Shell Helix Power & Protect

Title: Shell Helix Power & Protect Launch

Duration: 0:14:04 seconds

Synopsis

Hosted by Julie Woon, this video features Nyon Kam Yew as he introduces and explains about the latest Shell Helix engine Oils – Power & Protect, which are being launched at the time of recording.

Shell Helix Power & Protect Launch transcript

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Hey everyone! I'm Julie Woon and on

behalf of Shell Malaysia,

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welcome to the launch of two

groundbreaking Shell Helix engine oils.

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Now before we get started, did you know

that Shell

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is the top lubricant supplier in the

world for the past

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thirteen consecutive years? And right

here in Malaysia

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Shell Helix is the most preferred

passenger car engine oil brand

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known for its impeccable quality and

proven performance.

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So it comes as no surprise that Shell is

once again taking the lead

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by changing the way it looks at engine

oil. The all-new Shell Helix Power and

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Shell Helix Protect being launched here

today

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are not only designed to meet the

specific driving styles and needs of car owners,

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it also puts the purchase decision back in your hands.

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And today we're here to find out more

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from Shell Malaysia but before we get to

that,

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let's take a look at this video.

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Today we are very honoured to have with

us a resident expert from Shell Malaysia

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to share with us more about our two new

stars of the day,

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the groundbreaking Shell Helix Power and

Shell Helix Protect.

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Please join me to welcome Mr. Nyon Kam

Yew,

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the General Manager for Shell Lubricants Malaysia and Singapore!

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Hello Nyon, how are you doing?

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Hi Julie, thank you and hi everyone!

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Well thank you for being on the show and

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congratulations on your new role as the general manager

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of Shell Lubricants Malaysia and

Singapore

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which you took on February this year,

amidst a very interesting time, I must say.

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Indeed, it has been truly unprecedented for me

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but it has been exciting as well.

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It allows me to take

some time and opportunity to reflect

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and to learn

what can I do more and better for the

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Malaysian motorists,

the consumers and to the community as well.

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All right, so let's get our engine

started,

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We're here today to discover more about

these two groundbreaking

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new Shell Helix engine oils,

so perhaps we'll start with the brand.

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Now,

Shell needs no introduction. It has been

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around for more than a century now. It's

a trusted brand across the world for

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generations and I remember growing up as

a young girl,

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it was a treat for me to go to a Shell

station with my parents as I always get

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a nice little snack every time they pump

fuel and I think a lot of Malaysians

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resonate well with the brand as well

because many of us grew up

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knowing the Shell brand and what do you

think

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fuels the success of Shell all these

years,

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remaining so relevant after so many

years and right up until today where

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we're here to witness yet another

important milestone

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the launch of two groundbreaking Shell

Helix products.

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First of all, Julie, I'm truly glad to

hear that you grew up with Shell

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and going to Shell station was a treat

for you.

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Yes!

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Indeed. Shell is the top global lubricant supplier for

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the past 13 consecutive years.

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In Malaysia, Shell Helix has been

the most well known

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and the most trusted passenger car engine oil for many, many years.

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And why? Because we have been bringing to the Malaysian

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motorists high quality and

innovative products to suit their

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driving needs and their driving conditions.

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That's right, it has been tried and tested, proven years after

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years after years after years. Fantastic, now, I must admit

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that I'm the kind of consumer that just

leaves it to the

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workshop technicians or, you know, the

service centre to decide for me which

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engine oil to put in my car and I think

I speak on behalf of

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many Malaysians, we do the same thing. You know perhaps

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maybe because it's a lack of

understanding as to which engine oil is

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suited for our vehicle so we leave it to

the experienced technicians or the lack

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of understanding of the technical

jargons as well so we'll just drop off

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our keys, at the service centre, pick it up when it's done.

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Am I right? Yes, Julie, you're right and you are not alone.

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A large percentage of Malaysian car

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owners

actually leave the decision and choices

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of lubricants

to the workshop and to the service centres.

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And that's why when we are launching Shell Helix Power and Protect,

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We are empowering the choices of

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lubricants to the hands

of the Malaysian motorists, so that they

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can make correct,

clear and simple choices to suit their

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driving needs and their driving styles.

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Speaking of simple, clear,

correct choices, this is what I like

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about this packaging over here,

the name itself is self-explanatory, you know?

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You have Shell Helix Power, Shell

Helix Protect.

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Roughly I can gauge what is the usage

for but perhaps you can dive deeper?

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Tell us a little bit more about the key

benefits and how do we know that we're

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choosing the right engine oil

for our type of usage? Sure, before I take

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a deep dive, why don't I keep it simple?

