Shell celebrates its customers in unique roofvertisement

Aug 10, 2016

For over a century, Shell has fuelled Malaysian progress and connected millions of Malaysians across the country.

KUALA LUMPUR, 10 August 2016 - This year marks Shell’s 125th anniversary in Malaysia, and to commemorate the occasion the company has unveiled two giant roof advertisements (“roofvertisements”), which celebrate the people who have helped it become one of the country’s leading fuel retailers – its customers.

Located on rooftops of major toll plazas in the Klang Valley, the roofvertisements feature a collection of quotes and faces of Shell customers. The roofvertisements are clearly visible to motorists who pass through the toll plazas, and the high resolution image can even be captured by satellite imagery such as Google Earth.

“For the last 125 years, Shell has grown from strength to strength, and our customers have been integral to our success. We are grateful for their support, and we are continuously learning, innovating, and improving to serve our customers better. Our roofvertisements feature some of our customers who have made their journeys with us, and we hope their quotes and faces will inspire other Malaysians,” said Ben Mahmud, Head of Retail Marketing, Shell Malaysia Trading Sdn. Bhd.

Last year, Shell embarked on a three-year transformational programme, Welcome to Shell, which aims to deliver a superior customer experience at all Shell sites. The programme is Shell’s ongoing promise to provide personalised customer service and enhanced facilities for its customers, so that they can feel more at home when they visit Shell sites across the country.

Roofvertisements are a unique form of advertising which relies on images being split into smaller pieces, which are then glued onto roof tiles to create a continuous image. Shell debuted Malaysia’s first roofvertisement at the Duta toll plaza earlier this year. Shell’s new roofvertisements are installed at the Batu 3 and NKVE Subang toll plazas, and are made out of 4,400 tiles and 5,100 tiles respectively.

About Shell’s 125 Anniversary

Shell has been fuelling Malaysia’s progress for 125 years as the nation’s trusted partner. As one of Malaysia’s leading fuel retailers, its stations have connected countless drivers across the country, and enabled people to get more out of their journey. With its high-quality fuel and products, as well as the highest standards of hospitality and customer service, Shell aims to make its customers’ journeys better, so that they leave a little happier than when they arrived.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 45,000 retail stations in more than 80 countries, and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

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