Shell Advance Power & Long Ride
When you need an engine oil that’s expertly engineered for every road, choose Shell Advance Power or Long Ride. Made with PurePlus Technology, it offers unrivalled performance and endurance so that you can outride anything.
PurePlus technology ensures better Low Temperature Performance, High Temperature Performance and Piston cleanliness.*
*Claims based on field trial results and/or lab-based data.
Shell Advance outride anything
Shell Advance Power and Long Ride
Read the transcript
Read the transcript
Title: Shell Advance Power and Long Ride
Duration: 0:00:40 seconds
SYNOPSIS
This video introduces the new Shell Advance Power and Long Ride, the range to help you choose the right motor oil based on your riding style.
Shell Advance Power and Long Ride Transcript
00.00s – 00.03s
The film opens on a split screen showing a Ducati bike on a racetrack and an easy rider on a long, open road.
Super:
POWER
PERFORMANCE RIDERS
- POWER
- ACCELERATION
LONG RIDE
LONG DISTANCE RIDERS
- TROUBLE-FREE ENGINE
00.04s – 00.09s
Visual transition:
The scene transitions to the product scene.
Super:
POWER
Your Powerful Racing Choice
EXPERTLY ENGINEERED TO MAXIMIZE POWER
Preserve bike’s highest power output
Maximize power of your engine
Shell Pureplus Technology
LONG RIDE
EXPERTLY ENGINEERED TO PROTECT ENGINE
Prolong your engine life for trouble-free journeys
Minimal oil evaporation means effective lubrication and less top ups
*Claims based on field trial results and/ or lab-based data.
00.10s – 00.12s
Visual transition:
Next scene transforms into a video clip of a lion formed by the lubricant oil.
Super:
PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL
00.13s – 00.18s
Visual transition:
Next scene shows the first comparison between the two engine oil.
Super:
LOW TEMPERATURE PERFORMANCE
PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL
35.61% better fluidity
Better cold start performance
Lower cold start performance
*Based on Cold-cranking Simulator Low Temperature Viscosity Test
00.19s – 00.24s
Visual transition:
Next scene shows another comparison.
Super:
HIGH TEMPERATURE PERFORMANCE
PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL
71.68% better high temperature performance
Lower oil oxidation
PurePlus Tech 10W-40
Higher oil oxidation
Fully Syn Ester Tech 10W-40
*Based on Hot Tube Deposit Test
00.25s – 00.30s
Visual transition:
Next scene shows another comparison.
Super:
PISTON CLEANLINESS
PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL
Higher cleanliness even after 20,000km
Lower cleanliness after 20,000km
*Based on field trial results
00.31s – 00.33s
Visual transition:
Next scene shows the tagline frame.
Super:
OUTRIDE ANYTHING
00.34s – 00.36s
Visual transition:
This scene reveals the two Benefit Led products.
Super:
NEW
Shell Advance Motorcycle Oils.
THE CLEAR WINNER
00.37s – 00.40s
Visual transition:
The video ends with the pecten frame.
