Trip to watch ATC Race ‘LIVE’ in Zhuhai awaits Shell Advance Contest Grand Prize Winners
May 13, 2015
Kuala Lumpur, May, 2015 – Shell Advance, the leading motorcycle engine oil brand in Malaysia, is back with another edition of its exciting consumer promotion!
The Shell Advance 2015 Asia Talent Cup (ATC) promotion will see five Grand Prize winners go on an all-expense paid trip to Zhuhai, China, in September to watch the fourth round of this season’s ATC motorcycle racing championship.
Three hundred Consolation Prize winners will also win an exciting day out on the tracks in October in conjunction with the 2015 Malaysian MotoGP.
The SMS-based contest runs from 1 May till 30 July, 2015. It is open to customers who purchase any Shell Advance 4T motorcycle engine oil. Participants need to SMS a unique 5-digit code found on a scratch card along with the “Kedai Kod” and answer to a simple question to enter.
Shell Lubricants General Manager Leslie Ng, said that the 2015 consumer contest is to reward our passionate Malaysian bikers who have been supporting Shell Advance. Shell whose fuels and lubricants has been at the forefront of international motorcycle racing for years, aims to drive higher awareness and public support for ATC, now into its second season.
“Shell Advance is the title sponsor of this world-class competition, which unearths young talents and provides them with a once-in-a-lifetime opportunity to train and race at a very competitive level. This year, we have five very talented young Malaysians competing and we hope to rally the public behind them as they take on their peers from other Asian countries,” he said
The SAATC is a competition that promotes the best young talent from world of motorcycle racing, giving them a formal path into competitive road racing. The Cup is led in part by renowned and successful talent scout Alberto Puig, the legendary Spanish ex-racer who was also responsible for developing such talents as Casey Stoner and Dani Pedrosa. Puig, who is also the leader of the successful MotoGP™ Academy, hand-picked the 2015 season riders who are competing over six rounds in Thailand (March 22), Qatar (March 29), Malaysia (August 2), China (September 20), Japan (October 11) and Malaysia (October 25).
Riders will race on Honda NSF250R Moto3™ bikes powered by Shell V-Power racing fuel and lubricated with the new Shell Advance Ultra with PurePlus Technology fully synthetic motorcycle engine oil. Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. GTL base oil delivers higher levels of cleansing and superior wear and corrosion protection.
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology.
Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
Being at the forefront of energy and fuel efficiency, Shell advocates for the use of energy more efficiently as the simplest and most cost-effective way to reduce emissions and mitigate climate change through driver education, fuel efficient driving behaviour, and smarter mobility collaboration and strategic partnerships to fuel the country’s progress. As Shell aims to meet the world’s future energy needs with a diversified energy mix and cleaner energy, we enjoin consumers and businesses to use energy better, to do more with less, and make energy conservation a way of life. At our operations, safety is our top priority. Our goal is to have zero fatalities and no incidents that cause harm to our people and neighbours and put our facilities at risk. We aim to address social concerns and work to benefit local communities, protecting our reputation as we do business.
For further information, please contact
Kong Wai Keong
PRkraft Communications Consultants
M: +6012-319 6160 T: +603-4106 1013
Head of Media Relations and Issues Management
T: +603-2385 1307