The Winner Takes It All!
Dec 09, 2013
Shell and BonusLink Crowns a New Millionaire
Kuala Lumpur – After half a day of exciting challenges and games, the first bumper draw of the “100 Million BonusLink Points To Be Won” contest ended today at Berjaya Times Square with Saravanan Muniandy from Cheras crowned a BonusLink Millionaire.
The bumper draw saw 18 contestants battling it out in a series of fun yet challenging games in their effort to become the next BonusLink Millionaire. In the first round, contestants were asked to “Spot d’ Difference” and identify as many differences in two side-by-side photos. This was followed by “Toss d’ Bonus Mania” – a life-sized ring toss – where smart planning was crucial for contestants to win, as it required them to strategize their game plan before tossing rings to earn the most points.
The final round saw three contestants with the highest scores compete in “Beat d’ Buzzer Jeopardy” where their knowledge of Shell and BonusLink was put to the test. With every correct question answered, contestants were given a chance to make a smart choice, as they entered a special jeopardy round that could double their winnings.
Being the first “100 Million BonusLink Points To Be Won” contest bumper draw winner, Saravanan, 27, was no doubt ecstatic with his win.
“I am incredibly thrilled to have won 1 Million BonusLink Points; there’s so much I can do with the Points that I hardly know where to begin,” he enthused. “I’ve always fuelled up with Shell and I can’t believe that I’m now being rewarded by my favourite loyalty Card, BonusLink! The holidays will be extra joyous for my family and I this year and we only have Shell and BonusLink to thank for this.”
Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd. said, “At Shell, we have a proud heritage of providing only the best quality fuels to our customers, which is why we want to reward them for making the smart choice with Shell. The “100 Million BonusLink Points To Be Won” contest allows us to do just that. We would like to congratulate Saravanan on his victory today and thank all our customers for the years of support.”
“This is yet another collaboration that Shell and BonusLink has forged. It is a rich campaign, with an expectation that 13,013 BonusLink Members will each win a prize. It is our way of saying `Thank you’ for your business. It is a way of saying that we could not have come this far without your support”, said Mr. Victor Goon, General Manager of BonusKad Loyalty Sdn. Bhd.
First runner up, Noor Fazha Noor Fammey, 27, from Port Klang and 2nd runner up, Jeffri Dollah, 34, from Ampang, walked away with 210,000 and 40,000 BonusLink Points respectively.
Back by popular demand, the “100 Million BonusLink Points To Be Won” contest received thousands upon thousands of entries from BonusLink Members at Shell since it kicked off in mid-November.
Participation is simple; with Grand Prizes of up to 1 Million BonusLink Points up for grabs each week, participants just need to collect a minimum of 1 BonusLink Point to gain an automatic entry into the contest by swiping their BonusLink Card at any Shell station. Our weekly winners are also given the opportunity to double up their winnings by swiping at another BonusLink Partner within the same week which would enable them to collect up to 2 Million BonusLink Points.
This brand new promotion, which ends 17 February 2014, offers over 100 Million BonusLink Points to be given out to 13,013 BonusLink Members. For more information on the “100 Million BonusLink Points To Be Won” contest, log on to www.bonuslink.com.my or www.shell.com.my.
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.
BonusLink is Malaysia’s most successful loyalty marketing company and is a service provider to big brands such as Shell, MBF Cards, Parkson, DiGi Telecommunications, Caring Pharmacy and many more reputable brands. BonusLink is more than a one-destination card, gladly accepted by Malaysia’s best brands nationwide, covering the automotive, banking and finance, telecommunications, household, healthcare and fashion industries.
Since its inception in 1998, BonusLink’s membership base has grown to over 9 million Members comprising two thirds of the urban population in Malaysia. Visit www.bonuslink.com.my to find all you need to know about BonusLink.
For media enquiries only, please contact:
Country Media Relations Manager