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Both Shell Helix Power and Protect, they're premium, fully synthetic engine oils

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and why do I say that? Because Shell Helix Power simply means, it gives you maximum

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engine power and faster acceleration.

Shell Helix Protect, on the other hand, will

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clean your engine and prolong your

engine life

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and if I were to look at your driving

style and your driving condition

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Shell Helix Power is for those

who would like to explore all terrains

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and open road

whereas, Shell Helix Protect is suitable for

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those

who drive in a start/stop

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urban or semi-urban

traffic. That sounds easy enough to

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understand and based on what you've just

explained I think I'm more of a

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Shell Helix Protect kind of girl, you

know, because I'm more of a city girl, I

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drive around the city a lot,

start/stop, traffic jam, so I think this

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is

ideal for my driving style. How about you?

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I think you're more of a "power" kind of guy.

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I have three cars in my family and I have two older cars,

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I would prefer Shell Helix Protect because I

want to keep the car

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longer and therefore I have to protect

the engine.

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I have a car that is slightly more

powerful that I want to have

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faster acceleration and therefore I'll

opt for Shell Helix Power.

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But probably I should also dwell a bit further to say why?

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In terms of technical aspects

both are fully synthetic engine oils,

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the difference is both are using the

Shell Pure Plus Technology. That means the base oil

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is made from natural gas, it's very clean

and it will actually will clean your engine

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and it can work

in very stringent conditions

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and very, very stressful operating

conditions for the engine as well

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and secondly, externally we gain great

certification

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and endorsement for API SM Plus.

This simply means our engine oils

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can be used under today's turbocharged gasoline direct injection engine

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but I think most important of all

for you,

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0W simply means low viscosity, better flow to the engine parts,

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faster startup and quicker warm-up and

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those are the key benefits when you use the engine oil.

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I see, thanks for the clarification, I've always wondered

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what this code means so

0W is the best number

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you have right? Yes, that means low

viscosity,

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better flow, and it's great for all kinds

of cars

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and it's suitable for you, Julie, hearing

from your driving style

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and your preference as well. Oh fantastic

as well,

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so how do all of these features

translate into day-to-day benefits for

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the normal car users like me? Absolutely!

Motorists will ask what is in there for

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me and it's definitely,

we have to make it very clear and very

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real for them.

First of all, it will definitely enhance

0:09:28.399,0:09:32.800

your driving experience. All of us would

like to enjoy

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our driving, with better power and

acceleration.

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Secondly, when you drive, you want peace

of mind,

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you want a safe journey and you want to

know that your

0:09:43.920,0:09:51.279

engine is well protected. Thirdly,

well protected engine simply means lower

0:09:51.279,0:09:58.560

maintenance cost, better fuel economy

and lastly 0W means low viscosity

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better care for your engine and

therefore you are doing your part to

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care for the environment

by reducing carbon emissions.

0:10:07.360,0:10:11.120

Fantastic, which brings me to my next

point actually, sustainability,

0:10:11.120,0:10:14.240

what's great about Shell is that

research and development

0:10:14.240,0:10:17.760

is core in everything that you do to

come up with

0:10:17.760,0:10:22.880

efficient products year after year but

it does so with sustainability

0:10:22.880,0:10:27.760

in mind, so how do these two new products

contribute towards that goal of better

0:10:27.760,0:10:32.640

sustainability? Yeah, indeed Julie,

sustainability is a key agenda for Shell,

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our core purpose is to provide

more and cleaner energy solution.

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So Shell Helix Power and Protect

reinforce

0:10:41.760,0:10:45.279

our commitment in reducing carbon

footprint

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but this is also an opportunity for us

to invite

0:10:48.399,0:10:53.120

the Malaysian car owners to join us in

this sustainability agenda

0:10:53.120,0:10:59.120

by simply reducing carbon emission

as well. Before we get to that, where we

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find it, I would like to know what's on

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everybody's mind right now with all

these great features that you've just

0:11:05.600,0:11:10.720

mentioned, what is the recommended retail

price for these two new products?

0:11:10.720,0:11:13.120

With all the great benefits to the consumer

0:11:13.120,0:11:16.720

and very mindful that we have to price

them competitively,

0:11:16.720,0:11:21.200

Shell Helix Power is priced at RM280 per

pack

0:11:21.200,0:11:24.880

and Shell Helix Protect is at RM240 per

pack.

0:11:24.880,0:11:32.160

We are giving a free replica of Scuderia

Ferrari model car for a limited time

0:11:32.160,0:11:36.000

during the purchase of Shell Helix Power and Protect.

