Shell FuelSave Challenge Crowns First State Winner

Johor Bahru – Shell Malaysia kicked off the first leg of its regional Shell FuelSave Challenges by announcing Mr Tan Moh Chuan as the Johor state winner. The policeman clocked in 29.45 kilometres on one litre of Shell FuelSave 95 along a route of 80 kilometres and was awarded RM3,000 worth of prizes. He will now be in the running to win RM50,000 in the Grand Finals in October 2011.
 
“Initially, I thought that the only way to use less fuel is to travel less, which is impossible as we have work and daily errands. However, that has changed since I have come to know about the Shell FuelSave Challenge – which shows us simple, practical ways to reduce fuel consumption,” said Mr Tan. He also added, “I am happy to emerge as the winner of this Shell FuelSave Challenge for Johor state and it is not just because of the prizes. The most important ‘prize’ I will take away with me are the Shell FuelSave tips; the first step towards reducing one’s fuel consumption.”

Encik Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd who hosted the event said, “Nowadays, more and more motorists are looking for ways to cut back on spending without compromising their lifestyle.

Enriched with Shell Efficiency Improver, Shell FuelSave 95 is formulated to help motorists save up to one litre of fuel per tank . It is a lifestyle enabler which helps Malaysians stretch their ringgit. Motorists can now go further at no extra cost.”

He added, “In addition to providing the best quality fuels, Shell is also committed to educating motoring communities to be more fuel efficient. The Shell FuelSave Challenge, which depicts real city driving conditions, aims to demonstrate just how far Malaysian motorists can go with Shell FuelSave 95, accompanied with simple and practical Shell FuelSave tips.”

On top of that, fans will have the opportunity to get up close and personal with Fahrin Ahmad, the Shell FuelSave Ambassador who will be making special appearances during Shell FuelSave Challenge recruitment roadshows to be held in Penang and Selangor.“As the Shell FuelSave Ambassador, there is nothing better than knowing that I am helping fellow Malaysians to improve their fuel consumption and driving styles. I too feel the pinch of the global economic situation as the nature of my job requires me to drive from one location to another. Thus, I hope by being a part of this Challenge, participants will be able to educate, encourage and promote to other motorists about Shell FuelSave tips, as well as the importance in choosing the right fuel for your car,” said the Shell FuelSave Ambassador.

To participate in the Shell FuelSave Challenge, motorists aged 24 and above, with five years of driving experience need to head over to Shell FuelSave Roadshows to answer a few questions and go though the elimination process. The next Shell FuelSave Challenge recruitment roadshows will take place in Sunway Pyramid Shopping Mall, Selangor (20 – 22 May 2011) and Sunway Carnival, Penang (3 – 5 June 2011).

Alternatively, motorists can also register online at www.shell.com.my/fuelsave to be in the running to win these prizes, and be crowned as the Shell FuelSave Challenge Champion:

• 1 x Grand final champion: Grand Prize worth RM50,000
• 1 x  3 State winners: Grand Prize worth RM3,000
• 10 x 3 State Consolation prizes: RM300

Results

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About the Shell FuelSave Challenge

To become one of the contestants, you would need to:

1. Visit the Shell FuelSave Roadshows or visit www.shell.com.my/fuelsave
2. Fill up a participation form and answer few questions
3. Registry with all correct answers will be shortlisted to the next round
4. Shortlisted registries will go through an interview session where only 10 finalist will be chosen to participate in the Challenge drive

The State Winners will be determined by the furthest distance travelled using Shell FuelSave 95. At the Grand Finals, all three State Winners will compete for the coveted title of Shell FuelSave Champion 2011 and take home the Grand Prize worth RM50,000. 

For media enquiries only, please contact: 

OGILVY PUBLIC RELATIONS WORLDWIDE

Desiree Kaur
+603 2718 8270 or desiree.kaur@ogilvy.com
Farah Zuber
+603 2718 8252 or farah.zuber@ogilvy.com

SHELL MALAYSIA

Shell Media Relations
Peing Tajang, Media & Corporate Communications Manager
+603 2091 2161 or peing.tajang@shell.com