
Shell Helix Power & Protect
The new Shell Helix Power and Shell Helix Protect are specially designed to cater to two main driving conditions – highways and rugged terrains that demand more power and acceleration; and stop-start traffic in cities that put engines under tremendous stress; thereby, needing more protection. Both are suitable for 0W, 5W or 10W viscosity grade oils cars on Malaysian roads today.
Shell Helix Power and Protect. The Right Choice for You
Title: Shell Helix Power and Protect
Duration: 0:00:47 seconds
Tajuk: Shell Helix Power and Protect
Durasi: 0:00:47 saat
SYNOPSIS
This film introduces the new Shell Helix Power and Protect, the range to help you choose the right motor oil based on your driving style.
SINOPSIS
Filem ini memperkenalkan produk Shell Helix terbaru, Shell Helix Power dan Protect, variasi yang membantu anda memilih minyak enjin yang sesuai dengan gaya pemanduan anda.
Shell Helix Power and Protect Transcript
Transkrip Filem Shell Helix Power and Protect
00.00s – 00.13s
The film opens on a Ferrari F1 car speeding and making corners on the track.
Adegan pembukaan memaparkan kereta Ferrari F1 memecut dan mengambil selekoh di atas litar.
Super:
POWER IS WHAT YOU NEED TO PUSH FORWARD
Kuasa yang diperlukan untuk maju ke hadapan
00.14s – 00.20s
Visual transition:
Next scene transforms into a red Alfa Romeo sedan making corners on the road and going into a tunnel.
Visual peralihan:
Adegan seterusnya beralih kepada kereta Alfa Romeo merah membuat selekoh dan memasuki terowong.
00.21s – 00.24s
Visual transition:
Next scene shows a blue hatchback Alfa Romeo in the tunnel with the driver changing gear.
Visual peralihan:
Adegan seterusnya menunjukkan sebuah kereta hatchback Alfa Romeo biru di dalam terowong dan pemandu menukar gear dan kemudiannya berada di atas jalanraya.
Super:
PROTECTION IS WHAT YOU NEED TO GO FURTHER
Perlindungan yang diperlukan untuk pergi lebih jauh
00.25s – 00.28s
Visual transition:
Next few scenes show a variety of roads; traffic, tunnels, normal road.
Visual peralihan:
Adegan-adegan berikutnya memaparkan pelbagai jenis keadaan jalanraya; kesesakan lalu lintas, terowong dan jalan biasa.
00.29s – 00.40s
Visual transition:
Next scene shows a road within greenery surrounding transitioning into the motor oil flowing and piston pumping scene.
Visual peralihan:
Adegan berikutnya menunjukkan jalanraya dikelilingi kehijauan diikuti adegan minyak enjin mengalir dan piston.
VO/ Suara latar:
Shell HELIX POWER and PROTECT is the right choice for you.
The first synthetic motor oil engineered from natural gas…to protect and optimize engine performance.
Shell HELIX POWER and PROTECT adalah pilihan bijak untuk anda.
Minyak enjin sintetik pertama yang dihasilkan daripada gas semula jadi…untuk perlindungan dan prestasi enjin yang optimum.
Super:
MADE FROM 99.5% PURE BASE OIL
00.41s – 00.43s
Visual transition:
Next scene introduces the two products.
Visual peralihan:
Adegan berikutnya memperkenalkan kedua dua produk baru tersebut.
VO/ Suara latar:
Experience the difference…
Experience Shell HELIX.
Rasa perbezaannya…dengan Shell HELIX.
00.44s – 00.45s
Visual transition:
Next scene shows the pecten frame.
Visual peralihan:
Adegan berikutnya menunjukkan Shell pecten.
00.46s – 00.51s
Visual transition:
Tag-on frame with promotional message
Visual peralihan:
Adegan tag-on untuk mesej promosi.
Super:
FREE
EXCLUSIVE SCUDERIA FERRARI MODEL CAR*
GET IT NOW!
*Terms and conditions apply.
PERCUMA EKSLUSIF MODEL KERETA FERRARI *
DAPATKAN SEKARANG!
