500 car engines ‘rejuvenated’ at Shell’s “#lovemyride” festival
Jun 18, 2015
A total of 378 engine oil changes completed on first day to create a new entry in the Malaysia Book of Records.
KUALA LUMPUR, 15 June, 2015 – A total of 500 lucky motorists enjoyed the ultimate engine rejuvenating experience for their cars at the first-ever “#LoveMyRide” Festival organised by Shell Malaysia Trading Sdn Bhd over the weekend.
On the first day of the festival on Saturday, June 13, 2015, a total of 378 cars received a free engine oil change to successfully create a new entry in the Malaysia Book of Records for the ‘most number of cars in a single lubricant changing event.’
The overall target of 500 cars was achieved at 3.17 pm on Sunday, June 14, 2015, when another 122 cars underwent the free oil change.
This first-of-its-kind festival for car lovers, featuring the unbeatable combination of Shell Helix Ultra with PurePlus Technology and Shell V-Power Racing, was held at MARTRADE Exhibition and Convention Centre (MECC), Kuala Lumpur, on June 13 and 14, 2015 from 10.00 am till 7.00 pm.
The lucky cars were selected from applications received online at www.lovemyride.com.my to enjoy an engine rejuvenation package worth up to RM600 for free.
“We wanted those who have never tried Shell Helix Ultra with PurePlus Technology to really experience what a motor oil made from natural gas could do for a car engine. Imagine a motor oil so pure that it cleanses your car inside out. Combine that with Shell V-Power Racing’s innovative formula and you are all set for an optimum driving experience,” said Tuan Haji Azman Ismail, Managing Director Shell Malaysia Trading Sdn Bhd.
The coordinated oil change event, involved 42 of oil change bay set up at MARTRADE and
100 student mechanics from Despark College and expert mechanics from Shell Helix branded workshops. Over 3000 litres of Shell Helix Ultra with PurePlus Technology fully synthetic engine oil and 15,000 litres of Shell V-Power Racing fuel was dispensed in the process.
The fun-filled weekend offered something for everyone: Car enthusiasts were given the opportunity to take the latest BMW and Mazda cars for a test drive, race their way to win a Sony PS4 in a Shell V-Power F1 Challenge simulator game, and learn more about Shell Helix lubricants at the PurePlus Mocktail Mixology sessions.
Foodies took their pick from over 50 of KL’s top food trucks and stalls, which included the star attraction - the Shell Deli2go “Nomad” container cafe offering a selection of delicious freshly baked pastries and gourmet coffee. Family and friends enjoyed the fashion flea market and live performances from local top acts such as Reza Salleh, IamNEETA, Diandra Arjunaidi and Talitha Tan.
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
About Shell Helix Ultra with PurePlus Technology
Shell Helix Ultra with PurePlus Technology is a revolution in motor oil - the first motor oil designed from natural gas. This is Shell’s most advanced motor oil ever. It offers the most modern industry specs and OEM approvals from manufacturers including Ferrari, Maserati, Mercedes, VW, BMW, Ford, Honda, GM, Chrysler, and Hyundai. The product is formulated using a unique combination of Shell PurePlus Technology with Active Cleansing Technology, yielding a motor oil that delivers even higher levels of cleansing and protection. No other motor oil cleans your engine better.
About Shell V-Power
Shell’s commitment to innovation through motorsport is an integral part of our extensive Research & Development programme that is key to making better fuels for our customers. Shell V-Power Gasoline contains 99% the same types of compounds found in the Shell V-Power race fuel being used by Scuderia Ferrari in the 2015 FIA Formula One World Championship.
The innovative formula in the new Shell V-Power 97 is designed to help you get the most out of your car, no matter what you drive. The 97 Octane formulation is designed to deliver the acceleration potential of all cars by unlocking power more quickly and deliver sustained performance.
The same Friction Modification Technology used in Shell V-Power race fuel by Ferrari Formula One cars is designed to reduce friction by introducing a surface coating component to protect critical engine parts. This helps unlock valuable energy enabling more efficient energy transfer from the fuel to the wheels. It is designed for improved performance right from the first fill.
For further information, please contact:
Mr Kong Wai Keong
PRkraft Communications Consultants
M: +6012-319 6160 T: +603-4106 1013
Head of Media Relations and Issues Management, Shell Malaysia
T: +603-2385 1307