4 Stroke Bike Engine Oils - Shell Advance

Title: Shell Advance Power and Long Ride

Duration: 0:00:40 seconds

SYNOPSIS

This video introduces the new Shell Advance Power and Long Ride, the range to help you choose the right motor oil based on your riding style.

Shell Advance Power and Long Ride Transcript

00.00s – 00.03s

The film opens on a split screen showing a Ducati bike on a racetrack and an easy rider on a long, open road.

Super:

POWER

PERFORMANCE RIDERS

POWER

ACCELERATION

LONG RIDE

LONG DISTANCE RIDERS

TROUBLE-FREE ENGINE

00.04s – 00.09s

Visual transition:

The scene transitions to the product scene.

Super:

POWER

Your Powerful Racing Choice

EXPERTLY ENGINEERED TO MAXIMIZE POWER

Preserve bike’s highest power output

Maximize power of your engine

Shell Pureplus Technology

LONG RIDE

EXPERTLY ENGINEERED TO PROTECT ENGINE

Prolong your engine life for trouble-free journeys

Minimal oil evaporation means effective lubrication and less top ups

*Claims based on field trial results and/ or lab-based data.

00.10s – 00.12s

Visual transition:

Next scene transforms into a video clip of a lion formed by the lubricant oil.

Super:

PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL

00.13s – 00.18s

Visual transition:

Next scene shows the first comparison between the two engine oil.  

Super:

LOW TEMPERATURE PERFORMANCE

PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL

35.61% better fluidity

Better cold start performance

Lower cold start performance

*Based on Cold-cranking Simulator Low Temperature Viscosity Test

 

00.19s – 00.24s

Visual transition:

Next scene shows another comparison.

Super:

HIGH TEMPERATURE PERFORMANCE

PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL

71.68% better high temperature performance

Lower oil oxidation

PurePlus Tech 10W-40

Higher oil oxidation

Fully Syn Ester Tech 10W-40

*Based on Hot Tube Deposit Test

00.25s – 00.30s

Visual transition:

Next scene shows another comparison.

Super:

PISTON CLEANLINESS

PUREPLUS TECHNOLOGY VS. ESTER BASED ENGINE OIL

Higher cleanliness even after 20,000km

Lower cleanliness after 20,000km

*Based on field trial results

00.31s – 00.33s

Visual transition:

Next scene shows the tagline frame.

Super:

OUTRIDE ANYTHING

00.34s – 00.36s

Visual transition:

This scene reveals the two Benefit Led products.

Super:

NEW

Shell Advance Motorcycle Oils.

THE CLEAR WINNER

00.37s – 00.40s

Visual transition:

The video ends with the pecten frame.

Title: Shell Advance x Fattah Amin

Duration: 0:00:30 seconds

Tajuk: Shell Advance x Fattah Amin

Durasi: 0:00:30 saat

SYNOPSIS

This film speaks about how Shell Advance is the No 1 motorcycle engine oil brand in Malaysia that able riders to outride anything.

SINOPSIS

Filem ini menceritakan tentang Shell Advance sebagai jenama minyak enjin motosikal no 1 di Malaysia yang membolehkan penunggang motor mengatasi segalanya.

Shell Advance x Fattah Amin Transcript

Transkrip Filem Shell Advance x Fattah Amin

00.00s – 00.03s

The film opens on a motorcycle going through a heavy traffic.

Adegan pembukaan memaparkan sebuah motosikal melalui kesesakan lalu lintas. 

Suara latar:

Atasi halangan untuk maju ke hadapan.

Super:

ATASI HALANGAN

Outride obstacles to get ahead

00.04saat – 00.05aat

Visual transition:

Next scene shows Fattah on a bike.

Visual peralihan:

Adegan seterusnya menunjukkan Fattah Amin di atas motosikal.

Suara latar:

Atasi cabaran….

Super:

ATASI CABARAN

Outride challenges in every condition

00.06s – 00.07s

Visual transition:

Next scene shows a touring bike going through mountains followed by a scene with a group of 3 bikers including Fattah Amin taking off their helmet.

Visual peralihan:

Adegan seterusnya menunjukkan motosikal kembara melalui kawasan pergunungan diselangi adegan tiga orang penunggang termasuk Fattah Amin menanggalkan helmet.

Suara latar:

…dalam apa jua keadaan

Super:

ATASI

Outride barriers to create stronger bonds

00.08s – 00.10s

Visual transition:

Next scene shows two scooterists followed by a scene of bikers greeting each other.

Visual peralihan:

Adegan berikutnya memaparkan dua penunggang skuter disusuli adegan sekumpulan penunggang bersalaman.

Suara latar:

Atasi perbezaan untuk menjalin ikatan yang kukuh.

Super:

PERBEZAAN

Outride barriers to create stronger bonds

00.10s – 00.013s

Visual transition:

Next scene shows a fast cut featuring the oil being poured and the product being grabbed off shelf.

Visual peralihan:

Adegan berikutnya menunjukkan minyak dituang dan produk Shell Advance diambil dari para.