0:11:36.000,0:11:39.920

That sounds like a great deal to me, so

Nyon, where can we find

0:11:39.920,0:11:45.680

the new Shell Helix Power and Shell Helix Protect. Julie, you can easily find it at all

0:11:45.680,0:11:49.839

participating workshop and service centre but

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do look out for this label "Untuk Pasaran

Malaysia"

0:11:54.560,0:11:59.140

to make sure you are buying the genuine

Shell engine oils.

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Lastly, do you have any final

words for Malaysian motorists who are

0:12:02.959,0:12:07.279

current and soon to be

users of the Shell Helix engine oils?

0:12:07.279,0:12:11.040

Indeed Julie, we have been with the Malaysian

0:12:11.040,0:12:15.279

motorists

over the years at all times because

0:12:15.279,0:12:22.480

we truly care for your driving needs

and you can be sure of Shell.

0:12:22.480,0:12:25.440

Well, thank you very much Nyon for

imparting such useful advice and

0:12:25.440,0:12:28.000

knowledge with us here today, it's great to have

0:12:28.000,0:12:31.519

you, all the best. Thank you, Julie. Now

stay where you are we still have more to

0:12:31.519,0:12:34.639

offer our viewers here today, in conjunction

0:12:34.639,0:12:38.320

with the launch of the new Shell Helix

Power and Shell Helix Protect,

0:12:38.320,0:12:43.440

Shell Malaysia recently gave away

complimentary packs of the new engine

0:12:43.440,0:12:46.320

oils and the Shell protection kits to Grab

0:12:46.320,0:12:50.480

drivers as part of its

"Because We Care" initiative. While their

0:12:50.480,0:12:55.200

car engines are protected with the new

Shell Helix engine oils, the driver and

0:12:55.200,0:13:00.079

passengers also enjoy a peace of mind

knowing that their journey too are

0:13:00.080,0:13:02.800

protected. Here's what went down let's take a look.

0:13:30.660,0:13:33.380

With that, we've come to the end of

today's launch of

0:13:33.380,0:13:37.680

the new Shell Helix Power and Shell Helix Protect. We hope that today's session has truly

0:13:37.680,0:13:41.440

empowered you to make the right

decisions in terms of choosing the right

0:13:41.440,0:13:44.800

engine oil to suit your driving styles

and needs,

0:13:44.800,0:13:48.079

and to all of you watching from back

home, thank you so much for joining us

0:13:48.079,0:13:50.720

here today,

my name is Julie Woon. Wishing all of you

0:13:50.720,0:13:54.480

the very best of health,

stay safe and take care and to Nyon, once

0:13:54.480,0:13:57.040

again, it's an absolute pleasure meeting

you and speaking

0:13:57.040,0:14:00.500

with you here today, thank you for

joining us! Thank you very much Julie!

0:14:00.500,0:14:04.140

Thank you all! Bye and stay safe!

Title: Shell Helix Power and Protect

Duration: 0:00:47 seconds

Tajuk: Shell Helix Power and Protect

Durasi: 0:00:47 saat

SYNOPSIS

This film introduces the new Shell Helix Power and Protect, the range to help you choose the right motor oil based on your driving style.

SINOPSIS

Filem ini memperkenalkan produk Shell Helix terbaru, Shell Helix Power dan Protect, variasi yang membantu anda memilih minyak enjin yang sesuai dengan gaya pemanduan anda.

Shell Helix Power and Protect Transcript

Transkrip Filem Shell Helix Power and Protect

00.00s – 00.13s

The film opens on a Ferrari F1 car speeding and making corners on the track.

Adegan pembukaan memaparkan kereta Ferrari F1 memecut dan mengambil selekoh di atas litar.

Super:

POWER IS WHAT YOU NEED TO PUSH FORWARD

Kuasa yang diperlukan untuk maju ke hadapan

00.14s – 00.20s

Visual transition:

Next scene transforms into a red Alfa Romeo sedan making corners on the road and going into a tunnel.

Visual peralihan:

Adegan seterusnya beralih kepada kereta Alfa Romeo merah membuat selekoh dan memasuki terowong.

00.21s – 00.24s

Visual transition:

Next scene shows a blue hatchback Alfa Romeo in the tunnel with the driver changing gear.

Visual peralihan:

Adegan seterusnya menunjukkan sebuah kereta hatchback Alfa Romeo biru di dalam terowong dan pemandu menukar gear dan kemudiannya berada di atas jalanraya.

