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Shell Malaysia Unveils Shell Café: An Experience Worth Stopping For

Kuala Lumpur – Shell Malaysia proudly announces the official inauguration of Shell Café today, introducing an immersive aromatic journey for consumers. Savour its signature farm-to-cup coffees and indulge in an extended, tempting array of delectable food options. This marks a significant milestone in Shell’s commitment to providing a rewarding experience for our valued customers.

Brewed on-site with passion by upskilled site heroes turned baristas, every sip of Shell Café's signature coffees will make your taste buds sing with joy.

At the launch event, Seow Lee Ming, General Manager of Shell Mobility Malaysia, emphasised that Shell Café serves as a testament to Shell's dedication in adapting to the dynamic preferences of its consumers.

According to her, the Shell Café’s signature coffees come with an extra ‘KAW’ that Malaysians love, with a taste of fruity and spicy undertones. She also shared on Shell's ambitious expansion strategy, which aims to introduce Shell Café to a broader Malaysian audience.

Positioned as the preferred destination, Shell Café promises an integrated and customer-centric experience, offering not only fresh and appealing food and beverages but also a welcoming space for patrons to fulfill their refueling requirements seamlessly while on the move.

Setting Shell Café apart is its unique coffee blend made from Arabica and Liberica beans, sourced and crafted in Malaysia. The rare Liberica beans, comprising less than 2% of global coffee production, promise a distinctive flavor, ensuring every cup of Shell Café coffee is worth stopping for.

Alongside must-have classics like Americano, Latte, and Cappuccino, Shell Café goes beyond with special offerings such as Dirty Latte and Cokespresso and a range of refreshing ice-blended frappes.

Shell Café serves a wider variety of food, from salted egg pastas, gourmet sausages and convenience wraps, including meat-free options.

For pastry lovers seeking a quick bite, Shell Café offers a range of snacks such as crowd favourites – firecracker sausage rolls, and chocolate rolls, to new offerings like curry puffs, almond croissants, scones, and cakes.

With an extensive network of over 800 Shell Select stores nationwide, offering a diverse range from pastries to vehicle-related products and services, Shell's commitment remains steadfast—to ensure Shell stations serve as the ultimate one-stop center for all customer needs.

“As our convenience retail experience evolves, we're excited to announce the opening of 80 Shell Café sites by year-end. Looking ahead to 2024, we aim to expand even further,” added Lee Ming.
Whether you’re a student, a working professional, or a group of friends embarking on a road trip, Shell Café is an experience worth stopping for.

Seow Lee Ming, General Manager of Shell Mobility Malaysia (left) at the Shell Cafe
A Women makeing cofee at shell cafe
Coffee in the making
Members of the media

Enquiries

PREMA JAYABALAN
Senior Manager, Media Relations and Issues Management, Shell Malaysia
Prema.Jayabalan@shell.com


ARIVINTIRAN PONNAN
Manager, Integrated Reputation
Edelman Public Relations
Arivintiran.Ponnan@edelman.com

Cautionary note

The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this announcement, “Shell”, “Shell Group” and “Group” are sometimes used for convenience where references are made to Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to entities over which Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. “Joint ventures” and “joint operations” are collectively referred to as “joint arrangements”. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

Forward-Looking Statements

This announcement contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, “milestones”, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this announcement, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, such as the COVID-19 (coronavirus) outbreak; and (n) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F for the year ended December 31, 2021 (available at www.shell.com/investor and www.sec.gov

). These risk factors also expressly qualify all forward-looking statements contained in this announcement and should be considered by the reader. Each forward-looking statement speaks only as of the date of this announcement, 8th December 2023. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.

Shell’s net carbon intensity

Also, in this announcement we may refer to Shell’s “Net Carbon Intensity”, which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell only controls its own emissions. The use of the term Shell’s “Net Carbon Intensity” is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.

Shell’s net-Zero Emissions Target

Shell’s operating plan, outlook and budgets are forecasted for a ten-year period and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next ten years. Accordingly, they reflect our Scope 1, Scope 2 and Net Carbon Intensity (NCI) targets over the next ten years. However, Shell’s operating plans cannot reflect our 2050 net-zero emissions target and 2035 NCI target, as these targets are currently outside our planning period. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.

Forward Looking Non-GAAP measures

This announcement may contain certain forward-looking non-GAAP measures such as cash capital expenditure and divestments. We are unable to provide a reconciliation of these forward-looking Non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile those Non-GAAP measures to the most comparable GAAP financial measures is dependent on future events some of which are outside the control of Shell, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements.

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We may have used certain terms, such as resources, in this announcement that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov

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