Shell Gives Extra Value with up to 4x Bonuslink Points*
Nov 13, 2020
KUALA LUMPUR – Shell Malaysia and BonusLink launched the ‘Ekstra Ganjaran Setiap Hari’ campaign to reward loyal customers with up to 4X BonusLink Points for fuels purchases. The campaign begins on 16 November 2020 and will end on 30 April 2021.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “Helping customers and communities through the COVID-19 pandemic remains a top priority at Shell. At a time of unprecedented economic uncertainty, we’ve had to rethink our loyalty programme offerings to ensure we continue to stand behind all our customers and provide them the best value. Our partnership with BonusLink has helped us turn every journey into a rewarding one by giving customers up to 4X Points whenever they refuel at Shell, and at the same time they can also redeem a wide range of snacks and drinks from our stores from only one hundred (100) Points. We hope customers will take this opportunity to get rewarded at Shell so they can go well on their journeys.”
During this campaign customers can accumulate BonusLink Points faster than before, based on the principle of tiered rewards where the more purchases one makes in a month, the higher the points tier they move up into, and the better the rewards they will receive – up to 4X BonusLink Points!
To participate and be upgraded to a higher points tier, customers simply need to swipe their BonusLink card at Shell and pump a minimum of RM50 of Shell FuelSave 95, Shell V-Power 97, or Shell V-Power Racing fuels in a single receipt (“Qualifying Transaction”). Customers will earn extra BonusLink Points* for each Qualifying Transaction according to the points multiplier at each points tier. They will also be upgraded to a higher points tier if they accumulate a certain number of Qualifying Transactions in a month.
For example, a customer who makes a Qualifying Transaction while at Tier 2, will enjoy 2X Points for that transaction and they will be upgraded to Tier 3. Meanwhile, a customer at Tier 4 will enjoy 4X points for Qualifying Transactions made at that tier. All customers’ points tiers will be reset back to Tier 1 on the 1st day of January, February, March, and April 2021. Refer to the table below:
|Accumulated number of Qualifying Transaction(s) made within a month||BonusLink Points multiplier|
|Tier 1||1 transaction||1X|
|Tier 2||2 transactions||2X|
|Tier 3||3 transactions||3X|
|Tier 4||4 transactions and above||4X|
With the points collected, customers can redeem special treats in-store for as low as 100 BonusLink Points. These include popular favourites such as a 240ml Milo Original canned drink, all four flavours of the Roller Coaster 60g snack, Mighty White Smoky BBQ Bun*, and SELECT Antibacterial Wipes (15’s)*, among others.
Visit your nearest Shell station to fuel up and start earning up to 4X BonusLink Points! Customers who wish to sign up to BonusLink can do so easily at any Shell station nationwide, or alternatively they can register by downloading the BonusLink App from the Apple App Store or Google Play Store.
For more information on this campaign, please visit www.shell.com.my/EkstraSetiapHari
*Terms and conditions apply.
For media inquiries, please contact:
Senior Manager, Media Relations and Issues
Management, Shell Malaysia
Edelman Public Relations
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started about 130 years ago. Shell currently has a strong market presence in the upstream, gas-to-liquids, downstream and business operations sectors in Malaysia.