IACT College emerged as the 2014 winner and took home the championship trophy, RM15,000 cash prize and potential internship opportunities with Shell Malaysia and its media and communications agency partners.

Held for the fourth consecutive year, the Shell FuelSave College Competition which is an initiative by Shell Malaysia, challenged students from public and private universities to plan and execute an integrated marketing and communications campaign to promote and educate Malaysia’s Gen Y drivers on fuel efficiency and smarter driving habits.

The competition aims at providing participating tertiary students a chance to experience the working environment within the marketing and communications industry and to gain deeper insights in the process of conceptualising and executing a campaign from start to end.

Taking up the challenge this year were teams from Monash University, Tunku Abdul Rahman University College, HELP University, UCSI University, Sunway University, IACT College, Taylor’s University, Universiti Putra Malaysia, National University of Malaysia (UKM) and Universiti Teknologi Mara (UiTM).

This year the competition took a new turn and required the participating teams to take their campaigns beyond their campus to the general public. Their main task this year was to drive as many people as possible to make a commitment to practise fuel efficiency by making a #ShellPledge.

Teams conducted a month-long social media campaign that promoted practising fuel efficiency and encouraged people to participate in the #ShellPledge contest. They also ran on-ground activities where they brought their campaigns to the public in their efforts to recruit Malaysians to make the #ShellPledge.

Speaking at the event, Tuan Haji Azman, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn Bhd. said, “This year we raised the bar for the participating teams by challenging them to reach out to the public to promote the #ShellPledge contest.  And they really showed us their creativity, critical thinking and innovation skills in their campaign execution. It was very interesting and rewarding to see the way they utilise their social media platforms to capture the attention of the public and get them to take the #ShellPledge.”

The campaign journey for the teams this year started in September with a briefing and mentoring session by industry experts to coach them on how to put together a successful marketing and communications campaign to motivate their audience to take the #ShellPledge. They then presented their proposals to a panel of judges for approval before executing their plans.

In a final bid to gain points to win the competition, the teams gave it their all in a Bonus Round Challenge earlier today. They had to complete a series of three challenges that were based on the Shell FuelSave Tips which tested their knowledge on fuel efficiency and smarter mobility.

“The Shell FuelSave College Competition is part of Shell’s efforts to reach the younger generation and educate them on the importance of practising smarter mobility to enjoy improved fuel efficiency. Through this initiative and its relevant activities such as the #ShellPledge, we hope to inculcate in our future leaders the value of being environmentally conscious and encourage them start doing their part now to achieve a sustainable energy future,” added Tuan Haji Azman.

Taylor’s University was the first runner-up winning RM8,000 and a trophy while Universiti Putra Malaysia was the second runner up taking home RM5,000 and a trophy as well.

In addition to the prizes for the winning teams, a special award was presented to IACT College for collecting the most pledges for the #ShellPledge contest. They were presented with a cash prize of RM2,000 by Ms. Lee Ai Hoon the General Manager of Marketing  of Bermaz Motor Sdn Bhd – exclusive distributor of Mazda vehicles in Malaysia.  The #ShellPledge contest which ended on 31 October 2014 will see the grand prize winner driving away in a new Mazda2 SKYACTIV, co-sponsored by Bermaz Motor.

A triumphant IACT College team leader, Joey Tong said, “Being part of the Shell FuelSave College Competition was a fantastic experience and being named the champion is truly an honour. We were thrilled to practice the skills we learn in class and to see it translate in a real campaign while being able to share the value of practising smart driving tips for better fuel efficiency with the public.”

The #ShellPledge contest ran from the 1st till 31st of October 2014. The public was encouraged to participate in the contest by submitting a photo and caption on Instagram with a message on smarter driving habits and fuel efficiency tips. Submissions were required to be hashtagged with #ShellPledge to make it to the Shell Pledge wall and be in the running to win a Mazda2 SKYACTIV and other exciting prizes.  Winners will be announced November 15, 2014 onwards via e-mail, telephone or Instagram.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 43,000 retail stations in more than 70 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

For media enquiries only, please contact:

Shell Malaysia Media Relations



The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this media release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this media release refer to companies over which Royal Dutch Shell plc  either directly or indirectly has control. Companies over which Shell has joint control are generally referred to “joint ventures” and companies over which Shell has significant influence but neither control nor joint control are referred to as “associates”. In this media release, joint ventures and associates may also be referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This media release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this media release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this media release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2013 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward looking statements contained in this media release and should be considered by the reader.  Each forward-looking statement speaks only as of the date of this media release, 8 October 2014. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this media release.

We may have used certain terms, such as resources, in this media release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.