#ShellSelamatSampai has reached up to 70,000 youths and continuing building a strong partnership with key government authorities like Road Safety Department (JKJR), Road Transport Department (JPJ), Ministry of Education, and Royal Malaysian Police (PDRM). Through #ShellSelamatSampai School Challenge programme, impactful road safety initiatives ranging from traffic management systems to alleviate traffic congestion up to road safety mobile applications that instils the safety-first mentality in ensuring well-being and safety on the road, have been implemented and benefited the surrounding communities. To date, 75 secondary schools nationwide have participated in this national-level competition.

In #ShellSelamatSampai Varsity Challenge programme, an inter-varsity road safety innovation competition, varsity students own up to the challenge in developing exciting road safety innovation prototypes. The programme has discovered road safety innovations that reduces road accident risks in overtaking situations, mitigating distracted driving and heighten visibility of motorcycle riders and using agriculture wastes to improve existing road structures. With the collaboration with the Higher Education Department, #ShellSelamatSampai Varsity Challenge has now expanded to all 20 public universities and 6 technical-based private universities nationwide.

In line with the new normal, #ShellSelamatSampai is going digital in continuing our road safety awareness. Do follow us on Facebook and look out for #ShellSelamatSampai postings.

About #ShellSelamatSampai

  • A refreshed social investment programme by Shell to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”).
  • #ShellSelamatSampai aims to create a community-wide road safety culture within the community, who are able and empowered to advocate, intervene and act to ensure the safety of all road users.
  • The programme has also put in place a measurement mechanism to evaluate its impact to the participating community.

How #ShellSelamatSampai Works

  • School

    • Road safety advocacy engagement
    • Awareness campaign
    • Student empowerment in leading a community-impact road safety intervention project challenge
  • College & University

    • Road safety boot camp
    • Shell NXplorers workshop
    • Varsity student empowerment in leading a tech-based road safety intervention project challenge
  • Community

    • Road safety advocacy engagement
    • Awareness campaign
    • Defensive Driving Technique workshop
    • Retail station road safety awareness initiative

Key Partners

  • Ministry of Education
  • Road Transport Department (JPJ)
  • Royal Malaysian Police (PDRM)
  • Malaysian Institute of Road Safety Research (MIROS)
  • Ministry of Higher Education


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Team Firecracker from Universiti Teknikal Malaysia Melaka (UTeM) developed a road safety solution called the Change Lane Alert Assist (CLASs) where the prototype alerts other vehicle drivers against potential head-on collisions. CLASs is specifically designed for the implementation in heavy vehicles where it consists of LIDAR sensors and LED panel. While driving on single-lane roads, the LIDAR sensors detect any incoming vehicle in the opposite direction and provide the alert through its LED panel that is positioned at the rear end of the vehicle. The system will continuously update when it is safe for other vehicles to overtake.

The grand finale ceremony was held at the #mydigitalmaker Fair 2019 with top 5 finalists presented and showcased their prototypes to a panel of judges from Shell Malaysia, Malaysian Institute of Road Safety Research (MIROS) and Department of Higher Education (JPT). The #SSSVC grand champion received cash prize of RM 10,000 together with the coveted trophy and certificates.


#ShellSelamatSampai School Challenge final and winner
#ShellSelamatSampai School Challenge final and winner

Shell announces SMK Tamparuli as grand winner of the 2019 #ShellSelamatSampai School Challenge

The grand champion for this year’s #ShellSelamatSampai School Challenge was the team from SMK Tamparuli from Tuaran, Sabah. Their winning project focuses on various road safety activities and competitions held in Tuaran. They also installed a traffic light in front of the school to ease traffic congestion, especially during student drop-off and pick-up time. The team faced tough competition from four other schools from Sarawak, Penang and Kedah at the recently held grand finale which was held at Menara Shell which had Dr Siti Zaharah Ishak, Director-General, Malaysian Institute of Road Safety Research (MIROS), as head judge.

The 2019 champions presenting their project
The 2019 champions presenting their project

“We would like to extend our appreciation to Shell for giving us this opportunity to embark on this project which has enhanced the conditions related to road safety in our surrounding environment. This initiative has enabled us to work with the local authorities, communities and other schools to implement our project at a number of vicinities and we will continue to push to spread the awareness on our project and empower a larger group of the society to leverage our project towards achieving zero road related accidents,” shared the champion team who were ecstatic with their win.

The #ShellSelamatSampai School Challenge champions received a certificate, coveted trophy and a cash prize of RM10,000. Dr Siti Zaharah Ishak, Director-General, Malaysian Institute of Road Safety Research (MIROS), Mr Ajitpal Singh, Director, Road Safety Department Malaysia, Haji Rashid Bin Mean, Principal Assistant Director, Ministry of Education Malaysia and Ms Iris Soh, Social Performance Manager, Shell Malaysia were the judges of the 2019 #ShellSelamatSampai School Challenge.

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