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Road Safety Malaysia - #ShellSelamatSampai

Shell launched its refreshed road safety programme #ShellSelamatSampai in 2016 to drive road safety awareness and behavioural change among motorcyclists and youths, the highest at-risk groups for road fatalities.

#ShellSelamatSampai has reached up to 70,000 youths and continuing building a strong partnership with key government authorities like Road Safety Department (JKJR), Road Transport Department (JPJ), Ministry of Education, and Royal Malaysian Police (PDRM). Through #ShellSelamatSampai School Challenge programme, impactful road safety initiatives ranging from traffic management systems to alleviate traffic congestion up to road safety mobile applications that instils the safety-first mentality in ensuring well-being and safety on the road, have been implemented and benefited the surrounding communities. To date, 75 secondary schools nationwide have participated in this national-level competition.

In #ShellSelamatSampai Varsity Challenge programme, an inter-varsity road safety innovation competition, varsity students own up to the challenge in developing exciting road safety innovation prototypes. The programme has discovered road safety innovations that reduces road accident risks in overtaking situations, mitigating distracted driving and heighten visibility of motorcycle riders and using agriculture wastes to improve existing road structures. With the collaboration with the Higher Education Department, #ShellSelamatSampai Varsity Challenge has now expanded to all 20 public universities and 6 technical-based private universities nationwide.

In line with the new normal, #ShellSelamatSampai is going digital in continuing our road safety awareness. Do follow us on Facebook and look out for #ShellSelamatSampai postings.

VARSITY CHALLENGE

WINNERS’ ANNOUNCEMENT 2021

CHAMPION

Team salvus champion

Team Name: SALVUS

Project: Anti-Drunk & Sleep Detector

University: Universiti Putra Malaysia (UPM)

Team Members:

  • Siti Aishah Husna binti Mohd Noor
  • Nurul Faqihah binti Hambali
  • Mas Athirah binti Mohd Hisban
  • Kiang Fei Yi
  • Nurul Syamilah binti Azman

Project Description: The project aims to create a device that identifies drunk or drivers who are prone to microsleep while driving. The device will detect the alcohol scent and oxygen level of the driver to indicate if the driver is not suitable to driver.

1st RUNNER UP

Team dynamic 1st runner up

Team Name: Dynamic

Project: Pothole Detection System (PoDS)

University: Universiti Putra Malaysia (UPM)

Team Members:

  • Lee Zi Ying
  • Ngiow Ee Qin
  • How Han Yang
  • Gan Pei Koon
  • Ho Zhu On

Project Description: The project aims to create a system that will detect any potholes while driving. The system uses a camera and distance sensor to detect the pothole and will store the information in a cloud base for other drivers take notice.

2nd RUNNER UP

team uum group-2 2nd runner up

Team Name: UUM Group 2

Project: Helmet Chin Strap Detector (CSD)

University: Universiti Utara Malaysia (UUM)

Team Members:

  • Kavines Nair Ananthan
  • Heemashini A
  • P Thana Seelan
  • Danusha Raman
  • Lai Soon Kian

Project Description: The project aims to address several motorcycle related accidents. The first is to develop a helmet detecting system to ensure the riders wear a helmet when riding. Next, an alcohol detector is placed in the helmet to detect the alcohol level via respiratory system.

CONSOLATION

Team sparkler consolation

Team Name: Sparkler

Project: Smart Child Car Seat with Ambient Monitoring

University: Universiti Teknikal Malaysia Melaka (UTeM)

Team Members:

  • Tan Kim Loong
  • Muhamad Hilmi Bin Hasnan
  • Syukur Bin Samsudin
  • Muhammad Saudi Lai Bin Mohd Fikri
  • Hadirah binti Zaharuddin

Project Description: The project is to create a child car seat alert system with multi detector and temperature level detection sensor that will alert parents or passer-by of an infant that might be in the car. This will reduce the time taken to assist the infant and save innocent lives.

CONSOLATION

Team medulla consolation

Team Name: Medulla

Project: EYEDGE, The Blind Spot Detection System

University: Universiti Malaysia Sarawak (UNIMAS) & Universiti Tunku Abdul Rahman (UTAR)

Team Members:

  • Daniel Bong Yik Wei
  • Joey Yeo Joo Sii
  • Hiew Zhin Yii
  • Chew Kah Cheng

Project Description: This project’s objective is to create an enhanced blind spot detection system that the ones currently available in the market. The enhancement covers detection at all times, wider coverage and usage of speaker to alert the drivers.

