At Shell, we’re all about making life’s journeys better. Which is why, we‘ve embarked on a journey to help local entrepreneurs, businesses and communities across the country.

What started during Ramadan to help communities sell local treats and delicacies at our Shell SELECT stores, continues with our Malaysian Dream initiative.

Join us today and we’ll help you realise your dream of taking your business further than you ever imagined. It’s possible with us.

Who are we looking for?

We are looking for Malaysia’s top local entrepreneurs. After shortlisting 30 that meet our criteria, 3 will be awarded the Shell Private Label Contract. The remaining 27 will have their products displayed in selected Shell SELECT stores.

Who can apply?

You must be a Malaysian aged above 18 years old and have a SME business registration number under your name.

How do we help you realise your dreams?

If you are one of the top 3 entrepreneurs to be awarded the Shell Private Label Contract, your product will be rebranded as a Shell Private Label product (e.g. Keropok Ikan) and will be part of Shell’s offering across 600+ Shell SELECT stores nationwide.

What are the criteria?

We are looking for entrepreneurs who can meet the following criteria:

  • Malaysians who have a registered business/company with a valid business/company registration number

  • You produce any of the following products: Snacks, Non-alcoholic beverages, Confectionary, Ready-to-eat Meals

  • You are interested in expanding your business nationwide

The evaluation process:

Your product(s) will be evaluated on the following:

  • Quality

    Your product(s) must meet the regulated healthy and safety production standards 

  • Innovation

    Your product(s) should be something of interest to Malaysian customers

  • Distribution Capabilities

    Your product(s) should already be sold commercially in stores 

*Terms and conditions apply to all of the above.

Stay Tuned for the Winners Announcement!