Shell Raises RM700,000 In Three Days To Fuel The Futures Of Underprivileged Children

Aug 04, 2015

Shell continues to build on its track record of transforming Malaysia through its investments, innovations, and social impact.

KUALA LUMPUR, 4 August 2015 – Thanks to the kindness of Malaysian motorists, Shell has successfully raised RM700,000 for underprivileged children over the three days of its “balik kampung” campaign, dubbed “Pump 14, 16, 18. The campaign saw Shell donating 1 sen (RM0.01) for every litre of fuel pumped at its stations nationwide.

“We are overwhelmed by the generosity of Malaysians! We were informed that many motorists purposely chose to fill up their tanks on the days of the campaign; the 14th, 16th and 18th of July. This turned the simple act of filling up their vehicles for safe travels during the festive season into a decision to inspire, empower, and transform the lives of underprivileged children. I personally thank all who participated. Your effort will help build a better future for these children,” said Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.

With overwhelming support from customers, retailers and business partners for this campaign, Shell was able to surpass its original target of RM500,000 for five (5) selected charitable organisations, namely The Budimas Charitable Foundation, The Nasi Lemak Project, Yayasan Chow Kit, Persatuan Kebajikan Pendidikan Kanak-Kanak Miskin (Sabah) and Yayasan Kemajuan Insan Sarawak.

The money will be used to support development programmes that will impact approximately 3,500 children of all races to learn new skills and develop their fullest potential. Shell is also working in partnership with these organisations to develop a long-term programme so that Shell staff, their families, retailers, and business partners can actively support their work.

A Track Record Of Transforming Malaysia

Sharing the inspiration behind the campaign, Tuan Haji Azman said, “At Shell, we make it our mission to make a positive impact on the wellbeing of our local communities where we operate. This has always been core to who we are and what we do as a company.” The global energy company has built a track record of over 120 years in Malaysia and as a fuels and lubricant leader through transformative investments, innovations and social impact in the country.

Shell’s continued commitment to product development will see the company introduce Euro 4M V-Power 97 fuels by September this year, as well as diesel that meets Euro 5 fuel specification at selected locations in the fourth quarter of 2015. Additionally, Shell’s V-Power Racing fuel, the only differentiated fuel in the Malaysian market, is already Euro 4M-compliant.

Shell is also the title sponsor for the Shell Advance Asian Talent Cup; a platform for young riders to develop and showcase their skills in a dedicated championship. Each participant is provided a formal path into competitive racing and given the opportunity to learn, race, as well as appear before Moto GP racers and fans. The programme also provides mentoring to enhance the interpersonal and communication skills; ultimately preparing participants for the professional world.

Shell is presently in the midst of rolling out a comprehensive transformation plan which will involve an intensive focus on customer service and experience. It continues to invest to grow its retail network footprint as well as upgrading site facilities, such as it convenience stores, prayer rooms (surau) and toilets.

“We have embarked on some great initiatives and we will continue the momentum. Our ultimate goal is to be the brand most loved by Malaysians. We look forward to getting there in partnership with our retailers, our staff, as well as all Malaysians,” said Azman.

For Media Enquiries, please contact:

Mr. Leigh Wong,

Head of Media Relations & Issues Management

Cell: +60 12 525 8029, Email: leigh.wong@shell.com

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 43,000 retail stations in more than 70 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

Appendix 1: List Of Beneficiaries

Organisation What they do
The Budimas Charitable Foundation An organisation that is dedicated to aid underprivileged children in Malaysia. Their current programme focuses on providing housing and education to underprivileged children.
The Nasi Lemak Project An independent volunteer organisation that seeks to find more effective and economical methods to reduce poverty, education and hunger.
Yayasan Chow Kit A centre that provides aid, food, therapy and education programmes for at-risk children of Chow Kit. They aim to enable children to reach their personal potential and produce positive change in the community.
Persatuan Kebajikan Pendidikan Kanak-Kanak Miskin, Sabah An organisation that provides care and education for underprivileged children in Sabah so they can compete healthily in the future.
Yayasan Kemajuan Insan Sarawak, YAKIN An organisation that helps poor children continue their studies to a higher level. They also provide accommodation and facilities for orphans, abandoned children and the disadvantaged.