Dubbed “100 Million BonusLink Points To Be Won”, this brand new promotion offers over 100 Million BonusLink Points to be given out to 13,013 BonusLink Members. With Grand Prizes of up to 1 Million BonusLink Points up for grabs each week, participants simply need to collect 1 BonusLink Point to gain an automatic entry into the contest by swiping their BonusLink Card at any Shell station.

While Grand Prize winners stand a chance to walk away with 1 Million BonusLink Points, those who swipe their BonusLink card at both Shell and another BonusLink Partner in the same week stand a chance to win double that amount – 2 Million BonusLink Points. This also applies to Weekly Winners who can win either 3,000 Points or double up to 6,000 Points, when they swipe their card at Shell and another BonusLink Partner.

Winners can redeem their Points for a wide variety of branded quality gifts that are carefully selected to suit today’s modern living needs, ranging from home appliances to gadgets, as well as hobbies and interests and even better – On-The-Spot for RM30 Shell Vouchers from participating Shell stations.

“At Shell Malaysia, we advocate fuel saving and reward customers who make the smart choice of fuelling at Shell with their BonusLink Card. The success of our previous campaign together proves that we have the synergy and the capability of making every driving experience a much more pleasant one. We’re happy to be able to bring this joy to Malaysian motorists once again this festive season. This is our way of saying thank you to our loyal customers who have supported our products throughout the years,” said Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

“Through BonusLink, our Members are rewarded with BonusLink Points for every Ringgit they spend with our BonusLink Partners across Malaysia’s best brands nationwide, giving them more value for their Ringgit spent, especially in the upcoming festive season. We are glad that we can collaborate with Shell once again to give more rewards to our Members. By participating in this contest, BonusLink Members stand a chance to walk away with Millions of BonusLink Points to redeem anything they desire,” said Victor Goon, General Manager of BonusKad Loyalty Sdn Bhd.

In addition to this, BonusLink encourages its Members to shop and swipe at any BonusLink Partner that they have never visited before through its “Race for Gold” Challenge, which runs concurrently with “100 Million BonusLink Points to be Won”. 60,000 members who make their First BonusLink Swipe at a Partner that they have not shopped at before during the campaign period will receive 200 BonusLink Points, whilst 8 lucky Members from this pool will stand to walk away with BonusLink Cards made of gold.

The "31 Million BonusLink Points To Be Won Weekly" contest in 2011 saw winners from states all over Malaysia. One of these winners, Yap Foo How of Kepong, Selangor who redeemed himself a state-of-the-art TV commented, “BonusLink never disappoints with its awesome redemptions, which offer great value and they surely did not disappoint when they surprised me with this lovely reward. With its amazing range of products and partners, being given 1 Million Points is like being given a free shopping spree to buy anything and everything I want."

Wan Junainah Wan Mohd Amin from Kuala Terengganu was also one of the winners who was pleasantly surprised when she got the call about her winning 1 Million BonusLink Points. "The call came out of the blue that I was caught off-guard! At first, I didn't know what to do with my Points; there were so many things I could redeem! Eventually, I decided to treat myself to a new smartphone, which I never would have owned without this contest by Shell and BonusLink."

“100 Million BonusLink Points to be Won” kicks off this 19 November, 2013 and will take place over a period of thirteen weeks before ending on 17 February, 2014. More than 13,000 Shell BonusLink customers will be rewarded with a total of more than 100 Million BonusLink Points. There will be a total of 1001 winners each week, resulting in a total of 13,013 winners throughout the contest duration!

For more information on the contest, please log on to www.bonuslink.com.my.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About BonusLink

BonusLink is Malaysia’s most successful loyalty marketing company and is a service provider to big brands such as Shell, MBF Cards, Parkson, DiGi Telecommunications, Caring Pharmacy and many more reputable brands. BonusLink is more than a one-destination card, gladly accepted by 24 of Malaysia’s best brands nationwide, covering the automotive, banking and finance, telecommunications,  household, healthcare and fashion industries. Since its inception in 1998, BonusLink’s membership base has grown to over 8 million Members comprising two thirds of the urban population in Malaysia. Visit www.bonuslink.com.my to find all you need to know about BonusLink.

For media enquiries only, please contact:


Norhayati Sulaiman-Adzhar

Country Media Relations Manager

Tel: 03-2091 3975

Email: N.Sulaiman@Shell.com


Gan Li Li

Senior Manager – Marketing

Tel: 03-7626 1013

Email: lili@bonuslink.com.my