Shell Malaysia joins forces with Maybank and American Express to introduce the Shell easiGO Prepaid Card
Oct 31, 2014
Shell Malaysia today introduced the Shell easiGO American Express® Prepaid Card issued by Maybank.
A partnership with leading financial organisations, Maybank and American Express, the Shell easiGO Prepaid Card provides a secure, smarter and convenient payment method to refuel and enjoy card benefits.
The Shell easiGO Prepaid Card offers a host of unique features, exclusive deals and valuable rewards to encourage customers to make the smarter choice in their payment methods. Designed specially to speed up the refuelling experience at Shell stations, the Shell easiGO Prepaid Card will enable motorists and motorcyclists to go cashless, pay efficiently and save time.
Speaking at the launch, Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd., said that Shell Malaysia recognises the need of today’s customers for an easy, safe and convenient payment solution that will help them manage and control their everyday expenses.
“We are driven to develop products that will not only provide our customers an easier payment experience at Shell, but give them the security in making cashless payments and the ability to manage their spending while being rewarded,” he remarked.
There are two variants of the Shell easiGO Prepaid Card available that specifically cater to motorists and motorcyclists respectively. The Shell easiGO Prepaid Card is packed with attractive features and benefits which include complimentary first year Total Permanent Disability Personal Accident insurance coverage of RM15,000 and savings of up to 10 per cent on Shell lubricants at Shell Select.
Customers will be able to enjoy the flexibility and convenience of cashless transactions and manage their finances better by deciding how much they want to spend on their Shell easiGO Prepaid Card. Besides being able to pay for products and services at Shell, customers can also use their Shell easiGO Prepaid Card at any merchant that accepts American Express® Cards worldwide.
Mr. Sanjiv Malhotra, Vice President, Business Development, Partner Card Services Asia of American Express said, “The launch of the Shell easiGO Prepaid Card is a key milestone in the growth strategy for American Express in Malaysia. With Shell and Maybank as our partners, we believe the Shell easiGO Prepaid Card will enable us to extend the American Express experience to a new segment of consumers, and offer them greater choice and convenience.”
Targeting to sign up at least 80,000 cardholders within the next 6 months, Shell Malaysia is confident that the Shell easiGO Prepaid Card will appeal to a wide range of customers, especially those who are looking for alternative payment methods beyond credit and debit card facilities.
“As leading financial organisations, Maybank and American Express are strategic partners of choice for Shell Malaysia; hence this mutually beneficial collaboration will provide better product offering and services to a larger group of customers. At Shell Malaysia, we have always been pioneering new and innovative ways to enhance our product and services to our customers. This partnership echoes our goals towards achieving superior customer experience at Shell Malaysia,” Tuan Haji Azman elaborated on the partnership.
In addition, cardholders will enjoy double reward points programmes, namely Maybank Treatpoints at the earn rate of 1 point for every RM3 spent, and BonusLink points at an earn rate of 1 point for every litre of fuel pumped at Shell. In addition, there will also be exclusive periodic offers and promotions to encourage usage of the Shell easiGO prepaid card.
Meanwhile, Head of Cards, Group Community Financial Services of Maybank Mr. B. Ravintharan said that the prepaid card is another new segment which Maybank intends to tap further as a growth area.
“Maybank is the market leader in the cards business both in terms of card issuance and merchant acquiring, with a significant customer base of over 9.6 million throughout the country we are able to reach out to all customer segments with this new product.”
“Together with Shell’s extensive distribution network and Maybank’s leadership in cards and electronic payments, we have no doubt that this new product will be well received by customers.” he said.
Cardholders will be able to reload their Shell easiGo Prepaid Cards at Shell stations as well as at over 3,000 Maybank ATMs or cash deposit machines nationwide, online funds transfer via www.maybank.com.my and via Interbank GIRO (IBG) services. Cardholders will also be able to withdraw cash from their Shell easiGo Prepaid Card via Maybank ATMs at no additional charge with a valid PIN and check their balance through SMS, Maybank ATMs or at www.maybank.com.my. The maximum reload limit is RM5,000 and maximum cash limit for each withdrawal is RM1,000.
In conjunction with the launch of Shell easiGo Prepaid Card, cardholders stand a chance to win cash prizes totalling RM450,000 by simply spending a minimum of RM5 with their Shell easiGO Prepaid Card at Shell. This contest is driven by Maybank and will run over the next three months whereby 1,500 winners will be selected monthly to win cash prizes that will be credited into their Shell easiGO Prepaid Card.
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.
Maybank is among Asia's leading banking groups and South East Asia’s fourth largest bank by assets. It has been ranked among the World's Top 20 Strongest Banks by Bloomberg Markets for two consecutive years - 2013 and 2014. The Maybank Group has an international network of 2,400 offices in 20 countries. It has over 47,000 employees serving more than 22 million customers worldwide.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1997, American Express has partnered with a select group of leading banks and financial institutions around the world to issue American Express-branded products and acquire merchants on to the American Express merchant network. By leveraging its partnerships, global infrastructure and the powerful appeal of its brand, American Express has gained even broader reach for its network worldwide.
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