*Tertakluk pada terma dan syarat.
Shell Helix Power & Protect Launch
Title: Shell Helix Power & Protect Launch
Duration: 0:14:04 seconds
Synopsis
Hosted by Julie Woon, this video features Nyon Kam Yew as he introduces and explains about the latest Shell Helix engine Oils – Power & Protect, which are being launched at the time of recording.
Shell Helix Power & Protect Launch transcript
0:00:00.560,0:00:04.319
Hey everyone! I'm Julie Woon and on
behalf of Shell Malaysia,
0:00:04.319,0:00:08.800
welcome to the launch of two
groundbreaking Shell Helix engine oils.
0:00:08.800,0:00:12.000
Now before we get started, did you know
that Shell
0:00:12.000,0:00:15.280
is the top lubricant supplier in the
world for the past
0:00:15.280,0:00:19.199
thirteen consecutive years? And right
here in Malaysia
0:00:19.199,0:00:23.760
Shell Helix is the most preferred
passenger car engine oil brand
0:00:23.760,0:00:27.439
known for its impeccable quality and
proven performance.
0:00:27.439,0:00:31.519
So it comes as no surprise that Shell is
once again taking the lead
0:00:31.519,0:00:36.399
by changing the way it looks at engine
oil. The all-new Shell Helix Power and
0:00:36.400,0:00:39.420
Shell Helix Protect being launched here
today
0:00:39.420,0:00:44.740
are not only designed to meet the
specific driving styles and needs of car owners,
0:00:44.740,0:00:48.740
it also puts the purchase decision back in your hands.
0:00:48.740,0:00:50.320
And today we're here to find out more
0:00:50.320,0:00:52.640
from Shell Malaysia but before we get to
that,
0:00:52.640,0:00:54.640
let's take a look at this video.
0:01:54.160,0:01:59.280
Today we are very honoured to have with
us a resident expert from Shell Malaysia
0:01:59.280,0:02:02.880
to share with us more about our two new
stars of the day,
0:02:02.880,0:02:06.640
the groundbreaking Shell Helix Power and
Shell Helix Protect.
0:02:06.640,0:02:09.580
Please join me to welcome Mr. Nyon Kam
Yew,
0:02:09.580,0:02:12.920
the General Manager for Shell Lubricants Malaysia and Singapore!
0:02:12.920,0:02:14.320
Hello Nyon, how are you doing?
0:02:14.320,0:02:17.060
Hi Julie, thank you and hi everyone!
0:02:17.060,0:02:19.000
Well thank you for being on the show and
0:02:19.000,0:02:23.000
congratulations on your new role as the general manager
0:02:23.000,0:02:25.599
of Shell Lubricants Malaysia and
Singapore
0:02:25.600,0:02:32.340
which you took on February this year,
amidst a very interesting time, I must say.
0:02:32.340,0:02:36.800
Indeed, it has been truly unprecedented for me
0:02:36.800,0:02:39.440
but it has been exciting as well.
0:02:39.440,0:02:42.879
It allows me to take
some time and opportunity to reflect
0:02:42.880,0:02:46.800
and to learn
what can I do more and better for the
0:02:46.800,0:02:51.160
Malaysian motorists,
the consumers and to the community as well.
0:02:51.160,0:02:53.519
All right, so let's get our engine
started,
0:02:53.520,0:02:57.320
We're here today to discover more about
these two groundbreaking
0:02:57.320,0:03:02.480
new Shell Helix engine oils,
so perhaps we'll start with the brand.
0:03:02.480,0:03:05.040
Now,
Shell needs no introduction. It has been
0:03:05.040,0:03:09.040
around for more than a century now. It's
a trusted brand across the world for
0:03:09.040,0:03:12.319
generations and I remember growing up as
a young girl,
0:03:12.319,0:03:17.040
it was a treat for me to go to a Shell
station with my parents as I always get
0:03:17.040,0:03:21.360
a nice little snack every time they pump
fuel and I think a lot of Malaysians
0:03:21.360,0:03:25.040
resonate well with the brand as well
because many of us grew up
0:03:25.040,0:03:28.959
knowing the Shell brand and what do you
think
0:03:28.959,0:03:32.720
fuels the success of Shell all these
years,
0:03:32.720,0:03:37.200
remaining so relevant after so many
years and right up until today where
0:03:37.200,0:03:39.840
we're here to witness yet another
important milestone
0:03:39.840,0:03:43.680
the launch of two groundbreaking Shell
Helix products.
