Shell pumps up efforts to fuel the futures of children in need

Jun 24, 2016

Shell to hold charity drive for the second year on 1, 2, 3 July, kicking 125th anniversary celebrations into high gear

KUALA LUMPUR, 24 JUNE 2016 – The Raya exodus is quickly approaching and millions of journeys home are being planned. For Malaysians, the “balik kampung” journey is an important one: it means time with families, for celebration, and to appreciate life’s blessings. This year, that journey could mean additional blessings for children in need. In conjunction with this year’s Hari Raya Aidilfitri celebration, Shell will donate 1 sen (RM0.01) for every 1 litre fuel pumped at any Shell fuel station nationwide on 1, 2 and 3 of July (Friday, Saturday, Sunday). The funds collected will be channeled to help improve and transform the lives of disadvantaged children across the country.

This is the second year Shell Malaysia is doing this. When it started last year in 2015, Shell was able to provide funding for five (5) organisations focused on improving children’s welfare. Thanks to the kindness and generosity of Malaysian motorists, these organisations were able to provide additional educational programmes, renovate facilities, and upgrade office equipment.

“This year, Shell wishes to continue the journey of empowering children to build a better future by giving them a chance to discover their talents and seize opportunities to reach their full potential. Based on the number of lives we’ve impacted last year, we are continuing our efforts and look to Malaysians to fuel up as they make their journeys home. Together with our partners and customers, we hope to make it bigger and better this year,” said Datuk Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.

2016 is also a milestone year for Shell as it celebrates its 125th anniversary in Malaysia. This charity drive will kick the anniversary celebrations into high gear. Sharing the inspiration behind this, Datuk Azman explained, “Shell has been in Malaysia for 125 years, impacting lives and growing with the nation. We’ve journeyed with Malaysia and Malaysians. We believe in inspiring continuous progress and providing opportunities for a better tomorrow. What better way to celebrate this landmark year than giving back to our community!”

This year, with the support of customers and partners, Shell will raise funds to be distributed to six (6) selected charitable organisations: Persatuan Dyslexia Malaysia, Pusat Harian Kanak-Kanak Spastik Bandar Ipoh, Persatuan Penjagaan Kanak-Kanak Terencat Akal Johor Bahru, Yayasan Kebajikan Anak-Anak Yatim Kelantan (Rumah Putera Dan Puteri Harapan), Seri Mengasih Centre Sabah and Lembaga Kebajikan Anak-Anak Yatim Sarawak.

“Each contribution can make a difference and together we are able to amplify that. The simple act of filling up your tank could translate to blessings to underprivileged children in need and we hope this also inspires you to share this charity drive with your family and friends,” Datuk Azman also said.

Furthermore, with the goal of raising donations beyond the simple act of fueling up, this year’s charity drive gives BonusLink members an option to convert their points to donations. For every 100 points, BonusLink members can contribute an amount of 1 ringgit (RM1.00) to further help in raising funds for the organisations.

 

For media enquiries, please contact Edelman:

Tengku Aimie

tengku.aimie@edelman.com

+60-3 2287 8689 ext. 420

Jillian Ilao

jillian.ilao@edelman.com

+60-3 2287 8689 ext. 417

About Shell’s 125th Anniversary in Malaysia

Malaysia and her people have grown from strength to strength since its humble beginnings as a nation. Like pioneers of all stripes, Malaysia has been willing to endure hardship, pushing forward despite setbacks, in order to explore new horizons or try out new things.

For 125 years, Shell has been part of Malaysia’s journey; and Malaysia has been integral to Shell’s growth.

Malaysians today can boast of many achievements on the world stage and will continue to challenge the boundaries to reach new frontiers. Shell will be there at every step of the way, as a trusted partner.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 43,000 retail stations in more than 70 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About BonusKad Loyalty Sdn Bhd

BonusLink is Malaysia’s most successful loyalty marketing company and is a service provider to big brands such as Shell, AmBank, Parkson, Firefly, Caring Pharmacy and many more eminent brands. BonusLink is more than a one-destination card, gladly accepted by manyof Malaysia’s best brands nationwide, covering the automotive, banking and finance, healthcare and fashion industries. Since its inception in 1998, BonusLink’s membership base has grown to over 9.6 million Members comprising two thirds of the urban population in Malaysia. Visit www.bonuslink.com.my to find all you need to know about BonusLink

Appendix: List of Beneficiaries:
Organisation What they do
Persatuan Dyslexia Malaysia Persatuan Dyslexia Malaysia is an organisation that aids children and adult with dyslexia. Their current programme focuses on providing educational trainings and customizing it accordingly by observing children’s individual conditions geared towards their potential.
Pusat Harian Kanak-Kanak Spastik Bandar Ipoh Pusat Harian Kanak-Kanak Spastik Bandar Ipoh provides daycare services specialising on providing training and assistance to spastic children by holding physical therapy sessions, academic and pre-school trainings.
Persatuan Penjagaan Kanak-Kanak Terencat Akal Johor Bahru Persatuan Penjagaan Kanak-Kanak Terencat Akal Johor Bahru, Johor is an organisation providing care and assistance to children with developmental challenges. They run educational programs to help children with learning disabilities develop basic skills as they grow into adults.
Yayasan Kebajikan Anak-Anak Yatim Kelantan (Rumah Putera Dan Puteri Harapan) Rumah Putera dan Puteri Harapan is a home focused on improving the welfare of orphans and underprivileged children. Their programme is aimed towards providing an environment conducive for social, physical and intellectual growth.
Seri Mengasih Centre, Sabah Seri Mengasih Centre is a developmental centre that provides a comprehensive range of educational training programmes for children with learning disabilities.
Lembaga Kebajikan Anak-Anak Yatim Sarawak Lembaga Kebajikan Anak-Anak Yatim is an organisation that aids underprivileged children by providing them shelter and sufficient educational facilities to give them a better future.