Shell Helix car engine oils

Title: Shell Helix We Know Why You Drive Film

Duration: 0:00:60 seconds

SYNOPSIS

This film speaks about the various passion points of why people drive in their daily lives.

Shell Helix We Know Why You Drive Film Transcript

00.03s – 00.06s

The film opens with the Shell Helix Synthetic Motor Oils logo followed by a drifting Maserati on a racing track, then zooming into the driver’s face. The screen then shows an off-roading jeep driving in rapid waters.

Voice-Over

We all drive. But what do you drive for.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.09 – 00.10s

Visual transition

Next scene shows a man driving in a tunnel, then zooming into the car’s exhaust pipe and his car driving off shot from the back.

Voice-Over

I drive for the sound.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.15 – 00.17s

Visual transition

Next, a man is driving a Maserati up a steel hill with sharp turns.

Voice-Over

I drive for turns like this.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.19 – 00.21s

Visual transition

The screen switches to two men driving in a racing car which leaps off slightly from the ground when they hit a sharp inclined off-road.

Voice-Over

We drive for the air time.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.23 – 00.26s

Visual transition

Next scene switches to a man driving his off-roading jeep in rapid waters which then zooms in closer to his vehicle.

Voice-Over

I drive for the challenging conditions.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.29 – 00.32s

Visual transition

Then the screen zooms into the eyes of a woman who is driving in the middle of the city.

Voice-Over

I drive for these night lights.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.33 – 00.35s

Visual transition

The screen shows an off-road jeep driving uphill on rocky roads with the camera zooming into the wheels of the jeep with rocks flying across the screen.

Voice-Over

I drive for the uphill battle.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.40 – 00.42s

Visual transition

The next scene shows a car racing on the road then zooms in to the car speedometer.

Voice-Over

I drive for the acceleration.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.43 – 00.44s

Visual transition

The screen quickly switches to a professional car racer with helmet on driving on the racing tracks.

Voice-Over

Hey I drive for that too.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

00.45 – 00.55s

Visual transition

Next scene shows the same red car drifting on the racing tracks with spectators overseeing on the side. The screen switches to display the Shell Helix Ultra 5W-40 (4L) pack shot uncovering with the natural gas element effect, followed by the supers.

Voice-Over

We understand why you drive. That’s why Shell Helix Fully Synthetic Motor Oils are made from natural gas. Designed for ultimate engine performance.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

Supers

Designed for ultimate engine performance

00.56 – 00.57s

Visual transition

The film ends with a car driving off through a tunnel.

Voice-Over

Drive on.

Disclaimer                                                                       

Professional driver. Closed road. Do not attempt.

The screen switches into the frame of the Pecten, with the Sound of Shell mnemonic playing. 

Duration: 00:00:30

Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see a Jeep driving on the off road, a WRC car driving at speed and a Maserati driving on the extreme 99 turn’s road, whilst explaining why Shell Helix Fully Synthetics allow you to Drive On.

We open with a Shell Helix Synthetic Motor Oils title card.

Audio: Car engine road

Visual Transition: We cut to see a Jeep, struggling through a quick-flowing water-way.

Text Displays: Professional driver. Closed road. Do not attempt.

VO: I drive for the challenging conditions

Visual Transition: We quickly cut to a shot of a Hyundai WRC Rally car quickly drifting around a corner on a challenging, sandy and rocky looking track.

VO: We drive to push the limits

Visual Transition: We quickly cut to a shot of a man driving behind the wheel. In a change of shot we see that he is in a red Maserati sports car driving round a very tight bend. We then cut to an aerial shot of the car to see the winding road on which the Maserati is driving.

VO: I drive for turns like this

Visual Transition: We cut to a shot of the back of a Jeep driving through the off-road, surrounded by grass. The next frame then shows a close up of the Jeep’s wheels forcibly driving on the rocky surface.

VO: Whether it’s overcoming the off road

Visual Transition: We cut to see the driver’s view of the road, with his hands on the steering wheel. We then quickly cut back to the wheels of the car driving on the rocky road.

VO: or pushing the limits

Visual Transition: We see the back of the Maserati quickly driving around a tight bed. We cut to a shot of the driver concentrating, and then back to a clip of the Maserati quickly driving around another tight bend.

VO: we understand why you drive

Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.

VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas

The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.

Copy: Designed For Ultimate Engine Performance

VO: Designed for ultimate engine performance

Visual Transition: Finally, we cut to the Maserati car drifting around the corner, before the Shell Pecten is seen in the last frame.

VO: Drive on.

Duration: 00:00:30

Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.

We open up on a red BMW speeding and turning on a racetrack.

Audio: Car engine road

Visual Transition: We cut to the professional driver, helmet on, controlling the car.

Text Displays: Professional driver. Closed road. Do not attempt.

VO: I drive for the power

Visual Transition: We then cut to a more relaxed driver turning his car on an open mountain road.

VO: I drive for turns like this

Visual Transition: We quickly cut to a city driver speeding up down a tunnel.

VO: I drive for the sound

Visual Transition: We go back to the professional driver on the racetrack, turning his car.

VO: I drive for the drift

Visual Transition: We go inside the professional driver’s car as we watch him turn the wheel on the car. The driver goes around a corner in front of watching spectators and then drives towards the camera as red and white smoke appears behind the car.

VO: Whether it’s for the sound or the power, we understand why you drive.

Visual Transition: We then cut to a red background, as a ‘mist’ of natural gas quickly forms the shape of a bottle of Shell Helix Ultra Motor Oil.