0:03:43.680,0:03:48.080
First of all, Julie, I'm truly glad to
hear that you grew up with Shell
0:03:48.080,0:03:50.940
and going to Shell station was a treat
for you.
0:03:50.940,0:03:51.680
Yes!
0:03:51.680,0:03:57.760
Indeed. Shell is the top global lubricant supplier for
0:03:57.760,0:04:01.000
the past 13 consecutive years.
0:04:01.000,0:04:07.960
In Malaysia, Shell Helix has been
the most well known
0:04:07.960,0:04:13.760
and the most trusted passenger car engine oil for many, many years.
0:04:13.760,0:04:17.600
And why? Because we have been bringing to the Malaysian
0:04:17.600,0:04:23.280
motorists high quality and
innovative products to suit their
0:04:23.280,0:04:26.200
driving needs and their driving conditions.
0:04:26.200,0:04:29.280
That's right, it has been tried and tested, proven years after
0:04:29.280,0:04:34.320
years after years after years. Fantastic, now, I must admit
0:04:34.320,0:04:37.919
that I'm the kind of consumer that just
leaves it to the
0:04:37.919,0:04:41.919
workshop technicians or, you know, the
service centre to decide for me which
0:04:41.919,0:04:44.960
engine oil to put in my car and I think
I speak on behalf of
0:04:44.960,0:04:48.400
many Malaysians, we do the same thing. You know perhaps
0:04:48.400,0:04:52.000
maybe because it's a lack of
understanding as to which engine oil is
0:04:52.000,0:04:56.800
suited for our vehicle so we leave it to
the experienced technicians or the lack
0:04:56.800,0:05:00.080
of understanding of the technical
jargons as well so we'll just drop off
0:05:00.080,0:05:03.040
our keys, at the service centre, pick it up when it's done.
0:05:03.040,0:05:07.580
Am I right? Yes, Julie, you're right and you are not alone.
0:05:07.580,0:05:09.840
A large percentage of Malaysian car
0:05:09.840,0:05:14.000
owners
actually leave the decision and choices
0:05:14.000,0:05:18.140
of lubricants
to the workshop and to the service centres.
0:05:18.140,0:05:22.900
And that's why when we are launching Shell Helix Power and Protect,
0:05:22.900,0:05:25.039
We are empowering the choices of
0:05:25.039,0:05:29.039
lubricants to the hands
of the Malaysian motorists, so that they
0:05:29.039,0:05:33.280
can make correct,
clear and simple choices to suit their
0:05:33.280,0:05:36.040
driving needs and their driving styles.
0:05:36.040,0:05:40.880
Speaking of simple, clear,
correct choices, this is what I like
0:05:40.880,0:05:46.000
about this packaging over here,
the name itself is self-explanatory, you know?
0:05:46.000,0:05:48.320
You have Shell Helix Power, Shell
Helix Protect.
0:05:48.320,0:05:52.560
Roughly I can gauge what is the usage
for but perhaps you can dive deeper?
0:05:52.560,0:05:55.600
Tell us a little bit more about the key
benefits and how do we know that we're
0:05:55.600,0:06:00.319
choosing the right engine oil
for our type of usage? Sure, before I take
0:06:00.319,0:06:04.880
a deep dive, why don't I keep it simple?
0:06:04.880,0:06:11.919
Both Shell Helix Power and Protect, they're premium, fully synthetic engine oils
0:06:11.919,0:06:18.960
and why do I say that? Because Shell Helix Power simply means, it gives you maximum
0:06:18.960,0:06:26.479
engine power and faster acceleration.
