Shell Malaysia Launches a Better by Far Shell Fuelsave 95
Feb 08, 2023
Kuala Lumpur – Ever wondered how much further you can go with the right fuel in your tank? Wonder no more because today, Malaysia is unveiling its New + Improved Shell FuelSave 95, now lasting up to 15 kilometres (KM) longer per tank.*
Shell is one of the world’s biggest fuels retailers, with over 45,000 service stations globally visited by an estimated 30 million customers each day. The launch of this New + Improved Shell FuelSave 95 reflects our commitment to continuously innovate and develop better mobility solutions to make our customers’ life journeys better.
“Shell continuously strives to innovate and enhance our offerings for the benefit of our customers. Better By Far is our promise of never stopping and always innovating new mobility solutions to match the evolving customers’ needs. Our New + Improved Shell FuelSave 95 now lasts up to 15KM longer per tank*A so our customers can enjoy longer uninterrupted drives per tank,” shared Seow Lee Ming, General Manager of Mobility, Malaysia.
“It is a great privilege for my team and I to be able to serve our communities every day at our more than 1,000 service stations nationwide. We want to continue to be our customers’ preferred partner on the road – fuelling them whether it is a drive to work, a weekend grocery trip or a Cuti-Cuti Malaysia road trip with their families and friends.”
Over five years of extensive research and tests by 150 passionate fuel scientists has brought to the introduction of this new generation of maingrade fuel, which is indeed better by far. With its latest formulation, this New + Improved Shell FuelSave 95:
- now lasts up to 15KM longer per tank, so you can drive further.*A
- provides deeper clean for a cleaner engine – N+I SFS95 with deposit targeting technology deep cleans like never before*B
- provides improved protection for all engines – N+I SFS95 protects against corrosion and deposit build up*C
- is designed for new & older technologies – N+I SFS95 protects critical engine parts in old, new, & hybrid engines*D
What is 15KM more? 15KM more is the length of the first Penang Bridge. 15KM more is like us crossing the Johor causeway to Singapore 14 times or like stacking 35 KL Towers on top of each other.
During the launch, Shell also launched the ‘Shell FuelSave 95 Challenge 2023’ - This is the search for ONE Malaysian who clocks the best fuel economy with the New + Improved Shell FuelSave 95. The grand finale winner after the nationwide search will walk home with RM20,000 cash prize.
To fuel the excitement even more, starting 1 March to 30 April, together with our partners at VISA and BonusLink, 150 Malaysians will stand to win 15 months of free fuels when they pump RM50 of the New + Improved Shell FuelSave 95.
The launch of the ‘New + Improved Shell FuelSave 95 now lasts up to 15KM longer per tank*A’ marks a significant milestone of better by far mobility solutions Shell has for our customers in 2023.
We hope you enjoy your drive with our new fuel no matter your destination.
The New + Improved Shell FuelSave 95,
Better by 15KM more,
Better by Far.
For more information, please visit: www.shell.com.my
From left to right: Ambrosio Riparip, Global Marcomms Lead, Mobility; Tina Jia, Shell Fuel Scientist; Seow Lee Ming, General Manager of Shell Mobility Malaysia; Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd; Mimi Lau, Global Fuels Proposition Lead; and Yu Li Ching, Head of Marketing, Shell Mobility Malaysia at the launch of the New + Improved Shell FuelSave 95.
Shell Malaysia retailers at the launch of the New + Improved Shell FuelSave 95.
Shell Fuel Scientist, Tina Jia demonstrating the deposit targeting technology of the New + Improved Shell FuelSave 95.
Seow Lee Ming, General Manager of Shell Mobility Malaysia presenting the benefits of the New + Improved Shell FuelSave 95.
Shell Fuel Scientist,Tina Jia sharing an overview of the science and development process behind the New + Improved Shell FuelSave 95.
From left to right: Yu Li Ching, Head of Marketing, Shell Mobility Malaysia together with Mimi Lau, Global Fuels Proposition Lead flagging off the first Shell FuelSave 95 Drive Challenge involving five (5) media participants.
*A Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Shell FuelSave 95 compared with typical market average deposit level and based on a tank size of 50L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same bio content as our fuel economy formula. No guarantees provided.
*B Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Shell FuelSave 95 compared with typical market average deposit levels. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.
*C Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Based on industry standard and Shell proprietary methods. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.
*D Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. Applies to plug-in, serial, parallel and full hybrids. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.
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