Shell Takes The Malaysia Motorcycle Grand Prix To New Heights
Nov 08, 2017
The Shell Hillstand featured a carnival-like atmosphere with experiential activities for the whole family.
- Shell also hosted the first Shell Live episode in Asia, taking viewers at home behind-the-scenes at the Shell Malaysia Motorcycle Grand Prix
Sepang, 30 October 2017 – Shell Malaysia took this year’s Malaysia Motorcycle Grand Prix race to new heights, converting the Shell Hillstand into a 1 kilometre (1 km) carnival in celebration of its title sponsorship for 2017, a title held in eight of the past nine races. The event saw 20,000 MotoGP fans visiting the Shell Hillstand for an adrenaline-packed race, with thousands more sharing their excitement on the Shell Live platform.
Across the weekend, avid MotoGP fans were treated to a unique experience at the Shell Hillstand, overlooking Turn 13 and 14 of the Sepang International Circuit (SIC). Along with two large LED screens running a live feed of the race, the Shell Hillstand offered fans clear views of the track, where they witnessed the Ducati Team clinch a 1-2 podium finish at this year’s Shell Malaysia Motorcycle Grand Prix.
Visitors to the Shell Hillstand were greeted by a display of 136 Ducati bikes on race day, and got to enjoy a wide range of experiential activities for the whole family across the weekend, including ample food and beverages and attractive prizes ranging from local clothing brand Empayar KUKUBESI to Oakley merchandise.
Additionally, more than 500 bikers experienced the Shell Advance difference first-hand with the Shell Advance Ride Thru Mobile Oil Change service in the P1 carpark. Those who purchased Shell Advance Ultra, AX7 or AX5 Scooter oil enjoyed a free oil change service and free parking in addition to other gifts.
“Shell is the title sponsor for the Malaysia Motorcycle Grand Prix and we have committed to remain title sponsor until 2020. Our partnership with SIC and Dorna reaffirms Shell’s commitment to top-level motorsport events locally and in the Asian region. The Shell Hillstand was designed with race enthusiasts in mind, offering them a unique experience where fans can feel the excitement of the Malaysia Motorcycle Grand Prix. Our success here encourages us to continue pushing boundaries, and we hope to offer an even better race experience in the years to come,” said Datuk Iain Lo, Country Chairman of Shell Malaysia.
He continued, “We leverage motorsports for several reasons. Firstly, innovations developed for the track help us make better products for our customers, enabling them to perform on the road with engines powered by Shell V-Power and protected by Shell Advance. Secondly, in the evolution of motorsports, engine design, safety, track design, and the way races are conducted provide us with opportunities to promote road safety for cars and bikes. We use the attractiveness of the sport to educate fans and drivers on the importance of safety on the road.“
Additionally, thousands of MotoGP enthusiasts from around the world tuned in to participate in Shell Live, an online platform designed to provide fans with access to some of the world’s biggest motorsports events. Through Shell Live, fans submitted questions to former Formula 1 driver Alex Yoong, who took them on a unique, behind-the-scenes live tour of the Shell Hillstand and Welcome Centre as well as the Ducati Corse Garage to meet with title contender Andrea Dovizioso and three-time MotoGP world champion, Jorge Lorenzo, both riders from the Ducati Team. Highlights from the live broadcast can be viewed at https://www.facebook.com/ShellMotorsport/videos/1623636827658887/
Shell has been title sponsor of the Malaysian MotoGP in eight (8) of the past nine (9) seasons since 2009, and has shared a rich history with its technical partner Ducati since1999. Shell has supported Ducati Corse in the World Superbike Championship and the MotoGP World Championship, amassing more than 150 race wins to date.
The celebrations continued into the weekend as MotoGP World Championship contender and Ducati Team rider Andrea Dovizioso stormed to victory at the Shell Malaysia Motorcycle Grand Prix with teammate Jorge Lorenzo finishing second. This result marks Ducati’s sixth win of a hotly-contested 2017 season, with Dovizioso and Lorenzo now placed second and seventh respectively in the 2017 MotoGP World Championship heading into the final race of the season in two weeks’ time at Valencia.
For more information on the Shell Malaysia Motorcycle Grand Prix, visit www.shell.com.my/motogp2017
For media enquiries, please contact:
Head of Media Relations & Issues Management, Shell Malaysia
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.