Shell Advance partners with A+E Network Asia for Ride N’ Seek series
Aug 15, 2014
Ride N’ Seek: Borneo is a motorcycle travelogue featuring bubbly host, Jaime Dempsey who will explore remote locations and activities across East Malaysia and Brunei over the course of 30 days. The series makes a return for a second season with Shell Advance as one of its associate sponsors.
The second season of Ride N’ Seek with bike enthusiast, Jaime Dempsey is making a come back this time round with a local twist – covering over 1000KM across the span of 30 days around East Malaysia and Brunei!
Expect to see Jaime partake in an array of activities such as the “Feeding the Dead” Iban ritual, collecting huge jungle insects for research and spear fishing in Mabul Island in this exciting 6-episode travelogue.
This time round with second time associate sponsor, Harley-Davidson is no other than Shell Advance lubricants. “Collaborating with HISTORY™ on this exciting local production is something that we are extremely proud of and looking forward. It is thrilling to for Shell Advance to be part of this ride through Borneo and taking viewers on an exciting journey and insight to the locales and how they live is something unprecedented and innovative.”, commented Koh Kar Tai, Shell Advance Global Brand Manager (Malaysia, Singapore and MD East).
The program is a bike travelogue which personifies the Shell Advance brand’s motif to make every ride enjoyable be it from race tracks to any road conditions.
Catch Ride N’ Seek: Borneo on the History Channel (Channel 555) on Astro (Malaysia) as well as Singapore, Hong Kong, Philippines, Thailand, Cambodia and Papua New Guinea. It premieres this August 18 every Monday 9pm to 9:30pm.
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia. Being at the forefront of energy and fuel efficiency, Shell advocates for the use of energy more efficiently as the simplest and most cost-effective way to reduce emissions and mitigate climate change through driver education, fuel efficient driving behaviour, and smarter mobility collaboration and strategic partnerships to fuel the country’s progress. As Shell aims to meet the world’s future energy needs with a diversified energy mix and cleaner energy, we enjoin consumers and businesses to use energy better, to do more with less, and make energy conservation a way of life. At our operations, safety is our top priority. Our goal is to have zero fatalities and no incidents that cause harm to our people and neighbours and put our facilities at risk. We aim to address social concerns and work to benefit local communities, protecting our reputation as we do business.
About HISTORY™ and HISTORY HD™
HISTORY™ and HISTORY HD™ are the leading destinations for entertaining hit series and revealing, award-winning event specials that connect history with viewers in an informative, immersive and fascinating manner across multiple platforms. Programming covers a diverse variety of genres ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture. Hit series include Kings of Restoration, Pawn Stars, The Vikings, Ancient Aliens, Duck Dynasty, Counting Cars, Hidden Cities Extreme and Ride N’ Seek. For more information, please visit:
About A+E Networks®
A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, from home videos/DVDs to gaming and educational software. A+E Networks is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™ (formerly Lifetime Movie Network®), bio.®, H2™, HISTORY en Español™, Crime & Investigation Network®, Military HISTORY®, LRW™ (formerly Lifetime Real Women®), A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks’ channels and branded programming reach more than 300 million households in over 150 countries. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.
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Shell Malaysia Media Relations