Shell Helix Protect, on the other hand, will
0:06:26.479,0:06:30.639
clean your engine and prolong your
engine life
0:06:30.639,0:06:35.039
and if I were to look at your driving
style and your driving condition
0:06:35.039,0:06:40.880
Shell Helix Power is for those
who would like to explore all terrains
0:06:40.880,0:06:44.639
and open road
whereas, Shell Helix Protect is suitable for
0:06:44.640,0:06:47.540
those
who drive in a start/stop
0:06:47.540,0:06:51.520
urban or semi-urban
traffic. That sounds easy enough to
0:06:51.520,0:06:55.599
understand and based on what you've just
explained I think I'm more of a
0:06:55.599,0:06:59.199
Shell Helix Protect kind of girl, you
know, because I'm more of a city girl, I
0:06:59.199,0:07:02.960
drive around the city a lot,
start/stop, traffic jam, so I think this
0:07:02.960,0:07:05.680
is
ideal for my driving style. How about you?
0:07:05.680,0:07:08.980
I think you're more of a "power" kind of guy.
0:07:08.980,0:07:14.080
I have three cars in my family and I have two older cars,
0:07:14.080,0:07:18.639
I would prefer Shell Helix Protect because I
want to keep the car
0:07:18.639,0:07:21.759
longer and therefore I have to protect
the engine.
0:07:21.759,0:07:25.280
I have a car that is slightly more
powerful that I want to have
0:07:25.280,0:07:30.960
faster acceleration and therefore I'll
opt for Shell Helix Power.
0:07:30.960,0:07:35.160
But probably I should also dwell a bit further to say why?
0:07:35.160,0:07:41.199
In terms of technical aspects
both are fully synthetic engine oils,
0:07:41.199,0:07:48.080
the difference is both are using the
Shell Pure Plus Technology. That means the base oil
0:07:48.080,0:07:55.840
is made from natural gas, it's very clean
and it will actually will clean your engine
0:07:55.840,0:08:00.400
and it can work
in very stringent conditions
0:08:00.400,0:08:05.039
and very, very stressful operating
conditions for the engine as well
0:08:05.039,0:08:09.280
and secondly, externally we gain great
certification
0:08:09.280,0:08:17.039
and endorsement for API SM Plus.
This simply means our engine oils
0:08:17.040,0:08:25.500
can be used under today's turbocharged gasoline direct injection engine
0:08:25.500,0:08:29.039
but I think most important of all
for you,
0:08:29.040,0:08:37.140
0W simply means low viscosity, better flow to the engine parts,
0:08:37.140,0:08:40.000
faster startup and quicker warm-up and
0:08:40.000,0:08:44.320
those are the key benefits when you use the engine oil.
0:08:44.320,0:08:47.200
I see, thanks for the clarification, I've always wondered
0:08:47.200,0:08:51.840
what this code means so
0W is the best number
0:08:51.840,0:08:55.440
you have right? Yes, that means low
viscosity,
0:08:55.440,0:08:59.519
better flow, and it's great for all kinds
of cars
0:08:59.519,0:09:03.279
and it's suitable for you, Julie, hearing
from your driving style
0:09:03.279,0:09:07.040
and your preference as well. Oh fantastic
as well,
0:09:07.080,0:09:13.839
so how do all of these features
translate into day-to-day benefits for
0:09:13.840,0:09:19.600
the normal car users like me? Absolutely!
Motorists will ask what is in there for
0:09:19.600,0:09:23.760
me and it's definitely,
we have to make it very clear and very
0:09:23.760,0:09:28.399
real for them.
First of all, it will definitely enhance
0:09:28.399,0:09:32.800
your driving experience. All of us would
like to enjoy
0:09:32.800,0:09:37.120
our driving, with better power and
acceleration.
0:09:37.120,0:09:40.240
Secondly, when you drive, you want peace
of mind,
0:09:40.240,0:09:43.920
you want a safe journey and you want to
know that your
0:09:43.920,0:09:51.279
engine is well protected. Thirdly,
well protected engine simply means lower
0:09:51.279,0:09:58.560
maintenance cost, better fuel economy
and lastly 0W means low viscosity
0:09:58.560,0:10:02.720
better care for your engine and
therefore you are doing your part to
0:10:02.720,0:10:07.360
care for the environment
by reducing carbon emissions.
