Shell LiveWire Celebrates Five Innovative Enterprises in Peninsular Malaysia
Kuala Lumpur − In a pursuit to empower innovation and entrepreneurship, Shell awarded five enterprises as state winners of Shell LiveWire Malaysia at the Peninsular Malaysia challenge held today at Wisma Shell in Cyberjaya. This marks the fourth year of Shell’s ongoing mission to support and elevate local business talent.
After competing against over 60 participants in this year’s Peninsular Malaysia edition of the programme, Earnest Grower Sdn Bhd, Lorry System Sdn Bhd, Mensilin Green Energy Sdn Bhd, Midwest Composites Sdn Bhd, and Rebooz Technology Sdn Bhd and emerged as the top five winners. Their journey began with an intensive bootcamp designed to enhance their entrepreneurial capabilities. From there, ten promising finalists were shortlisted for the final pitching round, where they delivered compelling business plans and demonstrated strong potential for innovation and growth. Following a rigorous evaluation process, five enterprises that truly stood out were selected as this year’s champions.
Shell LiveWire is more than just a programme, it’s a journey that inspires aspiring entrepreneurs to bring their ideas to life,” said Syed Hussain Taha, General Manager of Shell Business Operations KL. “Having witnessed the passion and resilience of our local talents, I truly believe in the impact this initiative can make. It empowers individuals to create lasting businesses that not only support their own growth but also uplift communities and generate meaningful employment. I personally encourage all budding entrepreneurs to take part in this programme, which offers the guidance, tools, and support needed to turn dreams into reality.”
Each of the five winning enterprises received a RM10,000.00 startup grant from Shell, along with a year-long business coaching programme to help refine their strategies and scale their ventures. In addition, the winners also gain access to the global LiveWire network—an international community of entrepreneurs—where they can exchange ideas, share experiences, and potentially be selected for the prestigious Shell Global Top Ten Innovators Awards.
The judges for Shell LiveWire Malaysia 2025 Peninsular Malaysia state finals were Shafinaz Salim, Head of Ecosystem Hub, Cyberview Sdn Bhd and Acting CEO, Futurise Sdn Bhd; Muhammed Ahmad Hamdan, News Editor for Business Times, New Straits Times and Theswinder Kaur, the Global Alliance Manager, Shell Malaysia.
Shell LiveWire is the flagship enterprise development programme of Shell. The programme strengthens local economies across the globe by promoting entrepreneurship and developing entrepreneurs. This programme, which kick started in Sabah in 2015, in Sarawak in 2016, and in Peninsular Malaysia in 2022, aims to inspire young entrepreneurs to innovate and produce real business solutions that meet today’s socio-economic needs.
To learn more on Shell LiveWire Malaysia, click here.
Note to Editors
Shell LiveWire Malaysia 2025 Peninsular Malaysia state winners’ details
Founders | Enterprise | Description |
---|---|---|
Chia Hau Lee and Zhao Yan Cheah | Earnest Grower Sdn Bhd | Born from disaster, The Earnest Co. champions sustainable farming and environmental stewardship, transforming underutilised land into productive farmland to strengthen Malaysia’s food security and climate resilience through community and cross-sector collaboration. |
Parimala Ponnusamy and Sasitheran Pathmanathan | Lorry System Sdn Bhd | Lorry System Sdn Bhd is a Malaysian tech company offering an AI-powered Transport Management System that digitizes logistics operations, enhances safety, ensures compliance, and supports SMEs with scalable, 5G-enabled, and ESG-aligned solutions across Southeast Asia. |
Mohamad Adan Yusof and Ahmad Luqman Mohamad Adan | Mensilin Green Energy Sdn Bhd | Mensilin Green Energy Sdn Bhd (MGE) is a waste-to-wealth company converting plastic waste into clean diesel, offering scalable, circular energy solutions that reduce landfill dependency and support Malaysia’s transition to a sustainable fuel economy. |
Sunil Raaj and Sethu Raaj | Midwest Composites Sdn Bhd | Midwest Composites helps industries decarbonise using high-performance, plant‑based natural fiber materials. Reducing CO₂ by up to 75%, enabling light weighting, and supporting a circular, recyclable material lifecycle. |
Ariel Maseri and Ewe Chiang @ Tanaka Choong | Rebooz Technology Sdn Bhd | REBOOZ is a Malaysian clean-tech company pioneering patented hydrogen solutions to enhance engine efficiency, reduce fuel consumption, and cut carbon emissions, empowering cleaner mobility across automotive, marine, and industrial sectors. |
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