School
- Road safety advocacy engagement
- Awareness campaign
- Student empowerment in leading a community-impact road safety intervention project challenge
Road Safety Malaysia - #ShellSelamatSampai
Shell launched its refreshed road safety programme #ShellSelamatSampai in 2016 to drive road safety awareness and behavioural change among motorcyclists and youths, the highest at-risk groups for road fatalities.
#ShellSelamatSampai has reached up to 70,000 youths and continuing building a strong partnership with key government authorities like Road Safety Department (JKJR), Road Transport Department (JPJ), Ministry of Education, and Royal Malaysian Police (PDRM). Through #ShellSelamatSampai School Challenge programme, impactful road safety initiatives ranging from traffic management systems to alleviate traffic congestion up to road safety mobile applications that instils the safety-first mentality in ensuring well-being and safety on the road, have been implemented and benefited the surrounding communities. To date, 75 secondary schools nationwide have participated in this national-level competition.
In #ShellSelamatSampai Varsity Challenge programme, an inter-varsity road safety innovation competition, varsity students own up to the challenge in developing exciting road safety innovation prototypes. The programme has discovered road safety innovations that reduces road accident risks in overtaking situations, mitigating distracted driving and heighten visibility of motorcycle riders and using agriculture wastes to improve existing road structures. With the collaboration with the Higher Education Department, #ShellSelamatSampai Varsity Challenge has now expanded to all 20 public universities and 6 technical-based private universities nationwide.
In line with the new normal, #ShellSelamatSampai is going digital in continuing our road safety awareness. Do follow us on Facebook and look out for #ShellSelamatSampai postings.
About #ShellSelamatSampai
- A refreshed social investment programme by Shell to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”).
- #ShellSelamatSampai aims to create a community-wide road safety culture within the community, who are able and empowered to advocate, intervene and act to ensure the safety of all road users.
- The programme has also put in place a measurement mechanism to evaluate its impact to the participating community.
#ShellSelamatSampai Malaysia 2019
Read the transcript
Title: #ShellSelamatSampai Malaysia 2019
Duration: 2:36 minutes
Description:
Shell Selamat Sampai is an outreach program to create and instill awareness in youths of the importance of road safety
#SSS 2019 Official Video Transcript
[Background sound & music - Ambulance sirens and suspenseful music]
[Animated sequence - newspaper clips of tragic road accidents]
0:26
[Visual transitions to a young man putting on his motorcycle helmet and riding off]
[Uplifting music starts softly playing]
[Text display]
In mitigating the escalating fatality statistics, Shell Malaysia empowers the millennials to intervene and advocate road safety to their peers and community.
[Voice over]
Sadly in Malaysia, road safety is a major concern. More than half of fatality from road is from youth and motorcycle segment.
0:40
[Text display]
[Uplifting music more prominent]
Shell Malaysia launched its refreshed road safety programme #ShellSelamatSampai in 2016 to drive road safety awareness and behavourial change among motorcyclists and youths
0:49
[Visual transitions to speech]
[Shairan Huzani Husain, Managing Director, Shell Malaysia Trading]
We reached out to schools, speaking to them directly to increase their awareness of safety, and also to help them improve their own behaviours.
0:51
[Visual transitions to Shairan interacting with university students at the #mygeekmovement event]
[Text display]
#ShellSelamatSampai has evolved in its approach to bring effective impact to the target group setting a positive safety culture within their community.
[Visual transitions to university students and their inventions]
[Title]
Road safety intervention activities in school and university.
[Title]
University students introduce technical-based road safety intervention prototypes
1:16
[Visual transitions to school and students walking outside school]
[Text display]
School students mitigate road safety issues in their community
[Visual transitions to outreach programs video footages and photos]
[Title]
School outreach
[Title]
Shell Advance motorcycle maintenance workshop
[Title]
Blind-spot learning with Shell haulier
[Title]
Shell deli2go
[Title]
Taxi Drivers’ Defensive Driving Techniques workshop
1:46
[Visual transitions to #mygeekmovement event]
[Title: Team Wake Up, Curtin University]
SSS provided us with a very good chance in putting what we learnt into practice but at the same time we found out that quite a lot of things we learnt still have to go through some roadblocks. So this provided us a very good chance to solve our problems along the way.
