#ShellSelamatSampai reached some 40,000 youths in its first year, building a strong partnership with key government authorities like Road Transport Department (JPJ), Ministry of Education, Road Safety Department (JKJR) and Royal Malaysian Police (PDRM). Through the #ShellSelamatSampai school outreach programme, SMK Bintulu reduced traffic congestion by 50%. The initiative has since been expanded to 39 secondary schools and four universities and colleges nationwide, reaching an estimated total of 20,000 targeted youths annually.
According to the Malaysian Institute of Road Safety Research (MIROS) these two groups contribute to the highest fatality rate in road accidents in Malaysia. #ShellSelamatSampai reached some 40,000 youths in its first year, building a strong partnership with key government authorities like the Ministry of Education, Road Safety Department, Road Transport Department and Royal Malaysian Police (PDRM). The initiative has since been expanded to 55 secondary schools and six universities and colleges nationwide. In collaboration with the Higher Education Department in 2019, the #ShellSelamatSampai is now expanded to all 20 public universities, as well as selected 6 technical-based private universities in Malaysia.
About #ShellSelamatSampai
- A refreshed social investment programme by Shell to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”).
- #ShellSelamatSampai aims to create a community-wide road safety culture within the community, who are able and empowered to advocate, intervene and act to ensure the safety of all road users.
- The programme has also put in place a measurement mechanism to evaluate its impact to the participating community.