Shell launches 125th Anniversary Heritage Canisters Collection
Sep 19, 2016
Part of a purchase-with-purchase promotion, the cans showcase designs of Shell stations and pumps over the years
Kuala Lumpur, 19 September 2016 – In conjunction with its 125th anniversary in Malaysia, Shell has launched a collection of limited edition Shell Heritage Canisters. Available nationwide from 18 September to 31 October 2016, this special collection illustrates the various designs of Shell stations and pumps – from the 1920s until the 1980s.
“Shell has fuelled Malaysia’s progress, as well as the journeys of countless Malaysians on the road. We have come a long way and the designs of our stations and pumps have followed to suit changing times. We wanted to provide our customers a chance to bring home a small piece of our history through these limited edition collectibles. We hope the designs evoke a sense of nostalgia, and inspire Malaysians to continuously improve for the future,” said Ben Mahmud, Head of Retail Marketing, Shell Malaysia Trading Sdn. Bhd.
The canisters are available in two sizes – mini and big. Customers who spend a minimum of RM40 on any Shell fuel are entitled to purchase the big canisters at RM 12.90 each, which come with complimentary fridge magnets, while those who purchase Shell Select items worth at least RM6 or any Shell Select promotion, are entitled to purchase the mini canisters at RM 7.90 each. A new design is released each week, and will be available at Shell stations nationwide while stocks last.
In addition to the canisters, a Limited Edition Shell Tanker and Helix Car Care Kit with designs depicting vintage Shell motor oil canisters are also up for grabs. For a minimum of RM40 on any Shell fuel from 16 to 22 October, customers are entitled to purchase the Limited Edition Shell Tanker at RM 12.90 each, while a purchase of Shell Helix HX5 3L/4L entitles customers to purchase the Helix Car Care Kits at RM12.90 each. With the purchase of the premium Shell Helix Ultra or HX7 (4L), customers will be entitled to get a complimentary Helix Car Care Kit, while stocks last.
About Shell’s 125 Anniversary
For 125 years, Shell has been part of Malaysia’s journey, fuelling its progress as a trusted partner to the nation. Shell Malaysia pioneered the oil and gas industry in the country, and achieved many firsts including the world’s first commercial Gas-to-Liquids (GTL) plant, the country’s first refinery, as well as GTL-based lubricants and hospitality-centric retail outlets. The company has also fuelled the ambitions of countless Malaysians from generations of Shell retailers to thousands of Shell scholars, future engineers and young entrepreneurs. Today, Shell continues to challenge the boundaries to reach new frontiers, as it builds warmer communities across the country one station at a time.
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuel and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuel retail business with over 45,000 retail stations in more than 80 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.
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