Celebrating the Malaysian Pioneering Spirit through Art
Aug 03, 2016
Eight artists capture the spirit of innovation and progress through murals at Shell stations nationwide
Kuala Lumpur, 3 August 2016 – For 125 years, Shell has fuelled Malaysia’s progress as a trusted partner, contributing to the growth of the oil and gas industry through innovation. To kick off its 125th anniversary in Malaysia, Shell unveiled Celebrating 125 Years, an art project involving famous artists including Datuk Lat, Cheeming Boey, Sabek, Yap Hanzhen, Amey Sheikh Ali, Caryn Koh, Thomas Powell, and Dmojo.
The eight artists will develop 15 murals at selected Shell stations nationwide, with at least one mural located in each state. The art captures the artists’ own interpretation of progress and the Malaysian pioneering spirit, with some illustrating familiar Malaysian scenes and landmarks, while others showcasing nature and Malaysian society.
“Shell has journeyed with Malaysians for 125 years, and together we have achieved many firsts in the industry. As one of the country’s leading fuel retailers, we aim to continue driving the Malaysian pioneering spirit, which has been integral to the country’s success,” said Datuk Haji Azman Ismail, Managing Director Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.
“Each mural reflects on society’s common values, which Shell also embraces as part of its DNA: diversity, unity, respect, and inclusiveness. We believe these values unite Malaysians across the country, and will propel the nation forward into the next 125 years. Our aim is for the murals to reach out to people, share these common values, and hopefully inspire and enrich their lives,” he continued.
Celebrating 125 Years is just one of many initiatives to commemorate Shell’s 125th anniversary this year. Last month, the company embarked on a 3-day charity drive, #Pump123 in conjunction with the Hari Raya Aidilfitri celebrations, whereby 1 sen (RM0.01) was donated for every 1 litre of fuel pumped at Shell stations nationwide during the period. The funds collected will be disbursed to disadvantaged children across the country via six charitable organisations, and we will announce the total collection in the near future. Shell will also be releasing a series of videos called #StationStories over the next two months, featuring some of its customers who share their personal stories and experiences.
Shell will also be hosting a gala dinner on 10 August 2016 for its partners across the industry, followed by Heritage Trail, a nationwide treasure hunt in September 2016.
About Shell’s 125 Anniversary
For 125 years, Shell has been part of Malaysia’s journey, fueling its progress as a trusted partner to the nation. Shell Malaysia pioneered the oil and gas industry in the country, and achieved many firsts including the world’s first commercial Gas-to-Liquids (GTL) plant, the country’s first refinery, as well as GTL-based lubricants and hospitality-centric retail outlets. The company has also fueled the ambitions of countless Malaysians from generations of Shell retailers to thousands of Shell scholars, future engineers and young entrepreneurs. Today, Shell continues to challenge the boundaries to reach new frontiers, as it builds warmer communities across the country one station at a time.
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuel and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuel retail business with over 45,000 retail stations in more than 80 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.
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Ogilvy Public Relations Kuala Lumpur