00.14s – 00.15s

Visual transition:

Next scene shows Fattah on a bike looking into the camera.

Visual peralihan:

Adegan berikutnya menunjukkan Fattah di atas motor dan melihat pada kamera.

Suara latar:

Atasi…

Super:

ATASI

Outride limitations with complete protection

Semua tuntutan produk adalah berdasarkan keputusan ujikaji di medan persekitaran sebenar dan/ atau di dalam makmal (persekitaran terkawal)

00.15s – 00.16s

Visual transition:

Next scene shows the night sky with lightning then cut into the rider on the throttle, riding into the highway.

Visual peralihan:

Adegan berikutnya menunjukkan langit di waktu malam dengan kilat sabut menyabung dan kemudiannya penunggang dilihat memegang pedal pemecut dan menunggang di lebuhraya.

Suara latar:

…batasan dengan perlindungan yang lengkap.

Super:

BATASAN

Outride limitations with complete protection

Semua tuntutan produk adalah berdasarkan keputusan ujikaji di medan persekitaran sebenar dan/ atau di dalam makmal (persekitaran terkawal)

00.16s – 00.18s

Visual transition:

Fast cuts of the rider.

Visual peralihan:

Adegan pantas penunggang tersebut.

Suara latar:

Gunakan Shell Advance,

00.19s – 00.20s

Visual transition:

Next scene shows the piston with the engine oil flowing and cut to the rider revving through.

Visual peralihan:

Adegan berikutnya menunjukkan piston dengan minyak enjin melimpah dan kemudiannya penunggang yang sama menunggang pergi.

Suara latar:

..jenama minyak enjin pilihan No 1 penunggang Malaysia.

Super:

JENAMA MINYAK ENJIN PILIHAN #1 PENUNGGANG MALAYSIA.

*Sumber: Berdasarkan kajian yang dijalankan oleh syarikat penyelidikan pasaran antarabangsa yang dilantik oleh Shell

- penunggang merujuk kepada kumpulan penunggang motosikal enjin 4 lejang/ motosikal/ basikal berenjin/ skuter.

00.21s – 00.22s

Visual transition:

Next scene shows the outride anything frame.

Visual peralihan:

Adegan berikutnya menunjukkan rerangka atasi segalanya.

Suara latar:

Atasi segalanya.

Super:

ATASI SEGALANYA

00.23s – 00.24s

Visual transition:

Next scene shows the pecten frame.

Visual peralihan:

Adegan berikutnya merupakan rerangka pecten Shell.

00.25s – 00.30s

Visual transition:

Next scene shows a still shot of Fattah Amin on a bike wearing a bandana.

Visual peralihan:

Adegan berikutnya menunjukkan gambar static Fattah Amin di atas motosikal memakai bandana.

Suara latar:

Percuma bandana Shell Advance dengan setiap pembelian AX7.

Super:

PERCUMA BANDANA DENGAN

Free bandana when you purchase Shell Advance AX7.

Title: Shell Advance – Outride Anything

Duration: 1.00 minute

Description:       

Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.

Shell Advance. Outride Anything.

Shell Advance – brand film transcript

[Background music plays]

Thoughtful, peaceful and positive music plays

[Animated sequence]

The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the

Road is slight blocked by some of the vegetation

[Male Vo]

There it is, life.

[Animated sequence]

We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.

[Male Vo]

It comes in many forms, many shapes.

[Animated sequence]

From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.

[Male Vo]

Some believe life is straightforward, complicated.

[Animated sequence]

Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.

[Male Vo]

Sometimes, impossible.

[Animated sequence]

Sudden deceptive turns, a road underneath another highway that has

potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:

in this case a herd of sheep on the side of the road.

[Male Vo]

Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.

[Animated sequence]

Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards

[Male Vo]

There are those who wouldn’t have it any other way.

[Animated sequence]

Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge

[Male Vo]

Because they love to. Because they have to.

[Animated sequence]

Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.

[Male Vo]

Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.

[Text displays]

HSSE Disclaimer: Professional rider on a closed course. Do not attempt.

[Animated sequence]

Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.

[Male Vo]

But never, ever a U-turn.

[Background music plays]

The music reaches a high.

[Animated sequence]

We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.

[Male Vo]

For life to them, is made for one thing only.

[Animated sequence]

Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.

[Male Vo]

Going forward.

[Animated sequence]

Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.

[Male Vo]

With complete protection from Shell Advance

[Text Displays]

Reduces Wear

[Text Displays]

Protects Horsepower

[Text Displays]

Saves Fuel

[Text Displays]

Cleaner Pistons

[Text Displays]

Extreme Temperature Protection

[Text Displays]

Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).

[Animated sequence]

Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon

[Male Vo]

Take on all that lies ahead.

[Animated sequence]

While the rider is riding off in the horizon, the screen slowly fades to black.

[Male Vo]

Now what are you going to do?

[Text displays]

Outride Anything (on-screen copy)

[Text displays]

Shell Advance (on-screen copy)