0:10:07.360,0:10:11.120
Fantastic, which brings me to my next
point actually, sustainability,
0:10:11.120,0:10:14.240
what's great about Shell is that
research and development
0:10:14.240,0:10:17.760
is core in everything that you do to
come up with
0:10:17.760,0:10:22.880
efficient products year after year but
it does so with sustainability
0:10:22.880,0:10:27.760
in mind, so how do these two new products
contribute towards that goal of better
0:10:27.760,0:10:32.640
sustainability? Yeah, indeed Julie,
sustainability is a key agenda for Shell,
0:10:32.640,0:10:38.160
our core purpose is to provide
more and cleaner energy solution.
0:10:38.160,0:10:41.760
So Shell Helix Power and Protect
reinforce
0:10:41.760,0:10:45.279
our commitment in reducing carbon
footprint
0:10:45.279,0:10:48.399
but this is also an opportunity for us
to invite
0:10:48.399,0:10:53.120
the Malaysian car owners to join us in
this sustainability agenda
0:10:53.120,0:10:59.120
by simply reducing carbon emission
as well. Before we get to that, where we
0:10:59.120,0:11:01.760
find it, I would like to know what's on
0:11:01.760,0:11:05.600
everybody's mind right now with all
these great features that you've just
0:11:05.600,0:11:10.720
mentioned, what is the recommended retail
price for these two new products?
0:11:10.720,0:11:13.120
With all the great benefits to the consumer
0:11:13.120,0:11:16.720
and very mindful that we have to price
them competitively,
0:11:16.720,0:11:21.200
Shell Helix Power is priced at RM280 per
pack
0:11:21.200,0:11:24.880
and Shell Helix Protect is at RM240 per
pack.
0:11:24.880,0:11:32.160
We are giving a free replica of Scuderia
Ferrari model car for a limited time
0:11:32.160,0:11:36.000
during the purchase of Shell Helix Power and Protect.
0:11:36.000,0:11:39.920
That sounds like a great deal to me, so
Nyon, where can we find
0:11:39.920,0:11:45.680
the new Shell Helix Power and Shell Helix Protect. Julie, you can easily find it at all
0:11:45.680,0:11:49.839
participating workshop and service centre but
0:11:49.839,0:11:54.560
do look out for this label "Untuk Pasaran
Malaysia"
0:11:54.560,0:11:59.140
to make sure you are buying the genuine
Shell engine oils.
0:11:59.140,0:12:02.959
Lastly, do you have any final
words for Malaysian motorists who are
0:12:02.959,0:12:07.279
current and soon to be
users of the Shell Helix engine oils?
0:12:07.279,0:12:11.040
Indeed Julie, we have been with the Malaysian
0:12:11.040,0:12:15.279
motorists
over the years at all times because
0:12:15.279,0:12:22.480
we truly care for your driving needs
and you can be sure of Shell.
0:12:22.480,0:12:25.440
Well, thank you very much Nyon for
imparting such useful advice and
0:12:25.440,0:12:28.000
knowledge with us here today, it's great to have
0:12:28.000,0:12:31.519
you, all the best. Thank you, Julie. Now
stay where you are we still have more to
0:12:31.519,0:12:34.639
offer our viewers here today, in conjunction
0:12:34.639,0:12:38.320
with the launch of the new Shell Helix
Power and Shell Helix Protect,
0:12:38.320,0:12:43.440
Shell Malaysia recently gave away
complimentary packs of the new engine
0:12:43.440,0:12:46.320
oils and the Shell protection kits to Grab
0:12:46.320,0:12:50.480
drivers as part of its
"Because We Care" initiative. While their
0:12:50.480,0:12:55.200
car engines are protected with the new
Shell Helix engine oils, the driver and
0:12:55.200,0:13:00.079
passengers also enjoy a peace of mind
knowing that their journey too are
0:13:00.080,0:13:02.800
protected. Here's what went down let's take a look.
