Shell Singing Pump

Title: The Shell Singing Pump
Duration: 1 min 50 sec

Description:
We hear Chinese New Year songs every year, but when was the last time we sang along? Introducing the Shell Singing Pump!

[Scene description]
Customers drive into a Shell forecourt. They stop their vehicle at the fuel pump and look around, confused, wondering who is talking to them.

[Text displays]
We hear Chinese New Year songs every year
But when was the last time we sang along? (on-screen copy)

[Scene description]
The front of a Shell station is shown, with vehicles moving in and out in a hyperlapse.

[Text displays]
Introducing the Shell Singing Pump (on-screen copy)

[Background music plays]
Energetic and positive music plays.

[Scene description]
Customers look up at a screen that’s placed on top of the fuel pump. A female on the screen waves at them, saying hello.

[Female VO]
“Hello, how are you?”
“Can you see me on the screen?”
“Hello, good evening! Can you see me?”

[Scene description]
Customers look up at the screen, wave back to the female, and smile. Female smiles back.

[Female VO]
“Congratulations! You’ve been selected to sing a Chinese New Year song with me!
Okay. Come on, get ready!”

[Background music plays]
Energetic Chinese traditional music plays

[Male and Female VO]
“Gong Xi Gong Xi Gong Xi Ni Ya
Gong Xi Gong Xi Gong Xi Ni”

[Scene description]
A range of male and female customers sing along to song, while smiling and laughing at the screen on the pump.

[Background music plays]
Positive and uplifting Chinese traditional song plays

[Male and Female VO]
“He Xin Nian Zhu Xin Nian
Xin Nian Na Nian Lian Nian
Bao Zhu Sheng Sheng Cui Ren Xian You Nian
He Xin Nian Zhu Xin Nian
Xin Nian Na Nian Lian Nian
Sui Yue You You Guang Yin Ru Jian
Hui Shou Wang Shi Ru Yan
Tong Ku Xin Suan
Xi Wang Cong Jin Wan Shi Ru Yuan
He Xin Nian Zhu Xin Nian
Xin Nian Na Nian Lian Nian
Yuan Da Jia Dou Guo Ge Tai Ping Nian”

[Scene description]
Split screen of male and female customers who clap and laugh at the end of the song.

[Female VO]
“Good job! You sang well!”

[Scene description]
Female holds red money packet and passes them to customers. Female shakes her hand with various customers, and smiles with them.

[Text displays]
This Chinese New Year
Let’s sing along and spread the “ONG”
Have a Happy Chinese New Year (on-screen copy)

[Scene description]
Male customer stands in front of fuel pump and looks up at the screen above the pump. He clasps both hands together and does a congratulatory gesture at the screen.

[Male VO]
“Kung Hei Fatt Choy!”

[Text displays]
Shell Pecten and GO WELL (on-screen copy)