Fuel Matters
Fleet managers are under greater pressure and the nature of their role has changed due to the realities of tighter margins, stricter emissions legislation and a growing need to prove environmental credentials.
Shell commissioned research into the fuel management practices of fleet mangers and drivers in Malaysia, and we can reveal:
- The levels of knowledge and awareness of what impacts fuel consumption
- The greatest barriers to managing fuel more effectively
The solutions for how managers can manage fuel consumption more efficiently
Fuel Matters
Think you know about fuel management? Watch the video to see what people believe are the main drivers of fuel consumption and how the barriers to achieving better efficiency can be overcome.
Read the transcript
Read the transcript
Title: FUEL MALAYSIA
Duration: 1:55 minutes
FUEL MALAYSIA Film Transcript
[Background Music]
Instrumental Shell theme.
[Animated Sequence]
Whiteboard scribe sequence
EXT. Wide shot of a round road sign depicting a fuel bowser. The sign is planted frame-left on the grass verge which lies to the left of a highway.
Front view of a truck and trailer, followed by several vehicles, heading along the highway.
Two more road traffic or information boards appear, one in the centre foreground depicting piles of coins and a wad of banknotes, and the second planted frame-right on the other side of the highway, depicting a car from which exhaust fumes blast, and a pair of scissors shown ‘cutting’ across the fumes.
Colour appears – red in the frames around all three road signs and yellow in the pile of coins and truck driver’s baseball cap.
[Voice-over]
“Penjimatan bahan api bermakna penjimatan wang dan pengurangan bahan buangan.”
[Animated Sequence]
Close-up of a thick book, with Shell logo emblazoned on the cover. Two loose pages are tucked between the pages of the book but mostly exposed, depicting pie charts and line graphs along with other written information. A series of curved lines splay out from the lower left and upper right corners of the documentation, implying movement.
Colour appears – red in the shell logo and pie chart and line graph, and yellow in the shell logo and pie chart.
[Voice-over]
“Menurut kajian baru yang telah dilakukan oleh Shell…”
[Animated Sequence]
EXT. Wide shot of piles of coins and a wad of banknotes depicted on a large, grid-lined graph across which a wavy line descends from top left corner to bottom right, ultimately revealed to be a fuel hose ending in a fuel nozzle that a woman is holding as she fills her car’s tank with fuel.
Colour appears – red in the fuel hose and yellow in the pile of coins.
[Voice-over]
“…75% pengurus pengangkutan di Malaysia percaya bahawa perniagaan mereka boleh mengurangkan lebih 5% daripada perbelanjaan untuk bahan api dengan memperbaiki cara pengurusan bahan api tersebut.”
[Animated Sequence]
Close-up of a hand holding a bill, depicting a fuel bowser graphic.
A pair of scissors is shown to be snipping off the lower part of the bill which contains the figure 10%.
A second hand is holding the pair of scissors.
Three splayed lines to the left of the bill indicate the action of the scissors.
Colour appears – Red in the handle of the scissors and yellow in the three splayed lines.
[Voice-over]
“Malah, satu pertiga daripada mereka percaya bahawa penjimatan lebih 10% ini boleh dicapai.”
[Animated Sequence]
EXT. Wide side view of two lanes of traffic to the top and bottom of the screen, heading towards frame-right and surrounded by clouds of fumes and scattered banknotes and coins. The centre space between the two lanes reveals a larger panel van heading in the same direction, with lines streaking behind to indicate fast motion, and with a marked absence of fumes and coins and notes.
Colour appears – red in the larger panel van and yellow is the coins and some of the vehicles.
[Voice-over]
“Apabila ditanya, 52% menyatakan bahawa teknik pemanduan yang cekap adalah kunci utama penjimatan tersebut.”
[Animated Sequence]
INT. Wide shot of instructor pointing towards the graphic of a jerry can on a large wall chart.
A small chart hangs to the left of the wall chart and above a pot plant, depicting a car and lines of information.
Rear view of several male and female figures, seated theatre-style, facing the instructor and chart.
Four of the figures are engaged in animated conversation with their neighbour while the female seated in the centre stares at the screen of her mobile phone.
Lines indicating activity splay out to the right and left of the seated group.
Colour appears – red in the jerry can and yellow in the car graphic and two of the men’s shirts.
[Voice-over]
“Tetapi mereka juga menyatakan cabaran utama, adalah untuk mendapatkan pemandu bersetuju dan mengadaptasi teknik pemanduan yang cekap.”
[Animated Sequence]
EXT. Split screen depicting two scenarios, divided by a diagonal line to show comparison.
Frame-left scenario – rear view of an individual seated alone in the driver’s seat, hands on the steering while and landscape reflected through the windscreen.
