub\u003E Interstate 10 (I-10) is the southernmost cross-country interstate highway in the American Interstate Highway System. It stretches from the Pacific Ocean at California State Route 1 (Pacific Coast Highway) in Santa Monica, California, to I-95 in Jacksonville, Florida. Major cities connected by I-10 include (from west to east) Los Angeles, Phoenix, Tucson, El Paso, San Antonio, Houston, Baton Rouge, New Orleans, Mobile, Tallahassee, and Jacksonville.\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E2\u003C/sup\u003E \u003Csub\u003EFreight tonne efficiency is the favoured statistic for judging the energy intensity associated with moving cargo from point A to B since it combines the weight of cargo being moved with the amount of fuel consumed.\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E3\u003C/sup\u003E \u003Csub\u003EShell.com (2018). \u003Cb\u003EShell and Airflow Truck Company Demonstrate a 248% Improvement in Freight Tonne Efficiency with the Starship Truck. Available at\u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E4\u003C/sup\u003E \u003Csub\u003EShell.com (2018) Starship – \u003Cb\u003E\u003Ca href=\"https://www.shell.com/motorist/oils-lubricants/rimula-truck-heavy-duty-engine-oil/shell-starship.html\"\u003EHyper-Fuel Efficient Truck. Available at\u003C/a\u003E\u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E5\u003C/sup\u003E\u003Csub\u003E Acea.be. (2019). Average Vehicle Age | ACEA - \u003Cb\u003E\u003Ca href=\"https://www.acea.auto/figure/average-age-of-eu-vehicle-fleet-by-country/\" target=\"_blank\"\u003EEuropean Automobile Manufacturers' Association. Available at\u003C/a\u003E\u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E6\u003C/sup\u003E \u003Csub\u003ETrentacosta, M., Evans, D., Hardin, K. and Maguire, A. (2019). Reinventing The Truck. \u003Cb\u003E\u003Ca href=\"https://cdn.ihs.com/www/pdf/RTT-Whitepaper.pdf\" target=\"_blank\"\u003ECdn.ihs.com. Available at\u003C/a\u003E\u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E7\u003C/sup\u003E \u003Csub\u003ETotal Cost of Ownership (TCO) is defined by Shell Lubricants as the total amount spent on industrial equipment, including cost of acquisition and operation over its entire working life, including costs of lost production during equipment downtime.\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E8\u003C/sup\u003E \u003Csub\u003ETTNews.com (2018). \u003Cb\u003E\u003Ca href=\"https://www.ttnews.com/articles/low-viscosity-engine-oils-will-support-push-improved-fuel-economy-shell-says\" target=\"_blank\"\u003ELow-Viscosity Engine Oils Will Support Push for Improved Fuel Economy, Shell Says. Available at\u003C/a\u003E\u003C/b\u003E\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E9\u003C/sup\u003E \u003Csub\u003EMaking Fuel Work For Your Bottom Line. (2018). 1st ed. London: Shell Commercial Fuels, p.6.\u003C/sub\u003E\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple","model":{}},{"organism":"Container","colspan":4,"children":[{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple_938603637/section_header","model":{"text":"\u003Ch2\u003ETrending Articles\u003C/h2\u003E"}},{"organism":"Author.Info","color":"inherited","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple_938603637/author_copy","model":{"text":"\u003Cp\u003EBy Shell Commercial Fuels in collaboration with Sandeep Kar, Chief Strategy Officer of Fleet Complete on Nov 21, 2019\u003C/p\u003E\r\n","links":[{"name":"How to Stay Competitive in the Digital-Fleet Age","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/how-to-stay-competitive-in-the-digital-fleet-age.html"}],"image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/main/section/simple_938603637/author_copy.shellimg.jpeg/1696594977956/sandeep-k.jpeg","alt":"Digital Fleet age","width":3264,"height":4928}}},{"organism":"Author.Info","id":"/content/shell/countries/malaysia/en_my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/jcr_content/root/main/section/simple_938603637/author_copy_949224177","model":{"text":"\u003Cp\u003EBy Shell Commercial Fuels in collaboration with Mahesh Ramanujam, President and CEO of the U.S. Green Building Council and Green Business Certification Inc. on Sep 15, 2019\u003C/p\u003E\r\n","links":[{"name":"Green Means Go: How Sustainable Construction Sites Are Driving the Industry Forward","value":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/green-means-go-how-sustainable-construction-sites-are-driving-the-industry-forward.html"}],"image":{"src":"https://www.shell.com.my/business/lubricants-fuels-and-oils/commercial-fuels/industry-insights/pushing-the-limits-of-fuel-efficiency-for-trucks/_jcr_content/root/main/section/simple_938603637/author_copy_949224177.shellimg.jpeg/1696594996423/mahesh-r.jpeg","alt":"Mahesh 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