Shell celebrates Malaysians and their unique journeys via online video series

• First aired on social media in 2015, #StationStories places authentic stories of Malaysians in the limelight. It features real stories of people who walk through Shell’s doors.
• The stories are as diverse as the people who share them, and they are united by common values such as respect, determination, care, love, and hope.
• Now in its third year, the series has garnered over 11 million views to date.

KUALA LUMPUR, 12 April 2017 – Shell launches #StationStories, an online video series featuring real stories of Malaysians and their unique journeys in life. Without scripts, castings, or actors, the series relies on the authentic stories of people who walk through Shell’s doors.

In 2015, Shell Malaysia embarked on a three-year transformational programme, “Welcome to Shell”, which places customers at the heart of everything it does. #StationStories was piloted in the same year as a platform to reach out to, connect with, and celebrate the diversity of everyday Malaysians.

Following the success of its first edition, Shell took the web series to greater heights in 2016, featuring stories on progress and inspiration. Now in its third year, Shell has once more captured a variety of heartwarming stories from people across the country.

Ben Mahmud, Head of Retail Marketing, Shell Malaysia said, “Shell welcomes over 10 million people at its stations each week. We believe everyone has a unique story to tell, and #StationStories became a vehicle for us to reach out to our customers and share their stories as a source of inspiration to others. Over the years, #StationStories has allowed us to get to know our customers better and learn about their stories of respect, determination, care, love, and hope.”

He added, “#StationStories encouraged netizens to share their stories as well. The results of #StationStories have been overwhelming, and we’re heartened by the positive response. We hope to continue inspiring Malaysians with stories that highlight the diversity and common values of our country.”

Past #StationStories range from a man expressing his love for his car, to the story of a single dad raising three children, and a teacher whose mission is to inspire youth.

To date, #StationStories has garnered over 11 million views across Facebook and YouTube. Research conducted by Shell showed that the videos contributed to brand affinity and an upward shift in purchase intent.

Earlier today at the launch of #StationStories 2017, Shell premiered the story of Rasyidah and Zakiah, the latest edition to the series. Themed on friendship, the light-hearted story features two university students who are best friends for nearly a decade. Videos from the 2017 edition of #StationStories will be released periodically throughout the year.

For more information on #StationStories, please visit shell.com.my/stationstories

For media enquiries, please contact Edelman:

Anusha Shanmugaveloo
anusha.shanmugaveloo@edelman.com
+6014-997 6549

Ethan Wong
ethan.wong@edelman.com
+60-3 2287 8689

About Shell

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.