Frame-right scenario – front view of an instructor seated alongside the driver who is steering the car as the instructor gestures and issues directions. Landscape again visible through car windows.
Streaking lines indicate the direction of movement.
Colour appears – red in the diagonal line and yellow in the landscape.
[Voice-over]
“Namun begitu, keputusan kajian tersebut menekankan bahawa tanggungjawab tidak hanya terletak kepada pemandu semata-mata. Contohnya, hanya 43% daripada pengurus pengangkutan melatih pemandu mereka dengan teknik pemanduan yang cekap.”
[Animated Sequence]
Close-up of darkened silhouette seen in profile, a tie and collar visible below the ‘head.’ A fuel gauge is drawn into the head of the profile, indicating a low tank.
Colour appears – red on the gauge in the needle and the tab indicating the reserve tank, and yellow in the tie
[Voice-over]
“Ini mungkin disebabkan satu perempat (25%) daripada pengurus pengangkutan tersebut tidak dipertanggungjawabkan dalam mengurus penggunaan bahan api.”
[Animated Sequence]
EXT. Wide front right angle of a highway surrounded by grassy landscape and a line of cars and trucks approaching.
Five tall sign posts are planted from left to right bearing five directional signs, all pointing towards frame-right and containing the numbers one through five.
Colour appears – red in the numbers and yellow in the road markings.
[Voice-over]
“Di Shell, kami percaya bahawa setiap kenderaan boleh mengurangkan penggunaan bahan api dengan melaksanakan lima langkah yang mudah:”
[Animated Sequence]
EXT. Frame-left a tall sign post is planted, bearing the directional sign marked with the number one.
In the foreground a pleased-looking instructor holds his pen to his clipboard while he watches a truck drive along a road towards three traffic cones.
Curved, splaying lines surround the truck, indicating motion.
Colour appears – red in the number one, the traffic cones and the lines indicating motion, and yellow in the instructor’s head covering.
[Voice-over]
“Melabur dalam latihan pemanduan yang cekap”
[Animated Sequence]
EXT. Frame-left a tall sign post is planted, bearing the directional sign marked with the number two.
Wide rear shot of smiling driver at the steering wheel, the open road and landscape visible through the windscreen. Hanging from his rear view mirror are banknotes and a rosette.
Colour appears – red in the number two and the banknotes, and yellow in the rosette and driver’s t-shirt.
[Voice-over]
“Menawarkan insentif kecil kepada pemandu yang berprestasi tinggi”
[Animated Sequence]
EXT. Frame-left a tall sign post is planted, bearing the directional sign marked with the number three.
A fuel bowser is depicted, the long fuel hose looping across the screen and ending in the fuel nozzle.
A truck travels along the fuel hose as though a road.
The bowser has a screen on which a route plan is drawn.
Colour appears - red in the number three and the bowser and nozzle, and yellow in the truck.
[Voice-over]
“Merancang laluan perjalanan dengan mengambil kira kos bahan api.”
[Animated Sequence]
EXT. Frame-left a tall sign post is planted, bearing the directional sign marked with the number four.
Wide shot of a mechanic dressed in overalls, spanner in hand and peering into the engine of the car whose bonnet is propped open. A calendar hangs on the wall behind the car, with the first days of the month ticked off.
Colour appears – red in the number four and in the check marks, and yellow in the mechanic’s overalls.
[Voice-over]
“Kerap menyelenggara kenderaan.”
[Animated Sequence]
EXT. Frame-left a tall sign post is planted, bearing the directional sign marked with the number five.
Across the screen four jerry cans are spread. Only the one on the far right bears the graphic of a star and a hand points to that can. Three splayed lines above the fourth can indicate significance.
Colour appears – red in the number five and in the cans, and yellow in the star graphic on the fourth can.
[Voice-over]
“Memilih bahan api dan pelincir yang meningkatkan penjimatan.”
[Animated Sequence]
Five clouds containing graphics are spread across the screen numbered one to five, from left to right respectively.
The first cloud graphic contains the traffic cones and truck, together with the lines indicating motion.
The second cloud contains the banknotes and rosette.
The third cloud depicts a screen in which a route plan is displayed.
The fourth cloud contains a calendar with days ticked off and a spanner below the calendar.
The fifth cloud contains the jerry can with the star graphic.
Colour appears – red in the truck and motion lines, the banknotes, the screen, the checkmarks and the jerry can, and yellow in the traffic cones, the rosette, the route plan and the star graphic on the can.
[Text appears]
To download the Fuel Matters 2015 Report, please visit: www.shell.co.uk/fuelefficiency
[Audio]
Shell jingle
[Graphic]
Shell logo