2:05
[Visual transitions to white; fade in logos and text display]
Our partners
2:08
[Visual transitions to speech]
[Printhipal Singh, General Manager, Deepwater Malaysia and Sabah, Shell Petroleum Company]
So it’s a fantastic way to bring in all the new technologies together with interest for the students. And at the end of the day create students who are able to implement projects and at the same time increase their awareness around road safety.
[Visual transitions to #mygeekmovement while VO continues in background]
2:25
[Visual transitions to group of school children all excitedly shouting]
SSS Shell Selamat Sampai!
Shell Road Safety Movement #ShellSelamatSampai
Read the transcript
Title: Shell Selamat Sampai
Duration: 02:35
Description:
***********************************************************************************
[Background music]
Suspense music
Sirens
[Shairan Huzani Husain]
Sadly, in Malaysia, road safety is a major concern
[Shairan Huzani Husain]
More than half of fatality from road is from youth and
motorcycle segments
[Text Display]
Shell Malaysia launched it’s refreshed road safety programme
#ShellSelamatSampai in 2016
to drive road safety awareness and behavioural change among
motorcyclist and youths
[Text Display]
Shairan Huzzani Husain
Managing Director, Shell Malaysia
[Shairan Huzani Husain]
We reached out to schools, speaking to them directly
[Shairan Huzani Husain]
To increase their awareness of safety and also to help
them improve their behavior
[Text displays]
Road safety intervention activities in
school and university
University students introduce technical-based
road safety intervention prototypes
School students mitigate road safety issues
in their community
School outreach
Shell Advance motorcycle maintenance workshop
Blind-spot learning with Shell Haulier
Shell deli2go
Taxi Drivers Defensive Driving Technique workshop
Team Wake up
Curtin University
[Curtin University]
SSS VC did provide us a good chance in putting what
we learn into practical
[Curtin University]
but at the same time we found out
that quite a lot of things that we learn
[Curtin University]
we still have to
gone through some road blocks
[Curtin University]
so this provide us a good chance to
[Curtin University]
solve the problem all along the way
[Test displays]
OUR PARTNERS
PDRM logo
JPJ logo
Kementerian Pelajaran Malaysia logo
MIROS logo
JPT logo
[Text displays]
Printhipal Singh
General Manager, Deepwater Malaysia and Sabah
Shell Petroleum Company
[Printhipal Singh]
It’s a fantastic way to bring all the new technologies
together with the interest of the students
[Printhipal Singh]
and at the end of the day create students who are able to
[Printhipal Singh]
implement project and at the same time increase their
awareness in road safety
[School students]
SSS Shell Selamat Sampai!
[Text displays]
Shell Logo
[Background music plays]
Shell pecten music
Key Partners
- Ministry of Education
- Road Transport Department (JPJ)
- Royal Malaysian Police (PDRM)
- Malaysian Institute of Road Safety Research (MIROS)
- Ministry of Higher Education
VARSITY CHALLENGE
Scan the QR code for more info. Terms & Conditions apply
Mechanics visual
Read the transcript
Accessible version of The Mechanics visual:
The visual shows 6 boxes highlighting on the Varsity Challenge Mechanics from July 2021 until January 2022.
Step 1:
- Shell NXplorers workshop
Step 2:
- Virtual bootcamp: 25 August 2021
- Team registration and proposal (video) submission: 1 August – 10 September 2021
Step 3:
- 20 TEAMS shortlisted: 24 September 2021
- RM 1,000 disbursement: 1 October 2021
8 weeks project development:
- Project begins: 4 October 2021
- Project ends: 26 November 2021
Step 4:
- Online final report submission & video summary: 3 December 2021
- Preliminary Judging: 9 December 2021
Step 5:
- TOP 5 TEAMS selection: 13 December 2021
Finalist Preparation
Step 6:
- VIRTUAL GRAND FINALE 2021: 5 January 2022
Prizes
Read the transcript
Accessible version of The Rewards visual:
The visual shows the rewards for the Varsity Challenge competition.
