At the launch event, Chok Chee Song, Shell’s General Manager for Sarawak, said, “This is a very special year for all of us – in addition to celebrating the 50th anniversary of the formation of Malaysia, we will also be celebrating the golden jubilee and 50th anniversary of the Shell Traffic Games in Sarawak. “
The launch was held in conjunction with the annual kick-off meeting of the Sarawak Road Safety Council
Datuk Lee Kim Shin, assistant minister of communications and deputy chair of the Sarawak Road Safety Council said at the event that Shell had not only been successful in creating a long-term flagship programme but also had a long history of sustaining a collaborative relationship with various government agencies.
“This is an exemplary CSR programme which attests to the sincerity and commitment of a responsible corporate citizen, and truly merits the tag-line Road Safety Education – Celebrating 50 Years of Partnership in Sarawak”.
The Shell Traffic Games started in Sarawak in 1963 and is held annually in partnership in collaboration with the Road Safety Council and various government agencies like the local authorities, the education department, PDRM, JKJR Sarawak, JPJ, FSJA and the schools.
According to Chok, the games represented a major educational tool in road safety awareness for the young in Malaysia and demonstrated Shell’s commitment towards the safety of road users. He announced that as part of the 50th anniversary, Shell would be reaching out to the public with the help of the media, to carry out a study to review the effectiveness of the games and welcomed suggestions for improvement from STG alumni and the public.
Questionnaires would be distributed to the public. Shell would also concurrently work with an academic institution to carry out a comprehensive survey to evaluate the effectiveness of STG in Sarawak.
Lee, who is also the assistant minister of sports commended Shell’s corporate social responsibility over the past 50 years in driving and sustaining this programme. He said, “According to the statistics, the average of fatal road accidents in Sarawak is 1.2 persons per day – quite a few of them young people.”
Expressing support for the programme’s efforts, he added, “Through the Road Safety Council, the government is committed to working with our partners in embedding and creating road safety awareness in the community at large. A key target audience is our younger generation and the Shell Traffic Games is an invaluable tool for reaching them as it aims to teach young people important and safe behaviours from an early age.”
As a responsible corporate citizen and Sarawak’s long term partner in progress, Shell has invested in Shell Traffic Games to inculcate and nurture road safety awareness in young minds for almost half a century. The programme’s ultimate aim is to reduce accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.
An average of about 3,000 students in the state have become ambassadors for road safety as STEP alumni every year. The programme is run in every division in Sarawak and culminates in a state level final in which the winning schools from each division participate. Similar games are held in every state in Malaysia. Winners at state level go on to represent their state in the national level finals.