School
- Road safety advocacy engagement
- Awareness campaign
- Student empowerment in leading a community-impact road safety intervention project challenge
Road Safety Malaysia
Shell launched its refreshed road safety programme #ShellSelamatSampai in 2016 to drive road safety awareness and behavioural change among motorcyclists and youths, the highest at-risk groups for road fatalities.
#ShellSelamatSampai reached some 40,000 youths in its first year, building a strong partnership with key government authorities like Road Transport Department (JPJ), Ministry of Education, Road Safety Department (JKJR) and Royal Malaysian Police (PDRM). Through the #ShellSelamatSampai school outreach programme, SMK Bintulu reduced traffic congestion by 50%. The initiative has since been expanded to 39 secondary schools and four universities and colleges nationwide, reaching an estimated total of 20,000 targeted youths annually.
According to the Malaysian Institute of Road Safety Research (MIROS) these two groups contribute to the highest fatality rate in road accidents in Malaysia. #ShellSelamatSampai reached some 40,000 youths in its first year, building a strong partnership with key government authorities like the Ministry of Education, Road Safety Department, Road Transport Department and Royal Malaysian Police (PDRM). The initiative has since been expanded to 55 secondary schools and six universities and colleges nationwide. In collaboration with the Higher Education Department in 2019, the #ShellSelamatSampai is now expanded to all 20 public universities, as well as selected 6 technical-based private universities in Malaysia.
About #ShellSelamatSampai
- A refreshed social investment programme by Shell to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”).
- #ShellSelamatSampai aims to create a community-wide road safety culture within the community, who are able and empowered to advocate, intervene and act to ensure the safety of all road users.
- The programme has also put in place a measurement mechanism to evaluate its impact to the participating community.
#ShellSelamatSampai Malaysia 2019
Read the transcript
Title: #ShellSelamatSampai Malaysia 2019
Duration: 2:36 minutes
Description:
Shell Selamat Sampai is an outreach program to create and instill awareness in youths of the importance of road safety
#SSS 2019 Official Video Transcript
[Background sound & music - Ambulance sirens and suspenseful music]
[Animated sequence - newspaper clips of tragic road accidents]
0:26
[Visual transitions to a young man putting on his motorcycle helmet and riding off]
[Uplifting music starts softly playing]
[Text display]
In mitigating the escalating fatality statistics, Shell Malaysia empowers the millennials to intervene and advocate road safety to their peers and community.
[Voice over]
Sadly in Malaysia, road safety is a major concern. More than half of fatality from road is from youth and motorcycle segment.
0:40
[Text display]
[Uplifting music more prominent]
Shell Malaysia launched its refreshed road safety programme #ShellSelamatSampai in 2016 to drive road safety awareness and behavourial change among motorcyclists and youths
0:49
[Visual transitions to speech]
[Shairan Huzani Husain, Managing Director, Shell Malaysia Trading]
We reached out to schools, speaking to them directly to increase their awareness of safety, and also to help them improve their own behaviours.
0:51
[Visual transitions to Shairan interacting with university students at the #mygeekmovement event]
[Text display]
#ShellSelamatSampai has evolved in its approach to bring effective impact to the target group setting a positive safety culture within their community.
[Visual transitions to university students and their inventions]
[Title]
Road safety intervention activities in school and university.
[Title]
University students introduce technical-based road safety intervention prototypes
1:16
[Visual transitions to school and students walking outside school]
[Text display]
School students mitigate road safety issues in their community
[Visual transitions to outreach programs video footages and photos]
[Title]
School outreach
[Title]
Shell Advance motorcycle maintenance workshop
[Title]
Blind-spot learning with Shell haulier
[Title]
Shell deli2go
[Title]
Taxi Drivers’ Defensive Driving Techniques workshop
1:46
[Visual transitions to #mygeekmovement event]
[Title: Team Wake Up, Curtin University]
SSS provided us with a very good chance in putting what we learnt into practice but at the same time we found out that quite a lot of things we learnt still have to go through some roadblocks. So this provided us a very good chance to solve our problems along the way.
2:05
[Visual transitions to white; fade in logos and text display]
Our partners
2:08
[Visual transitions to speech]
[Printhipal Singh, General Manager, Deepwater Malaysia and Sabah, Shell Petroleum Company]
So it’s a fantastic way to bring in all the new technologies together with interest for the students. And at the end of the day create students who are able to implement projects and at the same time increase their awareness around road safety.