CHAMPION wins RM 10,000 cash prize and a coveted CHAMPION trophy.
1st RUNNER UP wins RM 5,000 cash prize and a 1st RUNNER UP trophy.
2nd RUNNER UP wins RM 3,000 cash prize and a 2nd RUNNER UP trophy.
CONSOLATIONS win RM 1,000 cash prize.
Team firecracker from universiti teknikal Malaysia melaka (utem) was varsity challenge 2019 winner!
Firecracker presenting their invention to the public
Team Firecracker from UTeM with team Shell
Team Firecracker presenting their invention
FIRECRACKER, UNIVERSITI TEKNIKAL MALAYSIA MELAKA – 2
MyGeekMovement – 3
ShellSelamatSampai Varsity Challenge – 1
Salt Water Supercar Racing – 1
Team Firecracker from Universiti Teknikal Malaysia Melaka (UTeM) developed a road safety solution called the Change Lane Alert Assist (CLASs) where the prototype alerts other vehicle drivers against potential head-on collisions. CLASs is specifically designed for the implementation in heavy vehicles where it consists of LIDAR sensors and LED panel. While driving on single-lane roads, the LIDAR sensors detect any incoming vehicle in the opposite direction and provide the alert through its LED panel that is positioned at the rear end of the vehicle. The system will continuously update when it is safe for other vehicles to overtake.
The grand finale ceremony was held at the #mydigitalmaker Fair 2019 with top 5 finalists presented and showcased their prototypes to a panel of judges from Shell Malaysia, Malaysian Institute of Road Safety Research (MIROS) and Department of Higher Education (JPT). The #SSSVC grand champion received cash prize of RM 10,000 together with the coveted trophy and certificates.
SCHOOL CHALLENGE
Shell announces SMK Tamparuli as grand winner of the 2019 #ShellSelamatSampai School Challenge
The grand champion for this year’s #ShellSelamatSampai School Challenge was the team from SMK Tamparuli from Tuaran, Sabah. Their winning project focuses on various road safety activities and competitions held in Tuaran. They also installed a traffic light in front of the school to ease traffic congestion, especially during student drop-off and pick-up time. The team faced tough competition from four other schools from Sarawak, Penang and Kedah at the recently held grand finale which was held at Menara Shell which had Dr Siti Zaharah Ishak, Director-General, Malaysian Institute of Road Safety Research (MIROS), as head judge.
“We would like to extend our appreciation to Shell for giving us this opportunity to embark on this project which has enhanced the conditions related to road safety in our surrounding environment. This initiative has enabled us to work with the local authorities, communities and other schools to implement our project at a number of vicinities and we will continue to push to spread the awareness on our project and empower a larger group of the society to leverage our project towards achieving zero road related accidents,” shared the champion team who were ecstatic with their win.
The #ShellSelamatSampai School Challenge champions received a certificate, coveted trophy and a cash prize of RM10,000. Dr Siti Zaharah Ishak, Director-General, Malaysian Institute of Road Safety Research (MIROS), Mr Ajitpal Singh, Director, Road Safety Department Malaysia, Haji Rashid Bin Mean, Principal Assistant Director, Ministry of Education Malaysia and Ms Iris Soh, Social Performance Manager, Shell Malaysia were the judges of the 2019 #ShellSelamatSampai School Challenge.
Join us to win exclusive #ShellSelamatSampai merchandises! Terms and condition apply
Snap, Share & Win!
From 1st September 2020 to 30th September 2020, capture your best photo of how you maintain your motorcycle, upload and write a creative caption about your important steps! Stand a chance to win Shell Advance AX7 lubricants and #ShellSelamatSampai exclusive merchandises. Terms and condition apply.
Road Safety Hero
Know anyone who deserves this title? Come and share your story of how this ordinary individual does extraordinary efforts to always ensure our roads safe. You and your nominated Road Safety Hero could stand a chance to win Shell Fuel Voucher, Shell Helix and of course, exclusive #ShellSelamatSampai merchandises! Terms and condition apply.