Shell Traffic Games Kick off in Mukah
May 11, 2013
Sarawak Shell Berhad kicked off the first leg of its annual Shell Traffic Games (STG) in Mukah today involving over 220 students from 13 schools from the division.
Present at the official closing ceremony was the Deputy Resident of Mukah, Shafrie Saili and Haji Ali Suhaili, Dalat and Mukah District Councillor.
Speaking at the closing ceremony, Sarawak Shell information technology manager Aris Murad said Shell was committed towards working with its partners to create a greater awareness of road safety amongst the young people who participated in the programme.
“As a responsible corporate citizen and Sarawak’s long term partner in progress, Shell has invested in STG for fifty years to inculcate and nurture road safety awareness in young. The programme’s ultimate aim is to reduce accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.“
He disclosed that STG would celebrate its 50th anniversary in Sarawak this year, and was proud to have educated tens of thousands of young children on road safety in the state since it was launched in 1963 in Sarawak. “We hope that this social investment will make for safer road users and ultimately reduce road injuries and fatalities.”
To make STG relevant to the present trend and challenges, Aris explained that Shell will look at ways to continuously improve, and emphasized that road safety is a key focus area in Shell corporate social responsibility programme.
“We allocate over RM 1 million annually to implement the traffic games throughout the country. For Sarawak, we allocate over RM300,000 on an annual basis for STG.”
As part of the commemoration of the STG golden jubilee, the multinational energy company would also expand their reach in delivering road safety education in Sarawak. “This year, we are running road safety essay writing and poster drawing competitions. These are opened to students who are not involved in the Shell Traffic Games, so the road safety message reaches more students.”
An average of about 3,000 students in the state have become ambassadors for road safety as STG alumni every year.
Citing forecasts that the number of cars was expected to triple worldwide by 2050, Aris said “At Shell, we are constantly finding innovative ways to move more people and goods, safely, cost-effectively and with reduced impact on the environment by Smarter Mobility approach – using smarter products, smarter infrastructure and smarter use.”
Aris explained that smarter use involves providing customers with information and advice to help them make smarter choices and promote good habits, including programmes to promote more efficient driving, and initiatives to improve road safety such as the Shell Traffic Games.
He continued, “As a responsible energy provider, we believe we have a role to play in keeping our roads safe through road safety education.“
SMK Three Rivers Mukah was announced as the champion in the secondary school category, while MARA Junior Science College (MRSM Mukah) and SMK Mukah were named second and third placing respectively.
In the primary school category, SK St Patrick Mukah emerged champion. SK Kampung Petanak Mukah and SK Datu Awang Udin Mukah were announced as the second and third placing respectively.
SMK Three Rivers and SK St Patrick will represent Mukah Division in the state-level finals in Kuching from July 3 to 4 this year.
The programme is run in every division in Sarawak and culminates in a state level final in which the winning schools from each division participate. State level champions go on to represent Sarawak at the national level finals, competing against other states.
STG is run in every state in Peninsular Malaysia, in every district in Sabah and in every division in Sarawak – an average of over 20,000 students a year from throughout Malaysia participate in the programme.
Upstream Corporate Affairs, Shell Malaysia Exploration & Production
Zulkifli Baba Noor, Zulkifli.BabaNoor@shell.com, +6019 3255222 or +6085 452277
ABOUT SHELL TRAFFIC GAMES
A major educational tool in road safety awareness for the young in Malaysia, Shell Traffic Games (STG) represent Shell’s commitment towards the safety of road users particularly those in schools for over five decades.