Kuala Lumpur, Neeraj Kumar N Krishna Kumar from Penang was announced the first grand prize winner of the Menangi 3 BMW X3 contest by Shell and BonusLink at a special celebration for winners, held at Shell Bukit Jalil TPM, today. The proud winner of a BMW X3 xDrive30i Luxury had participated in Menangi 3 BMW X3, a contest aimed at turning customers’ everyday journeys into a rewarding experience.

To participate in this contest, BonusLink Members are required to swipe their BonusLink Card at Shell and purchase any of the following products: Shell Fuels, Shell Lubricants, or any products sold within Shell SELECT premises, except tobacco products, E-Pay products and Touch `n Go purchases. For every spend of RM40, cumulative within the same day, BonusLink Members will receive one contest entry for a chance to win a BMW X3, or 300 Shell Vouchers worth RM 300 each. The contest runs from 23 September to 24 November 2019, and winners of the contest will also be awarded with Extra 30,000 BonusLink Points if they swipe at Shell and another BonusLink Partner during the contest period.

Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “We‘re proud to organise this campaign with BonusLink to reward our loyal customers who have supported Shell throughout the years. Globally Shell is BMW Motorsport’s Premium Technology Partner, and we are proud to work with BMW Group Malaysia to offer three units of BMW X3 xDrive30i Luxury as the grand prize. Through this campaign, we hope to make life’s journeys better by giving Malaysians a chance to own a vehicle that gives them a comfortable and safe driving experience, thereby allowing them to go well on their journeys.”

Melvin Ooi, CEO of BonusKad Loyalty Sdn Bhd said, “This is indeed an exciting campaign that we’ve organized with Shell. Our Members are the backbone of the company and we are fully committed to continuously enhance the BonusLink journey by extending rewards and benefits that are meaningful to our Members. We also believe in the thrill of enjoyable experiences, one a campaign like ‘Menangi 3 BMW X3’ contest delivers. Winning a luxury car like the BMW X3 is a dream and I am glad to report that we have received an overwhelming number of responses thus far. I hope to see more and more Members continue to swipe their BonusLink Card at Shell for a chance to win the remaining two BMW X3 cars. Also, Members stand to win a share of 9 Million BonusLink Points when they swipe at Shell and another BonusLink Partner during the contest period.”

The first winner of this contest, Neeraj Kumar said, “When I first received the call from BonusLink, I could not believe that I had won the BMW X3! I have been fueling at Shell since I had my first car, but I never expected to win such a big prize just by swiping my BonusLink Card at Shell. I am thankful to both Shell and BonusLink for rewarding me and my family.”

During the contest period, BonusLink will be organising roadshows in cities across Malaysia to promote the contest: the first roadshow kicked off in Kota Kinabalu and Kuching on 5 October and 8 October 2019 respectively. This will be followed by roadshows in Ipoh (19 October 2019), Kuantan (26 October 2019), and Johor Bahru (1 November 2019) where there will be exciting activities and prizes for the whole family.

For more information about Menangi 3 BMW X3 contest, the list of winners, and locations of BonusLink roadshows.

For media enquiries, please contact:

Senior Manager, Media Relations and Issues Management, Shell Malaysia

Azim.Daman@edelman.com | +6017 380 9497

About Shell

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years ago. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.

About BonusLink

BonusLink is Malaysia’s most successful loyalty marketing company and is a service provider to big brands such as Shell, AmBank, Parkson, Focus Point, agoda.com and many more eminent brands. BonusLink is more than a one-destination card, gladly accepted by many of Malaysia’s best brands nationwide, covering the travel, banking and finance, healthcare and fashion industries. Since its inception in 1998, BonusLink’s membership base has grown to over 9 million Members comprising two thirds of the urban population in Malaysia. Visit www.bonuslink.com.my to find all you need to know about BonusLink.