A Cocktail Masterclass With Felipe Massa
Mar 21, 2013
For the thirty lucky customers who attended the Shell V-Power “Mixology Masterclass”, this was undoubtedly the highlight of their life when they were greeted by none other than Scuderia Ferrari official Formula One driver; Felipe Massa at the exclusive event in Kuala Lumpur.
The event coincided with the 2013 Formula 1 Malaysia Grand Prix, where loyal users of Shell V-Power and lucky winners of a Shell V-Power radio contest were invited to this all-exclusive event. Massa turned lab scientist when he appeared on the stage to perform a Shell V-Power fuels “Mixology Masterclass” with Ian Albiston, Shell’s Formula One Trackside and Logistics Manager and Scientist Daniel Hope.
The “Mixology Masterclass” session is a live demonstration, with a twist of fun, to bring to life the technology and, research and development that draw an analogy with the various elements that go into the making of the superior formula of Shell V-Power fuel.
“At Shell, we always aim to provide our customers memorable experiences – be it through our fuels or marketing activities. Beyond offering high quality fuels, we also feel that it’s high time our customers see it for themselves; to truly discover the importance of Shell V-Power the performance fuel and what it can do for our car engines,” said Christine Liew, Head of Retail Marketing for Malaysia, Singapore, Hong Kong and Brunei.
Dr Andrew Foulds, Vice President, Fuels Technology, Shell who was also present at the event added, “Shell V-Power road fuel contains 99 percent of the same components as the Shell V-Power race fuel being used by Ferrari in the 2013 Formula 1 World Championship and is designed to enhance engine power and responsiveness by cleaning power-stealing deposits from the valves and injection system inside an engine. It also actively reduces friction by introducing a surface coating component to protect critical engine parts and unlock valuable energy.”
Motorsport fans can learn more about Shell’s technical partnership with the Ferrari team by visiting www.shell.com.my for more details.
About Shell V-Power Gasoline
Shell V-Power Gasoline is a unique premium fuel formulated to deliver improved performance through advanced technology. Developed as part of our technical partnership with Ferrari, Shell V-Power Gasoline has a unique double-action formulation designed to actively clean your engine and reduce friction to help deliver more power – throughout the life of your car. Shell premium fuels are available to customers in 65 countries around the world.
About Shell’s Technical Partnership with Ferrari
Shell and Ferrari share one of the most successful partnerships in Formula OneÔ history. Having contested, in partnership, more than half of all the Formula One races ever run, they have together amassed 12 Drivers’ Championships and 10 Constructors’ Championships. This strong historical footing provides the basis for what is also one of the most forward-looking partnerships in contemporary motorsport.
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology.
Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
Being at the forefront of energy and fuel efficiency, Shell advocates for the use of energy more efficiently as the simplest and most cost-effective way to reduce emissions and mitigate climate change through driver education, fuel efficient driving behaviour, and smarter mobility collaboration and strategic partnerships to fuel the country’s progress.
As Shell aims to meet the world’s future energy needs with a diversified energy mix and cleaner energy, we enjoin consumers and businesses to use energy better, to do more with less, and make energy conservation a way of life.
At our operations, safety is our top priority. Our goal is to have zero fatalities and no incidents that cause harm to our people and neighbours and put our facilities at risk. We aim to address social concerns and work to benefit local communities, protecting our reputation as we do business.
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