Varsity Challenge

Varsity Challenge

Mechanics visual

Mechanics visual

Prizes

Prizes

Team firecracker from universiti teknikal Malaysia melaka (utem) was varsity challenge 2019 winner!

Firecracker presenting their invention to the public

Firecracker presenting their invention to the public

Team Firecracker from UTeM with team Shell

Team Firecracker from UTeM with team Shell

Team Firecracker presenting their invention

Team Firecracker presenting their invention

FIRECRACKER, UNIVERSITI TEKNIKAL MALAYSIA MELAKA – 2

FIRECRACKER, UNIVERSITI TEKNIKAL MALAYSIA MELAKA – 2

MyGeekMovement – 3

MyGeekMovement – 3

ShellSelamatSampai Varsity Challenge – 1

ShellSelamatSampai Varsity Challenge – 1

Salt Water Supercar Racing – 1

Salt Water Supercar Racing – 1

Team Firecracker from Universiti Teknikal Malaysia Melaka (UTeM) developed a road safety solution called the Change Lane Alert Assist (CLASs) where the prototype alerts other vehicle drivers against potential head-on collisions. CLASs is specifically designed for the implementation in heavy vehicles where it consists of LIDAR sensors and LED panel. While driving on single-lane roads, the LIDAR sensors detect any incoming vehicle in the opposite direction and provide the alert through its LED panel that is positioned at the rear end of the vehicle. The system will continuously update when it is safe for other vehicles to overtake.

The grand finale ceremony was held at the #mydigitalmaker Fair 2019 with top 5 finalists presented and showcased their prototypes to a panel of judges from Shell Malaysia, Malaysian Institute of Road Safety Research (MIROS) and Department of Higher Education (JPT). The #SSSVC grand champion received cash prize of RM 10,000 together with the coveted trophy and certificates.

SCHOOL CHALLENGE

#ShellSelamatSampai School Challenge final and winner
#ShellSelamatSampai School Challenge final and winner

Shell announces SMK Tamparuli as grand winner of the 2019 #ShellSelamatSampai School Challenge

The grand champion for this year’s #ShellSelamatSampai School Challenge was the team from SMK Tamparuli from Tuaran, Sabah. Their winning project focuses on various road safety activities and competitions held in Tuaran. They also installed a traffic light in front of the school to ease traffic congestion, especially during student drop-off and pick-up time. The team faced tough competition from four other schools from Sarawak, Penang and Kedah at the recently held grand finale which was held at Menara Shell which had Dr Siti Zaharah Ishak, Director-General, Malaysian Institute of Road Safety Research (MIROS), as head judge.

The 2019 champions presenting their project
The 2019 champions presenting their project

“We would like to extend our appreciation to Shell for giving us this opportunity to embark on this project which has enhanced the conditions related to road safety in our surrounding environment. This initiative has enabled us to work with the local authorities, communities and other schools to implement our project at a number of vicinities and we will continue to push to spread the awareness on our project and empower a larger group of the society to leverage our project towards achieving zero road related accidents,” shared the champion team who were ecstatic with their win.

The #ShellSelamatSampai School Challenge champions received a certificate, coveted trophy and a cash prize of RM10,000. Dr Siti Zaharah Ishak, Director-General, Malaysian Institute of Road Safety Research (MIROS), Mr Ajitpal Singh, Director, Road Safety Department Malaysia, Haji Rashid Bin Mean, Principal Assistant Director, Ministry of Education Malaysia and Ms Iris Soh, Social Performance Manager, Shell Malaysia were the judges of the 2019 #ShellSelamatSampai School Challenge.

#ShellSelamatSampai Malaysia 2019

Title: #ShellSelamatSampai Malaysia 2019

Duration: 2:36 minutes

Description:

Shell Selamat Sampai is an outreach program to create and instill awareness in youths of the importance of road safety

#SSS 2019 Official Video Transcript

[Background sound & music - Ambulance sirens and suspenseful music]

[Animated sequence - newspaper clips of tragic road accidents]

0:26

[Visual transitions to a young man putting on his motorcycle helmet and riding off]

[Uplifting music starts softly playing]

[Text display]

In mitigating the escalating fatality statistics, Shell Malaysia empowers the millennials to intervene and advocate road safety to their peers and community.

[Voice over]

Sadly in Malaysia, road safety is a major concern. More than half of fatality from road is from youth and motorcycle segment.

