Shell welcomes customers back to its retail stations with extra rewards
May 29, 2020
Kuala Lumpur - Shell Malaysia aims to welcome customers back to its retail stations with extra rewards through its latest campaign, #AkuRindu; once the Movement Control Order (MCO) is lifted.
As the country moves closer towards flattening the COVID-19 curve, and Malaysians are eagerly getting back to their daily routines, Shell is taking the opportunity to reward its customers with four special offers at Shell retail stations nationwide.
In April 2020, Shell ran a social media campaign to understand what Malaysians missed most during the MCO. Thousands of Malaysians shared their thoughts on the simple things they missed across a wide range of topics, including going back to their kampung, going on road trips, taking their kids out for a treat, swiping a card, and even the aroma of freshly baked pastries.
It is with this insight that Shell designed the #AkuRindu campaign, featuring four offers to address some of the things Malaysians missed, while also providing customers with extra rewards to help them on their journey.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “COVID-19 has been a challenging time for everyone, impacting all aspects of our lives including our health, travel, lifestyles, and most importantly our livelihoods. Now as the nation inches closer towards recovery, we see signs of Malaysia coming back to its feet as people become acclimatised to the new normal. At Shell, we would like to say, ‘Welcome Back!’ to all Malaysians, and we are offering a few special rewards at all Shell Stations nationwide to thank customers for their support. We hope our #AkuRindu campaign helps customers recharge, renew, and reap extra value so they can go well on all their journeys, wherever they may go.”
The #AkuRindu campaign will take place at all Shell stations nationwide across four consecutive days, from Monday, 1 June to Thursday, 4 June 2020. Visit your nearest Shell station to enjoy these four rewards:
Monday, 1 June 2020
Customers will enjoy 5X BonusLink Points when they swipe their BonusLink Card and purchase any Shell fuels. With every one (1) litre of fuel, customers will receive five (5) BonusLink Points.
Tuesday, 2 June 2020
Customers will enjoy 50% discount on any Shell Advance AX7 Motorcycle Oil (1L). Recommended Retail Price (RRP) before discount is RM33.00 to RM34.90 per 1L, depending on variant. Limited to the first ten (10) customers per Shell station.
Wednesday, 3 June & Thursday, 4 June 2020
For two (2) consecutive days, customers can purchase either a Cornetto Ice Cream (Vanilla or Chocolate) or Goodday Milk (Full Cream or Chocolate, 250mL) for only RM1.00 each at Shell Select stores nationwide, while stocks last. The RRP of each item before the offer is RM2.00. Additionally, customers will also enjoy a “Buy-1-Get-One-Free” offer at all Deli2go outlets, for the Hexagon Doughnut Deli2Go pastry (in Peninsular Malaysia – RRP RM2.90 each), and the Sardine Puff Deli2Go pastry (in Sabah and Sarawak – RRP RM4.00 each) while stocks last.
*Rewards are subject to terms and conditions, while stocks last.
For media enquiries, please contact:
Senior Manager, Media Relations and Issues Management, Shell Malaysia
Corporate Reputation, Edelman
Hazelina.Jasni@edelman.com | +6013 2100 617
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years ago. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.