Cookie Description Opt-Out Link/More details regarding specific privacy policy
ContentSquare ContentSquare is a UX analytics platform used to help improve the experience our customers have on the website. You can opt-out of ContentSquare tracking here: http://optout.contentsquare.net
Adobe Tracking Cookies We use Adobe Analytics to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience. Adobe also uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. http://www.adobe.com/uk/privacy/opt-out.html
Atlas Atlas tags allow us to measure the performance of our advertising across devices, browsers and publishers. https://atlassolutions.com/privacy-policy/
Bing The Bing Ads Universal Event Tracking tag helps us understand how our Bing campaigns perform by tracking actions on Shell websites once ads have been clicked.  https://choice.microsoft.com/en-US/opt-out
Crazy Egg We use the Crazy Egg service to help us improve the visitor experience and performance of our website. Crazy Egg provides graphical, video and text analysis of visitor behaviour on a website. It tracks where visitors click and allows us to fine-tune the layout and design of our web pages. https://www.crazyegg.com/privacy
DoubleClick Floodlight DoubleClick Floodlight cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our display/ video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. https://support.google.com/ds/answer/2839090?hl=en
Google Analytics We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience. https://tools.google.com/dlpage/gaoptout
Google tracking cookies Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites. https://support.google.com/ads/answer/2662922?hl=en
Facebook Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted adverts on Facebook based on your engagement with our website(s). https://en-gb.facebook.com/help/568137493302217
LinkedIn The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-overview?lang=en
Lucid  Lucid cookies help us to measure brand lift and brand awareness from our advertising and marketing campaigns. https://luc.id/privacy-policy/
Magnetic Media Magnetic tags enable us to provide more in-depth information, including an audience analytics report that shows aggregated user search patterns before/after site visits and before/after seeing a Magnetic served ad. These reports often reveal certain underlying trends and affinities associated with the brand, and will help us optimize the campaign and give audience insights that can be applied across all marketing channels. http://www.magnetic.com/about/opt-out/
Outbrain Outbrain offers a content marketing service that aims to present users to content that they are interested in, based on their behaviour and preference. The pixel we've added helps with attribution and overall performance. http://www.outbrain.com/legal/privacy
Pardot Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. We also set a cookie for Pardot users that are logged into our app; this allows us to maintain the login session, remember table filters, and so on. http://help.pardot.com/customer/portal/articles/2125923-how-does-pardot-track-activities-

Please refer to FAQ section
Specific Media Specific Media technology is used to deliver targeted messages and video adverts to users based on their engagement on our website(s). http://corp.specificmedia.com/privacy?rid=55c4d1ffb80ea#section_4
The Trade Desk The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. The conversion pixel we add allows us to track performance and derive insights for media investments made. http://thetradedesk.com/general/privacy-policy#optout
Tube Mogul Tube Mogul helps us deliver targeted video ads across desktops/ mobile devices and measure their relative performance across the real time inventory available across Tube Mogul partner websites. Tube Mogul is not to collect any Personally Identifiable Information from our website(s). http://www.tubemogul.com/compliance/privacy-policy/
Turn Turn helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Turn does not collect personal data so they will only know your browser or device but never know your name/contact information. http://www.turn.com/trust/consumer-opt-out
Twitter Twitter provides real time updates from across the globe on the latest trending stories, ideas and opinions from the Twitter accounts or hashtags that you choose to follow. We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s). https://support.twitter.com/articles/20170410
VK This tag collects audience information from the VK Russian Social Network for later remarketing. Audience segmentation will allow for increased efficiency of advertising in VK and a decrease in ad spend for Shell. https://vk.com/ads?act=office_help&terms=1
Xaxis Xaxis helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Xaxis does not collect personal data so they will only know your browser or device but never know your name/contact information. https://www.xaxis.com/static/view/privacy-policy
Yahoo The Yahoo! Dot tag assists is in campaign tracking at attribution to help optimize performance. https://developer.yahoo.com/gemini/guide/dottags/managing-dot-tags/
Yandex This tag collects audience information for remarketing within the Yandex Advertising Network. Audience segmentation will allow for increased efficiency of advertising in Yandez and a decrease in ad spend for Shell. https://yandex.com/support/metrica/general/opt-out.xml
YouTube We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube. https://support.google.com/ads/answer/2662922?hl=en-GB