Shell Advance’s Memorable MOTOGP™ treat for Jalan Sentul Trade Partners
Oct 27, 2016
Ducati Corse makes unprecedented visit to popular golden mile stretch of bike shops.
Kuala Lumpur, October 27, 2016 – Shell Advance treated Jalan Sentul workshop owners and customers to a Ducati Corse spectacular with an unprecedented VIP visit from its Technical Partner’s Sporting Director Paolo Ciabatti and top two riders Andrea Dovizioso and Andrea Iannone.
As a gesture of appreciation for their loyal support, eight lucky workshop owners – who have helped to make Shell Advance the leading motorcycle engine oil brand in Malaysia – experienced the spectacular with their customers at the ‘golden mile’ area popular with bikers in the Klang Valley.
Accompanied by Shell Advance Global Brand Manager Vivek Pareek and the Shell Lubricants Malaysia team, Ciabatti, Dovizioso and Iannone spent time at each of the eight selected workshops to chat with owners and pose for photographs. They also handed over mementos as a thank you for recommending the Shell Advance range of premium motorcycle engine oils that are developed with Ducati in the extreme test bed of MotoGP™ to ultimately benefit everyday riders around the world.
Ciabatti, Dovizioso and Iannone also took the opportunity to present prizes to the top three mechanics who took part in a special ‘fastest bike oil change’ challenge that was organised in conjunction with the visit.
Shell Lubricants Marketing Manager Alex Lim said: “It was extremely challenging due to the tight schedules but thanks to the long standing Technical Partnership between Shell Advance and Ducati Corse, and some really special travel arrangements, the team’s visit to Jalan Sentul, which few could imagine, became a reality.”
The upcoming 2016 Shell Malaysia MotoGP™ will be a ground-breaking occasion. In conjunction with the premier international motorcycle racing event in the region, Shell Advance will also be conducting a free oil change for 500 motorcycles from 9.00 am to 6.00 pm on Saturday, October 29 and Sunday, October 30, 2016 at PA1 Parking Lot at Sepang International Circuit.
This first-ever free oil change for owners of motorcycles below 250cc will be given to winners of a recent Shell Advance competition and also to owners who purchase a pack of Shell Advance engine oil during October 28 and 30, 2016. Terms and conditions apply.
For more information on the latest Shell Advance products, please go to www.shell.com.my/advance.
The autograph signing session was a hit with the Jalan Sentul crowd
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology.
Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
Being at the forefront of energy and fuel efficiency, Shell advocates for the use of energy more efficiently as the simplest and most cost-effective way to reduce emissions and mitigate climate change through driver education, fuel efficient driving behaviour, and smarter mobility collaboration and strategic partnerships to fuel the country’s progress. As Shell aims to meet the world’s future energy needs with a diversified energy mix and cleaner energy, we enjoin consumers and businesses to use energy better, to do more with less, and make energy conservation a way of life. At our operations, safety is our top priority. Our goal is to have zero fatalities and no incidents that cause harm to our people and neighbours and put our facilities at risk. We aim to address social concerns and work to benefit local communities, protecting our reputation as we do business.
For further information, please contact:
Kong Wai Keong
PRkraft Communications Consultants