People on stage with Trophy
The Winning School receiving their award

Kuala Lumpur - Five teams from five schools throughout Malaysia made it to the finals and pitched their road-safety projects to a panel of judges to compete for the champion tittle. The teams were from SMK Cyberjaya, Selangor, SMK Taman Tun Fuad, Kota Kinabalu, Sabah, SMK Aminuddin Baki, Johor Bahru, SMK Bukit Jambul, Pulau Pinang and SM Tinggi Kota Kinabalu, Sabah

Established in 2016, the #SSS School Challenge 2018 is a national level inter-school competition involving 20 schools throughout Malaysia. With the aim to improve road safety behaviours amongst youth and influencing their approach to road safety, this competition empowers school students to design, plan and conduct road safety projects that will benefit their schoolmates and their surrounding community.

“We believe that road-safety awareness should be cultivated since young and as part of our drive to uphold safety at all times, we decided to encourage school students to participate in this cause through our #SSS School Challenge initiative, shared Shairan Huzani Husain, the Managing Director of Shell Malaysia Trading.

He further added that the theme for #ShellSelamatSampai 2018 is “Goal Zero” with the key objective to empower students and youth to embark on road safety projects that would contribute towards achieving zero road related accidents among youth and motorcyclists.

Each participating team were given a start-up fund of RM2,000 to embark on an eight (8) week-project implementation. A Shell mentor was assigned to each team to provide guidance to the teams accordingly. At the end of project implementation, the teams submitted their final report and the top five teams were shortlisted for the final project presentation in the Grand Finale.

Last year’s grand champion was a group of students from SMK Kidurong, Bintulu who created zebra paths, repaired road dividers, implemented road safety activities and created groups to keep the school fencing area safe as part of their project to reduce road crashes and to raise road safety awareness among their school and neighbouring communities.

This year’s finalists came up with unique projects that included an invention of a mobile app on road-safety games, an innovative drop off car sensor, a safety walkway path and a systematic “Goal Zero” parking area.

“It’s truly inspiring to see how these students come up with creative, interesting projects and work on getting them installed at their schools with the assistance of their school and relevant authorities. We at Shell are happy to be able to provide a platform for these students to showcase their innovative methods towards enhancing road safety. This to me shows that, as a community we can all do our part and work together towards ensuring that our road-related accidents are eliminated, all together,” added Shairan.

The Grand Winner for the #SSS School Challenge was SMK Cyberjaya, Selangor. The school defeated the other four finalists when they emerged as the champion of #ShellSelamatSampai School Challenge 2018. The team presented their road safety intervention project that instils the safety-first mentality in ensuring well-being and safety on the road, while preventing life-threatening accidents. The project included an invention of mobile apo on road safety games and awareness campaigns in schools and within their community.

Khalishah Iman Kamarudin, 16 who led her school to victory was in tears when the results were announced. “We are very fortunate to be given this amazing opportunity by Shell Malaysia that is empowering millennials in taking a noble effort to improve road safety. We are proud to be part of this journey to change the behaviour of Malaysians on the road,” she expressed.

The #SSS School Challenge Champion walked away with RM10,000.00 cash prize, a coveted trophy and a certificate. The winning team was awarded by the Guest of Honour, Dr Latip Muhammad, Deputy Director of Educational Policy Planning & Research, representing Director-General, Ministry of Education Malaysia.

Shell Malaysia announced the winner of the #SSS Varsity Challenge 2018 at the grand finals which was held at the #mydigitalmaker Fair 2018, recently. The Prelude from Universiti Malaysia Sarawak (UNIMAS) defeated four other finalists with their invention of an innovative sensor detection system at T-junctions that allows road users to make safe turns.

Since 1957, Shell Malaysia has been a strong advocate for the improvement of road safety culture amongst Malaysians.

For more information on #ShellSelamatSampai, visit

About #ShellSelamatSampai

#ShellSelamatSampai is Shell Malaysia’s social investment programme to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”). #ShellSelamatSampai aims to create a community-wide road safety culture that empowers Malaysians to advocate, intervene and act to ensure the safety of all road users.

About Shell –

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years ago. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia. 

For further Media Enquiries, please contact:

Prema Jayabalan
Senior Manager Media Relations and Issues Management, Shell Malaysia

Notes to Editor:

Judging Criteria

  • Impact of the Project (50%)
    The team must identify clearly their target audience(s). Their report must show clear evidence that the project had made a marked difference to the target audience as per earlier set objectives. The team must support their report with facts and findings that compares a baseline study and post-program analysis and findings.
  • Creativity (20%)
    Uniqueness, originality and creativity of ideas.
  • Sustainability (30%)
    The project must show a sustained implementation and adoption beyond the span of the 8 weeks’ implementation period. Sustainability of the project must include elements that addresses Road Safety Policies, involvement of other stakeholders, and viability of project succession during handing over to the relevant parties.