[Visual transitions to #mygeekmovement while VO continues in background]
2:25
[Visual transitions to group of school children all excitedly shouting]
SSS Shell Selamat Sampai!
Shell Road Safety Movement #ShellSelamatSampai
Read the transcript
Title: Shell Selamat Sampai
Duration: 02:35
Description:
***********************************************************************************
[Background music]
Suspense music
Sirens
[Shairan Huzani Husain]
Sadly, in Malaysia, road safety is a major concern
[Shairan Huzani Husain]
More than half of fatality from road is from youth and
motorcycle segments
[Text Display]
Shell Malaysia launched it’s refreshed road safety programme
#ShellSelamatSampai in 2016
to drive road safety awareness and behavioural change among
motorcyclist and youths
[Text Display]
Shairan Huzzani Husain
Managing Director, Shell Malaysia
[Shairan Huzani Husain]
We reached out to schools, speaking to them directly
[Shairan Huzani Husain]
To increase their awareness of safety and also to help
them improve their behavior
[Text displays]
Road safety intervention activities in
school and university
University students introduce technical-based
road safety intervention prototypes
School students mitigate road safety issues
in their community
School outreach
Shell Advance motorcycle maintenance workshop
Blind-spot learning with Shell Haulier
Shell deli2go
Taxi Drivers Defensive Driving Technique workshop
Team Wake up
Curtin University
[Curtin University]
SSS VC did provide us a good chance in putting what
we learn into practical
[Curtin University]
but at the same time we found out
that quite a lot of things that we learn
[Curtin University]
we still have to
gone through some road blocks
[Curtin University]
so this provide us a good chance to
[Curtin University]
solve the problem all along the way
[Test displays]
OUR PARTNERS
PDRM logo
JPJ logo
Kementerian Pelajaran Malaysia logo
MIROS logo
JPT logo
[Text displays]
Printhipal Singh
General Manager, Deepwater Malaysia and Sabah
Shell Petroleum Company
[Printhipal Singh]
It’s a fantastic way to bring all the new technologies
together with the interest of the students
[Printhipal Singh]
and at the end of the day create students who are able to
[Printhipal Singh]
implement project and at the same time increase their
awareness in road safety
[School students]
SSS Shell Selamat Sampai!
[Text displays]
Shell Logo
[Background music plays]
Shell pecten music
Key Partners
- Ministry of Education
- Road Safety Department (JKJR)
- Road Transport Department (JPJ)
- Royal Malaysian Police (PDRM)
- Malaysian Institute of Road Safety Research (MIROS)
- Department of Higher Education
Team Firecracker from Universiti Teknikal Malaysia Melaka (UTeM) is the national champion for the 2019 #ShellSelamatSampai Varsity Challenge
Firecracker presenting their invention to the public
Team Firecracker from UTeM with team Shell
Team Firecracker presenting their invention
FIRECRACKER, UNIVERSITI TEKNIKAL MALAYSIA MELAKA – 2
MyGeekMovement – 3
ShellSelamatSampai Varsity Challenge – 1
Salt Water Supercar Racing – 1
The grand champion for this year’s #ShellSelamatSampai Varsity Challenge was Team Firecracker from Universiti Teknikal Malaysia Melaka (UTeM). Their invention is a Change Lane Alert Assist (CLASs), which is an innovative solution to alert vehicle drivers against potential head-on collisions. The team competed against four other local universities at the grand finale which was held at the #mydigitalmaker Fair 2019.
“Winning this competition of high calibre means a lot to us and is an encouragement for us to further enhance our invention and to ensure it gets implemented not just in our university but also in all communities across our nation, as we believe that what we have created can help reduce road accidents in our country. We are also happy that Shell has the NXplorers initiative, which introduced us to new thinking tools and problem-solving methodologies, that played an important role in the implementation of our project, said Aiman Afeeq Saliman Yurid, 23, who is part of the Firecracker team from Universiti Teknikal Malaysia Melaka (UTeM).
The #ShellSelamatSampai Varsity Challenge winner received a certificate, coveted trophy and a cash prize of RM10,000. Dr. Ahmad Azad Rashid, Senior Researcher, Malaysian Institute of Road Safety Research (MIROS); Erina Ismail, Principal Assistant Director, Higher Education Department; and Shazmi Ali, Human Resource Director, Shell Malaysia were the judges of the #SSS Varsity Challenge.