Shell V-Power

New Shell V-Power is our best performance fuel thanks to our boosted DYNAFELX technology.1 It not only helps improve engine condition, but also helps to maximize energy from the fuel.2

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Shell V-Power

Creating a fuel that that provides our best performance and efficiency3 requires insight, effort and planning. That’s why we’ve worked with the Scuderia Ferrari to develop the new and improved Shell V-Power.4

Shell V-Power has the highest level of the breakthrough DYNAFLEX formulation, containing three times more of our new friction-reducing and cleaning molecules to help protect your engine.5 The only fuel co-engineered with and recommended by Ferrari, Shell V-Power is shown to deliver our best performance, both in laboratory conditions and in on-road testing.3

So wherever you go, go with our best performance and efficiency.3 Because doesn’t your engine deserve our best?3

Track Master

Title: Trackmaster

Duration: 76 seconds

Description:

We see the Ferrari racing car driver, Sebastien Vettel in action before, during and after a race. We get up and close with how Sebastien Vettel prepares for a race, using the all-important New Shell V-Power Fuel. From insightful garage footage, incredible race footage and even Vettel filling up his own Ferrari with Shell V-Power after leaving the race, we get an adrenaline filled yet a genuine, human insight in to Sebastien Vettel’s life.

Track Master Transcript

[Background music plays]

Bright, uplifting music

[Animated sequence]

We open to Sebastien Vettel with his back to us walking along the track in an empty stadium, with sounds of the crowd.

[Animated sequence]

We switch to a close up of Vettel in his driving helmet racing, which then swaps to the view from driving seat. We are experiencing the race from Vettel’s perspective.

[Animated sequence]

We switch back to a wider shot of Vettel by the side of the track, and the Ferrari race car driving closely past him. We see the same shot reflected in an up close scene of Vettel’s eye.

[Text displays]

Vettel: it’s not hard to drive fast…

The skill you have to master is how to slow… things… down.

[Animated sequence]

We zoom out fast from Vettel and straight on to race day with his Ferrari race car speeding around the track. We jump from scenes from the race to pre-race scenes; the car in the garage being prepped, the wheels being put on, Seb at the start line and the all-important fuelling of the car with Shell V-Power. We continuously jump to Seb overseeing the preparation work.

We are then in the car with Seb, watching the steering wheel as he speeds around the track. The camera then pulls out to see the car continue to race around the track until it slows to pass Vettel to only jump back into the race again.

We jump to Vettel in his non racing Ferrari clothing, getting into another Ferrari.

We see Vettel driving on a beautiful and cold country road, with a forest in the background and an empty road in front of him.

[Text displays]

Shell vo: at shell, we always challenge ourselves to give our best.

That’s why together with ferrari, we’ve developed new and improved shell v-power.

[Animated sequence]

We go to a close up of Vettel driving the Ferrari and then to a shot of the open road with a Shell Garage on the right. We end with the Ferrari gliding into the Shell Forecourt

[Text displays]

Wherever your journey takes you, go with our best performance and efficiency

[Animated sequence]

New and Improved Shell V-power lock up and logo appear on the screen with the words ‘PERFORMANCE MASTERED’ underneath

[Text displays]

Shell Pecten and GO WELL (on-screen copy)

Disclaimers:

  1. Boosted compared to Shell's regular FuelSave fuel. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information about DYNAFLEX technology.
  2. Compared to Shell's regular FuelSave fuel. Engine condition improved by helping to the remove performance robbing deposits from key fuel system components such as intake valves and/or fuel injectors. Actual effects and benefits may vary according to vehicle type, driving conditions and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information.
  3. Compared to previous Shell V-Power fuel formulations. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information.
  4. New and improved compared to previous Shell V-Power formulations. Boosted compared to Shell's regular FuelSave fuel. Engine condition improved by helping to the remove performance robbing deposits from key fuel system components such as intake valves and/or fuel injectors. Actual effects and benefits may vary according to vehicle type, driving conditions and driving style. No guarantees provided. See Shell DYNAFLEX Technology for more information.
  5. Compared to Shell's regular FuelSave fuel. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. Helps to protect key fuel system components such as intake valves and fuel injectors from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. No guarantees provided. See Shell DYNAFLEX Technology for more information about DYNAFLEX technology and the breakthrough formulations of additives.

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