TARC Crowned Champion for Shell FuelSave College Competition 2012

Shivers of anxiety turned into shrieks of joy for a team of dedicated students from Tunku Abdul Rahman College (TARC) as news broke out that they had emerged as the champion of Shell FuelSave College Competition 2012, winning the grand prize of RM15, 000 and a championship trophy.

Having actively participated in the annual competition since its inception in 2011, team TARC’s effort and enthusiasm have finally paid off as they beat four other astounding colleges – HELP University College, UCSI University, Taylor’s University and KDU University College in the competition.

This year, team TARC showcased a variety of fun, creative and unconventional ideas to create awareness and advocate fuel efficiency through the theme “School of Shell”.

“School of Shell” journeyed students to attend an interesting lecture on Shell FuelSave tips, complete assignments and apply their newly learnt knowledge to pass the final exam. Upon completion of the course, students will then “graduate” from School of Shell and will be presented a certificate of participation.

“The experience that we have gained from this competition is incredible. We have learned so much, from researching, planning, implementing to evaluating our work, each of these processes had given us a glimpse of “the working world”,” said Adrian Cham, leader of Team TARC.

“Apart from that, we also get to network with a variety of people, participants from other colleges and even the top management from Shell Malaysia,” he added.

Equally ecstatic during the winners’ announcement were the members of Team Taylors’ University and Team UCSI University who won the first runner up and second runner up respectively.

“The students have put in a lot effort and dedication to this competition and although we did not emerge as the champion, I’m proud of their achievement,” exclaimed the lecturer Ms. Karmini who was also the advisor of Team Taylors’ University for this competition.

Organised by Shell Malaysia, in collaboration with Media Prima, the Shell FuelSave College Competition aims to provide students with a holistic and integrated experience of working world. Students were tasked with planning and executing a communications campaign to promote fuel efficiency through a series of educational online mini-games amongst their college mates. This is part of the component of Shell’s global online campaign – Shell “Target One Million”.

“Target One Million” campaign will see a series of 6 mini-games being released over the coming months. Each module has been designed to elaborate a specific Shell FuelSave tip, making it fun and educational for all. The second module of the 6 series is the Shell FuelSave Bootloader – registration is now available online for all motorists. It challenges to check their virtual car boots to remove unnecessary items and excess weight which is affecting their fuel efficiency – another effective yet often overlooked fuel efficiency tip. Within months of Shell launching Target One Million, over 100,000 consumers worldwide have already learned fuel saving techniques and become ‘one in a million’.

A simple luncheon was organised earlier today at The Bee, Publika to celebrate the winners and to thank the participation of all colleges in this competition.

“Regardless of who emerges Champion, to me, all of the participants are already winners for putting their passion, effort and commitment into this competition and we at Shell truly hope this has given insight into the working world and a rich experience to the students as they forge ahead in life,” said Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.

Also present at the event were Datuk Nuraina Samad, Managing Editor of New Straits Times, Ms Jacey Lim, Managing Director of Ogilvy Public Relations and Mr Jonathan Lim, Group Account Director of JWT Malaysia.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About Shell Target One Million

Shell Malaysia along with 23 other countries worldwide has teamed up for the first ever online global campaign – Shell FuelSave “Target One Million”. Shell aims to educate motorists of the world through a series of interactive and educational online mini-games. With the right choice of fuel paired with a few simple changes to their driving habits, motorists can save fuel and reduce their costs. The Shell FuelSave “Target One Million” campaign will see a series of 6 mini-games being released over the coming months. Each module has been designed to elaborate a specific Shell FuelSave tip, making it fun and educational for all. The first module of the 6 series is the Shell FuelSave Challenge – registration is now available online for all motorists.

For media enquiries only, please contact:

Shell Malaysia

Norhayati Sulaiman – Adzhar, Shell Media Relations

+603 2091 3795

N.Sulaiman@shell.com