0:40

[Text display]

[Uplifting music more prominent]

Shell Malaysia launched its refreshed road safety programme #ShellSelamatSampai in 2016 to drive road safety awareness and behavourial change among motorcyclists and youths

0:49

[Visual transitions to speech]

[Shairan Huzani Husain, Managing Director, Shell Malaysia Trading]

We reached out to schools, speaking to them directly to increase their awareness of safety, and also to help them improve their own behaviours.

0:51

[Visual transitions to Shairan interacting with university students at the #mygeekmovement event]

[Text display]

#ShellSelamatSampai has evolved in its approach to bring effective impact to the target group setting a positive safety culture within their community.

[Visual transitions to university students and their inventions]

[Title]

Road safety intervention activities in school and university.

[Title]

University students introduce technical-based road safety intervention prototypes

1:16

[Visual transitions to school and students walking outside school]

[Text display]

School students mitigate road safety issues in their community

[Visual transitions to outreach programs video footages and photos]

[Title]

School outreach

[Title]

Shell Advance motorcycle maintenance workshop

[Title]

Blind-spot learning with Shell haulier

[Title]

Shell deli2go

[Title]

Taxi Drivers’ Defensive Driving Techniques workshop

1:46

[Visual transitions to #mygeekmovement event]

[Title: Team Wake Up, Curtin University]

SSS provided us with a very good chance in putting what we learnt into practice but at the same time we found out that quite a lot of things we learnt still have to go through some roadblocks. So this provided us a very good chance to solve our problems along the way.

2:05

[Visual transitions to white; fade in logos and text display]

Our partners

2:08

[Visual transitions to speech]

[Printhipal Singh, General Manager, Deepwater Malaysia and Sabah, Shell Petroleum Company]

So it’s a fantastic way to bring in all the new technologies together with interest for the students. And at the end of the day create students who are able to implement projects and at the same time increase their awareness around road safety.

[Visual transitions to #mygeekmovement while VO continues in background]

2:25

[Visual transitions to group of school children all excitedly shouting]

SSS Shell Selamat Sampai!

Shell Road Safety Movement #ShellSelamatSampai

Title: Shell Selamat Sampai

Duration: 02:35

Description:

***********************************************************************************

[Background music]

Suspense music

Sirens

[Shairan Huzani Husain]

Sadly, in Malaysia, road safety is a major concern

[Shairan Huzani Husain]

More than half of fatality from road is from youth and

motorcycle segments

[Text Display]

Shell Malaysia launched it’s refreshed road safety programme

#ShellSelamatSampai in 2016

to drive road safety awareness and behavioural change among

motorcyclist and youths

[Text Display]

Shairan Huzzani Husain

Managing Director, Shell Malaysia

[Shairan Huzani Husain]

We reached out to schools, speaking to them directly

[Shairan Huzani Husain]

To increase their awareness of safety and also to help

them improve their behavior

[Text displays]

Road safety intervention activities in

school and university

University students introduce technical-based

road safety intervention prototypes

School students mitigate road safety issues

in their community

School outreach

Shell Advance motorcycle maintenance workshop

Blind-spot learning with Shell Haulier

Shell deli2go

Taxi Drivers Defensive Driving Technique workshop

Team Wake up

Curtin University

[Curtin University]

SSS VC did provide us a good chance in putting what

we learn into practical

[Curtin University]

but at the same time we found out

that quite a lot of things that we learn

[Curtin University]

we still have to

gone through some road blocks

[Curtin University]

so this provide us a good chance to

[Curtin University]

solve the problem all along the way

[Test displays]

OUR PARTNERS

PDRM logo

JPJ logo

Kementerian Pelajaran Malaysia logo

MIROS logo

JPT logo

[Text displays]

Printhipal Singh

General Manager, Deepwater Malaysia and Sabah

Shell Petroleum Company

[Printhipal Singh]

It’s a fantastic way to bring all the new technologies

together with the interest of the students

[Printhipal Singh]

and at the end of the day create students who are able to

[Printhipal Singh]

implement project and at the same time increase their

awareness in road safety

[School students]

SSS Shell Selamat Sampai!

[Text displays]

Shell Logo

[Background music plays]

Shell pecten music

Join us to win exclusive #ShellSelamatSampai merchandises! Terms and condition apply

Contest September

Snap, Share & Win!

From 1st September 2020 to 30th September 2020, capture your best photo of how you maintain your motorcycle, upload and write a creative caption about your important steps! Stand a chance to win Shell Advance AX7 lubricants and #ShellSelamatSampai exclusive merchandises. Terms and condition apply.