Johor Bahru’s Shell FuelSave Champion Clocks in 22.3km on 1 Litre of Shell FuelSave Petrol

The two-day event, hosted at the Nimihaz Enterprise, Taman Desa Tebraum, Johor Bahru, was the second last pit stop of the Challenge. More than 1000 Malaysian motorists registered to join this leg of the competition that challenged how far ordinary Malaysians can travel further using only 1 litre of Shell FuelSave Unleaded petrol.

“The Shell 1 Litre Challenge has been very well supported in so doing, exceeding our initial expectations. The overwhelming positive responses received to take up Shell’s 1 Litre Challenge, further testifies that more and more ordinary Malaysian motorists are encouraged to adapt their driving style to become more fuel efficient and savvy drivers. That is something that we, at Shell, are extremely pleased about”, said Mr Jeffery Maran, Regional Retail Manager, South, Shell Malaysia.

“At Shell we believe that not all fuels are the same and in line with this, we have made it an integral part of our business to continuously invest in research and development to ensure that our customers benefit from the latest breakthroughs in fuel technology,” he added.

According to Shell’s FuelSave Johor State Winner Mr Lai, “Like many of my friends and family members, I did not realise that the choice of fuel plays a role in how a car performs as well as one’s driving performance. With the rising cost of fuel and other living expenses, it is important that we practice efficient and sensible spending habits. As a Shell driver, I am glad that they have taken the initiative to help us not only be more aware of our driving habits but to also offer motorists a fuel option that allows us to save up to one litre of fuel per full tank. I joined the Challenge as a personal test and I am pleased that I was able to travel further than any of the other 11 Johor State Finalists using only 1 Litre of Shell FuelSave.”

As the State Winner of the Shell 1 Litre Challenge, Mr Lai was awarded more than RM3,000 worth of prizes and is now in the running for the top prize worth RM50,000 in the National Finals.

Fahrin Ahmad, Malaysia’s favourite TV Host / Actor / Model, and Shell Malaysia’s FuelSave Ambassador, added excitement to the day when he joined in to promote and encourage motorists to practice fuel savvy habits. During the prize presentation Fahrin Ahmad encouraged all Malaysian motorists to make the right fuel choice and to drive smart by making a few small adjustments to their driving technique. “Try it if you have not already and you will experience the difference,” he said.

Designed to communicate and demonstrate fuel efficiency among Malaysian motorists, the “Shell 1 Litre Challenge” was hosted in four other states - Kuala Lumpur, Penang, Ipoh and Melaka Winners from each of these locations will then compete in the National Finals, held at Hyatt Saujana, on 12 December 2009, for the coveted title of Shell FuelSave Champion as well as RM45,000 in cash and RM5,000 worth of Shell FuelSave Unleaded petrol.

Catch the Shell team next weekend at the last pit stop of the Challenge - Perniagaan Kam, Jalan Telok Sisek, Kuantan, Pahang.

For more information on how to get the most out of your fuel or to register for the 1 Litre Challenge, visit www.shell.com.my/fuelsave or call the ‘One Litre Challenge’ Hotline No: 03-21662007. For media enquiries only, please contact:
SHELL MALAYSIA TRADING SDN BHD
Shell Media Relations
Cindy Lopez
+603 2091 3719 or cindy.lopez@shell.com Stephanie Khoo
+603 2091 2115 or stephanie.khoo@shell.com

*Based on a minimum tank size and fill-up of 50 litres. Comparison between standard petrol with and without FuelSave Formula. Actual savings may vary according to vehicle, driving conditions and driving style. Currently available in Peninsular Malaysia only.

About the Shell 1 Litre Challenge
To participate in the Shell 1 Litre Challenge, Malaysian motorists are encouraged to either pre-register online at www.shell.com.my/fuelsave, catch the Shell roving teams to register or simply show up during the 1 Litre Challenge Search. During the elimination round, shortlisted Challenge registrants will be put through a brief interview session with only shortlisted finalists moving through to the final drive. They will return the following day to drive the Shell Challenge car filled with Shell FuelSave Unleaded petrol along a pre-determined route (representing a normal day’s journey).  The State Champion will be the finalist who achieves the furthest distance on 1 litre of Shell FuelSave Unleaded petrol. Winners from each of the six States - Selangor, Ipoh, Penang,

Johor Bahru, Melaka and Kuantan will then compete in the National Finals, held in Kuala Lumpur on 12 December 2009, for the coveted title of Shell FuelSave Champion, RM45,000 in cash and RM5,000 worth of Shell FuelSave Unleaded petrol.

1 Litre Challenge Schedule

Shell 1 Litre Challenge – State Winners