0:13:30.660,0:13:33.380
With that, we've come to the end of
today's launch of
0:13:33.380,0:13:37.680
the new Shell Helix Power and Shell Helix Protect. We hope that today's session has truly
0:13:37.680,0:13:41.440
empowered you to make the right
decisions in terms of choosing the right
0:13:41.440,0:13:44.800
engine oil to suit your driving styles
and needs,
0:13:44.800,0:13:48.079
and to all of you watching from back
home, thank you so much for joining us
0:13:48.079,0:13:50.720
here today,
my name is Julie Woon. Wishing all of you
0:13:50.720,0:13:54.480
the very best of health,
stay safe and take care and to Nyon, once
0:13:54.480,0:13:57.040
again, it's an absolute pleasure meeting
you and speaking
0:13:57.040,0:14:00.500
with you here today, thank you for
joining us! Thank you very much Julie!
0:14:00.500,0:14:04.140
Thank you all! Bye and stay safe!
Shell Helix Power and Protect - #BecauseWeCare Initiative
Title: Shell Helix Power & Shell Helix Protect - #BecauseWeCare
Duration: 30 seconds
Description:
Shell Helix Power and Shell Helix Protect bring to life the #BecauseWeCare promise.
Shell Malaysia handed out complimentary packs of the new engine oils and Shell Helix Care Kits to Grab driver-partners to enhance protection for their cars towards a better journey for both drivers and passengers!
Find out more about Shell Helix Power & Shell Helix Protect: https://go.shell.com/3hwgWue
Stay safe with Shell Helix.
Shell Helix Power & Shell Helix Protect - #BecauseWeCare Transcript
[Background music plays]
Type of Music: Dynamic, Grand, Exciting
[Visual transition: Video footage]
Fade into videos of GRAB cars wrapped with Shell Helix Power and Protect arriving at Menara Shell.
[Text displays]
TO MARK THE LAUNCH OF THE NEW SHELL HELIX POWER AND PROTECT
[Visual transition: Video footage]
Zoom into the GRAB car wrapped with Shell Helix Power and Protect
Pan down viewed of Menara Shell
Closed shots of Helix Brand Manager followed up by Marketing Manager holding Helix Protect and Helix Power bottle.
[Text displays]
SHELL MALAYSIA DISTRIBUTED CARE KITS TO GRAB DRIVER-PARTNERS
CARE KITS COMPRISING MASKS AND SANITIZERS
[Visual transition: Video footage]
Video close up shots of General Manager of Global Lubricants Malaysia and Singapore giving up care kits and Helix Power bottle with Marketing Manager
Marketing Manager explaining the benefits of Shell Helix Protect to GRAB Driver-Partner
Videos of General Manager of Global Lubricants Malaysia and Singapore giving out care kit and showing care to the GRAB Driver-Partners
Videos of General Manager of Global Lubricants Malaysia and Singapore, Marketing Manager and Helix Brand Manager posing with Care Kit, Helix Power and Helix Protect with white GRAB Car wrapped in Shell Helix Power and Protect.
[Text displays]
SHELL IS PROVIDING PROTECTION TO THE CARS’ ENGINES
AND PROTECTING GRAB DRIVER-PARTNERS AND THEIR PASSENGERS
TO MAKE EVERY JOURNEY SAFER
#BECAUSEWECARE
[Visual transition: Video footage]
End with Shell Pecten
{If you require professional assistance in preparing the accessibility transcript, please contact the Shell Film Unit – at SI-Shell-Film-And-Video@shell.com. They will advise on cost and turnaround times.}
Learn more about Shell Helix Power & Protect

Shell Helix Power
Shell Helix Power is specially designed for drivers that does not compromise when it comes to a powerful drive. It’s tested on the F1 track to deliver maximum engine power.

Shell Helix Protect
Shell Helix Protect is specially designed for the most demanding drivers on the road - especially with city driving conditions.
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3 Steps To Authenticate Your Motor Oils
Just 3 steps to check if your Shell Helix product is genuine
Shell Helix Fully Synthetic Motor Oils
Shell Helix fully synthetic oils are manufactured from 100% synthetic base stock and high quality additives to achieve higher performance levels than both synthetic technology and mineral oils.