Five Sabahan Enterprises Recognised By Shell LiveWire

Crates Studio, Live2Learn Ideas, Nella Odella, Rafa F&B Enterprise and WAIG Consultancy Sdn Bhd were selected as the winners, upon competing with over 60 participants who took part in this year’s Sabah edition of the programme. Their journey began with an intensive bootcamp aimed at sharpening entrepreneurial skills. From there, ten finalists were shortlisted to compete in the final pitching round, where they presented comprehensive business plans and showcased their commitment to innovation and growth. After a thorough evaluation, five enterprises that stood out were selected as this year’s winners.

The five victorious enterprises were awarded a startup fund of RM10,000.00 by Shell, while receiving a year of business coaching to refine their business plans and transform them into successful ventures. Additionally, the winners will gain access to the global LiveWire network, where they can share their insights with entrepreneurs worldwide, while standing a chance to participate in the annual Shell Global Top Ten Innovators Awards.

“What stands out most in our LiveWire programme is how our Sabahan entrepreneurs are using their skills and innovation to create real change towards strengthening their communities and opening up new pathways for employment and growth. LiveWire is more than just a business platform; it’s a catalyst for community-driven progress, connecting entrepreneurs to a global network and empowering them to contribute meaningfully to the nation’s socio-economic development," expressed Wong Kim Mun, General Manager of Sabah Shell Petroleum Company Ltd (SSPC).

The judges for Shell LiveWire Malaysia 2025 Sabah state finals were Viviantie Sarjuni, Chief Executive Officer, Institut Keusahawanan Negara (INSKEN); Leonard Alaza, Senior Editor, Daily Express and Zainudin Sulaiman, Borneo District Manager, Shell Mobility Malaysia.

Also in attendance was Jonathan Jolly, General Manager, East Malaysia Corporate Relations, Shell Malaysia.

Shell LiveWire is the flagship enterprise development programme of Shell. The programme strengthens local economies across the globe by promoting entrepreneurship and developing entrepreneurs. This programme, which kick started in Sabah in 2015, in Sarawak in 2016, and in Peninsular Malaysia in 2022, aims to inspire young entrepreneurs to innovate and produce real business solutions that meet today’s socio-economic needs.

To learn more on Shell LiveWire Malaysia, click here

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Note to Editors

Shell LiveWire Malaysia 2025 Sabah state winners’ details

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