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Shell Launches Breakthrough Fuel
Kuala Lumpur, 6 October 2009 – Shell Malaysia today unveiled its most advanced fuel economy formula ever, ‘Shell FuelSave Unleaded’, formulated to help motorists save up to 1 litre with every full tank*. The new Shell FuelSave Unleaded which is available in both RON 95 and RON 97 is the result of Shell’s latest innovation in fuel research and technology.
The new Shell FuelSave Unleaded 95 and 97 were launched today by Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd, Dato’ Mohzani Abdul Wahab in Kuala Lumpur and broadcasted live in 3 other locations- Penang, Kuantan and Johor Bahru.
Dato’ Mohzani Abdul Wahab, said, "We are proud to share that Malaysia is the first country in Asia and the third in the world to introduce this new breakthrough fuel. Our new fuel is formulated to help motorists save up to 1 litre per full tank by reducing energy loss in the engine, making savings easier. The new Shell FuelSave Unleaded formula is also designed to give instant benefits, meaning it gets to work from the first full tank. We invite motorists to try the new Shell FuelSave Unleaded petrol, available at all Shell stations in Peninsular Malaysia and experience the immediate savings themselves."
The specially formulated Efficiency Improver available in Shell FuelSave Unleaded 95 and 97 is designed to reduce energy losses in the engine, lubricating where normal engine oils can't easily reach. This should enable the components in the engine to turn more freely, resulting in more of the fuel's energy being made available to drive the wheels.
In addition, the new Shell FuelSave Unleaded petrol contains special detergents designed to keep the inlet valves clean and prevent mileage robbing deposits from building up in the engine, helping motorists save fuel.
The new Shell FuelSave Unleaded is twice as efficient compared with the previous Fuel Economy Formula in giving extra kilometres to Malaysian motorists.
Shell FuelSave Ambassador, Fahrin Ahmad, was also present to celebrate the launch of the new fuel and to share his experience with the new fuel.
“I was very fortunate to be the first Malaysian to try this new fuel, when it was first launched in Europe in May this year. I am proud to be the winner of the 1 litre challenge amongst other FuelSave ambassadors in Europe by driving 21.3km using only 1 litre of Shell FuelSave Unleaded,” said Fahrin.
Shell fuel scientists worked together with Shell vehicle engineers to devise a number of demonstration routes typical of daily driving. Over 5,000 miles were driven in the series of on-road demonstrations. Fuel economy savings were achieved on all routes, with some even surpassing expectations – some vehicles saving in excess of one litre per tank.
The new Shell FuelSave Unleaded 95 and 97 are part of a range of Shell FuelSave initiatives designed to help drivers save fuel and money. For more information on how to get the most out of your fuel, visit www.shell.com.my/fuelsave
For media enquiries only, please contact:
SHELL MALAYSIA TRADING SDN BHD
Shell Media Relations
Media Relations Manager
+2091 3719 or firstname.lastname@example.org
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+603 2091 2115 or email@example.com
*Based on a minimum tank size and fill up of 50 litres. Comparison between standard gasoline with and without fuel economy formula. Actual savings may vary according to vehicle, driving conditions and driving style.