#ShellSelamatSampai reached some 40,000 youths in its first year, building a strong partnership with key government authorities like Road Transport Department (JPJ), Ministry of Education, Road Safety Department (JKJR) and Royal Malaysian Police (PDRM). Through the #ShellSelamatSampai school outreach programme, SMK Bintulu reduced traffic congestion by 50%. The initiative has since been expanded to 39 secondary schools and four universities and colleges nationwide, reaching an estimated total of 20,000 targeted youths annually.

According to the Malaysian Institute of Road Safety Research (MIROS) these two groups contribute to the highest fatality rate in road accidents in Malaysia. #ShellSelamatSampai reached some 40,000 youths in its first year, building a strong partnership with key government authorities like the Ministry of Education, Road Safety Department, Road Transport Department and Royal Malaysian Police (PDRM). The initiative has since been expanded to 55 secondary schools and six universities and colleges nationwide. In collaboration with the Higher Education Department in 2019, the #ShellSelamatSampai is now expanded to all 20 public universities, as well as selected 6 technical-based private universities in Malaysia.

About #ShellSelamatSampai

  • A refreshed social investment programme by Shell to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”).
  • #ShellSelamatSampai aims to create a community-wide road safety culture within the community, who are able and empowered to advocate, intervene and act to ensure the safety of all road users.
  • The programme has also put in place a measurement mechanism to evaluate its impact to the participating community.

How #ShellSelamatSampai Works

  • School

    • Road safety advocacy engagement
    • Awareness campaign
    • Student empowerment in leading a community-impact road safety intervention project challenge
  • College & University

    • Road safety boot camp
    • Shell NXplorers workshop
    • Varsity student empowerment in leading a tech-based road safety intervention project challenge
  • Community

    • Road safety advocacy engagement
    • Awareness campaign
    • Defensive Driving Technique workshop
    • Retail station road safety awareness initiative

Key Partners

  • Ministry of Education
  • Road Safety Department (JKJR)
  • Road Transport Department (JPJ)
  • Royal Malaysian Police (PDRM)
  • Malaysian Institute of Road Safety Research (MIROS)
  • Department of Higher Education

The grand champion for this year’s #ShellSelamatSampai Varsity Challenge was Team Firecracker from Universiti Teknikal Malaysia Melaka (UTeM). Their invention is a Change Lane Alert Assist (CLASs), which is an innovative solution to alert vehicle drivers against potential head-on collisions. The team competed against four other local universities at the grand finale which was held at the #mydigitalmaker Fair 2019.

“Winning this competition of high calibre means a lot to us and is an encouragement for us to further enhance our invention and to ensure it gets implemented not just in our university but also in all communities across our nation, as we believe that what we have created can help reduce road accidents in our country. We are also happy that Shell has the NXplorers initiative, which introduced us to new thinking tools and problem-solving methodologies, that played an important role in the implementation of our project, said Aiman Afeeq Saliman Yurid, 23, who is part of the Firecracker team from Universiti Teknikal Malaysia Melaka (UTeM).

The #ShellSelamatSampai Varsity Challenge winner received a certificate, coveted trophy and a cash prize of RM10,000. Dr. Ahmad Azad Rashid, Senior Researcher, Malaysian Institute of Road Safety Research (MIROS); Erina Ismail, Principal Assistant Director, Higher Education Department; and Shazmi Ali, Human Resource Director, Shell Malaysia were the judges of the #SSS Varsity Challenge.