Super:

PROTECTION IS WHAT YOU NEED TO GO FURTHER

Perlindungan yang diperlukan untuk pergi lebih jauh

00.25s – 00.28s

Visual transition:

Next few scenes show a variety of roads; traffic, tunnels, normal road.

Visual peralihan:

Adegan-adegan berikutnya memaparkan pelbagai jenis keadaan jalanraya; kesesakan lalu lintas, terowong dan jalan biasa.

00.29s – 00.40s

Visual transition:

Next scene shows a road within greenery surrounding transitioning into the motor oil flowing and piston pumping scene.

Visual peralihan:

Adegan berikutnya menunjukkan jalanraya dikelilingi kehijauan diikuti adegan minyak enjin mengalir dan piston.

VO/ Suara latar:

Shell HELIX POWER and PROTECT is the right choice for you.

The first synthetic motor oil engineered from natural gas…to protect and optimize engine performance.

Shell HELIX POWER and PROTECT adalah pilihan bijak untuk anda.

Minyak enjin sintetik pertama yang dihasilkan daripada gas semula jadi…untuk perlindungan dan prestasi enjin yang optimum.

Super:

MADE FROM 99.5% PURE BASE OIL

00.41s – 00.43s

Visual transition:

Next scene introduces the two products.

Visual peralihan:

Adegan berikutnya memperkenalkan kedua dua produk baru tersebut.

VO/ Suara latar:

Experience the difference…

Experience Shell HELIX.

Rasa perbezaannya…dengan Shell HELIX.

00.44s – 00.45s

Visual transition:

Next scene shows the pecten frame.

Visual peralihan:

Adegan berikutnya menunjukkan Shell pecten.

00.46s – 00.51s

Visual transition:

Tag-on frame with promotional message

Visual peralihan:

Adegan tag-on untuk mesej promosi.

Super:

FREE

EXCLUSIVE SCUDERIA FERRARI MODEL CAR*

GET IT NOW!

*Terms and conditions apply.

PERCUMA EKSLUSIF MODEL KERETA FERRARI *

DAPATKAN SEKARANG!

*Tertakluk pada terma dan syarat.

Title:  Shell Helix Power & Shell Helix Protect - #BecauseWeCare

Duration: 30 seconds

Description: 

Shell Helix Power and Shell Helix Protect bring to life the #BecauseWeCare promise.

Shell Malaysia handed out complimentary packs of the new engine oils and Shell Helix Care Kits to Grab driver-partners to enhance protection for their cars towards a better journey for both drivers and passengers!

Find out more about Shell Helix Power & Shell Helix Protect: https://go.shell.com/3hwgWue

Stay safe with Shell Helix.

Shell Helix Power & Shell Helix Protect - #BecauseWeCare Transcript

[Background music plays]

Type of Music: Dynamic, Grand, Exciting

[Visual transition: Video footage]

Fade into videos of GRAB cars wrapped with Shell Helix Power and Protect arriving at Menara Shell.

[Text displays]

TO MARK THE LAUNCH OF THE NEW SHELL HELIX POWER AND PROTECT

[Visual transition: Video footage]

Zoom into the GRAB car wrapped with Shell Helix Power and Protect

Pan down viewed of Menara Shell

Closed shots of Helix Brand Manager followed up by Marketing Manager holding Helix Protect and Helix Power bottle.

[Text displays]

SHELL MALAYSIA DISTRIBUTED CARE KITS TO GRAB DRIVER-PARTNERS

CARE KITS COMPRISING MASKS AND SANITIZERS

[Visual transition: Video footage]

Video close up shots of General Manager of Global Lubricants Malaysia and Singapore giving up care kits and Helix Power bottle with Marketing Manager

Marketing Manager explaining the benefits of Shell Helix Protect to GRAB Driver-Partner

Videos of General Manager of Global Lubricants Malaysia and Singapore giving out care kit and showing care to the GRAB Driver-Partners

Videos of General Manager of Global Lubricants Malaysia and Singapore, Marketing Manager and Helix Brand Manager posing with Care Kit, Helix Power and Helix Protect with white GRAB Car wrapped in Shell Helix Power and Protect.

[Text displays]

SHELL IS PROVIDING PROTECTION TO THE CARS’ ENGINES

AND PROTECTING GRAB DRIVER-PARTNERS AND THEIR PASSENGERS

TO MAKE EVERY JOURNEY SAFER

#BECAUSEWECARE

[Visual transition: Video footage]

End with Shell Pecten

{If you require professional assistance in preparing the accessibility transcript, please contact the Shell Film Unit – at  SI-Shell-Film-And-Video@shell.com. They will advise on cost and turnaround times.}