• Malaysia will be the one of the first markets to introduce iced drinks through self-serve Costa Coffee.

Kuala Lumpur, 2 August 2017: Europe’s best loved coffee shop* and the second largest coffee brand in the world, Costa Coffee, today announced the launch of its self-serve offering in Malaysia following a successful trial with partner, Shell. The launch will see an initial roll out of 200 locations across Shell Select stores over the next 12 months, with many more to follow.

Costa Coffee’s state-of-the-art self-serve coffee offering is designed by luxury Italian design house Pininfarina, famous for designing the classic Ferrari. Each self-serve location serves Costa Coffee’s signature blend, Mocha Italia, freshly ground for every cup served. Boasting over 200 combinations, the opportunity to customise a drink is endless; from adding fresh milk, to selecting indulgent flavoured syrups. Coffee lovers in Malaysia will enjoy a Costa Coffee world exclusive; the introduction of an iced drink range from Costa Coffee self-serve for the first time ever.

Costa Coffee has been at the forefront of better coffee experiences since it was founded in 1971. Passionate about introducing great coffee to customers globally, the launch of self-serve offering in Malaysia reaffirms the brand’s commitment to inspire and excite its customers.

Scott Martin, Managing Director at Costa Express (trading as Costa Coffee in Malaysia) said: “We are delighted to extend our global presence with our launch in Malaysia, a dynamic, desirable and thriving country with an established coffee culture. The scale of Shell in Malaysia, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our world-leading on-the-go proposition, we will transform customer perception about the quality of on-the-go coffee available in Shell Select stores, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.”

Shairan Huzani Husain, the Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said: “Shell places customers at the heart of everything we do, and our retail mission is to make their life’s journeys better by giving them one less worry on the road. We're continuously upgrading our stores to include a food oasis so our customers can have a better retail experience on-the-go. Our food oasis offers quality pastries from deli2go that are baked fresh in-store every day, alongside other options from local and international food & beverage providers.”

“The partnership with Costa is in-line with our mission to enhance our customers’ retail experience. Now customers and coffee enthusiasts can enjoy quality coffee on-the-go; and we hope Malaysians will visit Shell Select to experience the convenience and taste of Costa Coffee,” adds Shairan.

For the list of Costa Coffee locations at Shell Select stores, visit shell.com.my/costacoffee

*Reference: Allegra Strategies, 2017

For further information, please contact:

Eevon Chung
Head of Media Relations & Issues Management

Ethan Wong
ethan.wong@edelman.com | +6016 904 4240

About Costa Express (trading as Costa Coffee in Malaysia)

Costa Express is the UK’s leading on the go coffee offering. Since its launch in 2011, it has demonstrated phenomenal growth and today boasts over 7,000 self-serve locations, serving over 80 million cups of coffee every year, across 9 international markets. This puts Costa Express on track to deliver its target of 8,000 coffee bars by 2020.

Costa Express is part of Costa Coffee, the UK’s favourite coffee shop chain with over 45 years of coffee making expertise. Costa Coffee operates over 3,000 coffee shops across 30 international markets. Just like in stores, Costa Express uses the Costa’s original Mocha Italia recipe with our 100% Rainforest Alliance certified™ coffee remaining at the core of our quality coffee credentials.

The innovative self-serve coffee offering expertly combine high-quality coffee and fresh milk with leading technology, making it the quickest, easiest and most efficient way to ensure coffee lovers enjoy a delicious cup of barista-style Costa Coffee on the go.

Costa Express is committed to sustainable practise and in June 2016 attained the ISO14001 International Standard. This standard demonstrates a systematic approach to environment management and a framework by which to implement and respond to changing environmental conditions.

Looking after coffee growers is extremely important to Costa, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of over 65 schools and school projects, improving the social and economic welfare of coffee-growing communities.

About Shell

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.