VO: Shell Helix fully synthetic motor oils, made for natural gas. Designed for ultimate engine performance.

Copy: Designed For Ultimate Engine Performance

VO: Designed for ultimate engine performance

Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.

VO: Drive on.

Duration: 00:00:88

Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see the ultimate test of performance. A Maserati is driving up China’s 99 Turns Road – one of the toughest roads in the world.

We open with a Shell Helix Synthetic Motor Oils title card.

Visual Transition: We see a man, standing behind his red sports car parked at the bridge. We can see an epic landscape in front of him. The camera very slowly pans towards him.

Audio: We hear the dull rumbling of a car engine

Visual Transition: We cut to see the face of the man. He is looking pensively into the distance.

Audio: I live to drive. It’s in my DNA.

Visual Transition: We cut to a dramatic view of tree covered mountains surrounded by whispy clouds. The Shell Helix logo quickly fades into the clip.

Copy: 99 Turns Engine Stress Test

VO: It’s what brought me here.

Visual Transition: We see an aerial view of a dramatic, winding road, cut into the side of the mountains.

VO: Tianmen Mountain Road

Visual Transition: We cut to see what looks like the beginning of the mountain road from the inside of the car, as if the driver. We see a man wearing a red jacket and speaking into a walkie talkie. He has a Shell Helix DRIVE ON sign standing in front of him.

Audio: We head the muffled sound of a car engine and muffled conversation into the radio, “road closed, good to go”

Visual Transition: We cut to a low-down clip of the Maserati taking off from static.

Audio: We hear a clear sound of the car’s engine as it takes off.

Copy: Professional driver. Closed road. Do not attempt.

Visual Transition: We cut to another dramatic aerial clip of the winding mountain road.

VO: The road of 99 turns. One of the most amazing roads in the world.

Visual Transition: We cut to a clip of the car alloys, spinning quickly as the car drives.

Audio: We hear the roar of the car engine as it accelerates

Visual Transition: We cut to an aerial view of the car quickly and easily driving round a tight bend in the mountain road. We then cut to the back of the car as it tackles the corner.

VO: It’s the ultimate drive

Visual Transition: We see a distant side view of the car as it approaches a tight corner. We quickly cut to a close up view of the front wheel as it tackles the corner.

VO: Tight corners

Visual Transition: We see the back of the Maserati approaching a corner at speed

VO: Steep inclines

Visual Transition: We cut to a frame of the car speeding towards the camera, as the camera pans towards the car

VO: Heavy breaking

Visual Transition: We see the back of the Maserati breaking towards the corner ahead

Audio: Heavy breaking

Visual Transition: We cut to a frame of the driver behind the wheel. We pan out to see an aerial shot of the Maserati, before quickly cutting in to a visual of the exhaust pipes.

Audio: Car engine accelerating

VO: It can put a lot of stress on your engine

Visual Transition: We see the Maserati coming out of a corner. We then cut to an aerial shot of the extreme and winding 99 Turns road. We quickly cut to a shot of the car from behind and above driving round a corner.

VO: Which is why you have to be prepared

Visual Transition: We see a close up of the cars back wheel. We then see the car emerging round a bend behind some greenery. We cut to a close up of the wheels.

VO: Use the right oil

Visual Transition: We view the car driving round an uphill bend from low down. We then cut to a clip looking down on the car from the road above, over some greenery, as it speeds past on the road below.

VO: One that can handle these conditions

Visual Transition: We see the driver at the wheel. We cut to a shot of the car driving towards the camera, and quickly transition to a shot of the car from behind entering a tunnel – as if to show it has just sped past the camera. We then see the car driving through the tunnel with headlights on.

Audio: Car accelerating

Visual Transition: The screen goes black. We see light flares moving across the screen to represent the headlights of the car. We see a close up of a drop of water falling to the ground as see it splash.

Audio: Light symbols complimented by the sound of water plopping

Visual Transition: We see a blurred shot of the Maserati driving in the tunnel in slow motion

Audio: The dull sound of an engine accelerating

Visual Transition: We pan the dark, rugged wall of the tunnel. We cut to a RPM meter and see the red gauge swiftly moving up the dial toward the number 5

Audio: We clearly hear the gradually loudening sound of an accelerating engine

Visual transition: We cut to the floor of the tunnel, where water is dripping to the ground, illuminated by the red and white lights cast from the car head and tail lights

Audio: The audio dulls, we hear a light “ting” sound, with a dramatic ambient background audio in contrast to the loud acceleration sound

Visual Transition: We see water droplets and particles moving towards the camera looks like blurred white water

Audio: We hear the engine crescendo

Visual Transition: We see the car speeding out of the tunnel, round a bend and up the hill. We see shots of the car and driver as they ascend towards the top of Tianmen mountain. We see an aerial shot of the car from directly above, showing the extremely winding road.

VO: So all you have to worry about

Visual transition: We see an aerial view of us looking onto the car climbing towards the top of the mountain, surrounded by views of the tree covered, jutting landscape.

VO: Is reaching the top

Visual transition: We then pan towards the car as it drives around the final corner on the mountain. The camera fly’s over the car, leaving the mountain road behind, and showing the views of the cityscape below.

VO: We understand why you drive

Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.

VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas

The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.

Copy: Designed For Ultimate Engine Performance

VO: Shell Helix Synthetic Motor oils, made from natural gas, designed for ultimate engine performance

Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.

VO: Drive on.